Business Intelligence / BI Software

Modern business intelligence (BI) software allows businesses easily access business data and identify insights. Initially used by analysts, they are now used by a wide variety of white collar workers.

They offer a self-contained environment that enables non-technical users to complete a wide range of analytics activities including data access, ingestion, preparation, interactive analysis and dissemination of insights

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Compare Business Intelligence / BI Software
Results: 235

AIMultiple is data driven. Evaluate 235 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the icon to learn how it is calculated based on objective data.

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= Rating
= 40 Reviews
= 3,000 Employees
= 30,000 Branded Queries
64.54117642582369
91.3746134070878
29.944750987741976
96.24643178452716
0.15416666666666667
37.70773944455959
top5 , top10
true
4star
Looker Free trial available
Rating
4.37
Reviews
100%
Employees
7%
Popularity
100%

Looker is a business intelligence software and big data analytics platform that helps you explore, analyze and share real-time business analytics easily.

63.16416687996128
94.49464343595182
16.353590722203332
100
0.13452380952380952
31.833690323970742
top10
true
4star
Sisense Free trial available
Rating
4.43
Reviews
100%
Employees
6%
Popularity
100%

60.62806846621473
70.80147164470516
44.75138126849839
72.69775376593994
37.43472222222222
50.4546652877243
top5 , top10
top5 , top10
4star
Google Data Studio
Rating
4.20
Reviews
100%
Employees
100%
Popularity
100%

60.26361398931819
93.53908001256642
3.9779004718824535
99.35274077845033
0.9388888888888888
26.98814796606996
4star
Tableau Server
Rating
4.10
Reviews
100%
Employees
44%
Popularity
100%

Publish dashboards with Tableau Desktop and share them throughout your organization with Tableau Server

58.69667628720696
89.10487681720701
2.6519339678618983
94.70674112267449
0.03273809523809524
28.288475757206907
4star
InsightSquared
Rating
4.41
Reviews
100%
Employees
1%
Popularity
100%

Data fuels high-performance sales teams.

58.53327765821035
90.1517480939214
5.96685070782368
95.68571904895748
0.9388888888888888
26.91480722249931
4star
Tableau Desktop
Rating
4.40
Reviews
100%
Employees
44%
Popularity
100%

Tableau Desktop is data visualization software that lets you see and understand data in minutes.

56.77746908635703
86.1625749635924
2.099447684564803
91.56374352554026
0.9890873015873016
27.392363209121648
4star
TIBCO Spotfire
Rating
4.20
Reviews
100%
Employees
46%
Popularity
100%

TIBCO Spotfire® is the most complete analytics solution in the market, and makes it fast and easy for everyone to visualize new discoveries in data.

56.485731022761954
85.58522723990491
100
87.85327492593734
0.10496031746031746
27.386234805619004
top5 , top10
4star
BOARD
Rating
4.35
Reviews
100%
Employees
4%
Popularity
100%

BOARD helps organizations reach a single vision of their performance in a simple and extremely effective manner.

56.040256041338544
85.21570828290062
16.353590722203332
89.02492967507219
34.72222222222222
26.86480379977647
top10
top10
4star
Microsoft Power BI
Rating
4.02
Reviews
100%
Employees
100%
Popularity
100%

See your company's data in new ways with interactive data visualization BI tools from Microsoft Power BI

55.245048721121606
83.03559858461523
0.9723752443175826
85.11322056094224
100
27.454498857627986
top5 , top10
true
4star
IBM Cognos Analytics Free trial available
Rating
3.95
Reviews
100%
Employees
100%
Popularity
100%

Gain the autonomy you crave to find, explore and share insights in the governed, trusted environment you need, with IBM Cognos Analytics.

Market Presence Metrics

Popularity

Searches with brand name

These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, Business Intelligence / BI software is less concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 43%, 29% less than the average of search queries in this area.

Web Traffic

Business Intelligence / BI software is a less concentrated than average solution category in terms of web traffic. Top 3 companies receive 44% (29% less than average solution category) of the online visitors on business intelligence / bi software company websites.

Satisfaction

Business Intelligence / BI software is less concentrated than the average in terms of user reviews. Top 3 companies receive 24% (this is 35% for the average solution category) of the reviews in the market. Product satisfaction tends to be slightly higher for more popular business intelligence / bi software products. Average rating for top 3 products is 4.3 vs 4.2 for average business intelligence / bi software product review.

Leaders Average Review Score Number of Reviews

Maturity

IBM
Amazon Web Services (AWS)
Google
Oracle
Microsoft

Number of Employees

44 employees work for a typical company in this category which is 8 less than the number of employees for a typical company in the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 170 companies (122 more than average solution category) with >10 employees are offering business intelligence / bi software. Top 3 products are developed by companies with a total of 100-500k employees. However, all of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.

Insights

Top Words Describing Business Intelligence / BI Software

This data is collected from customer reviews for all business intelligence / bi software companies. The most positive word describing business intelligence / bi software is "easy to use" that is used in 13% of the reviews. The most negative one is difficult with being used in 0% of all business intelligence / bi software the reviews.

easy to use
13%
features
2%
user friendly
1%
reliable
1%
Positive
Overall

Customer Evaluation

These scores are the average scores collected from customer reviews for all Business Intelligence / BI software companies. Compared to median scores of all solution categories, Business Intelligence / BI software comes forward with Ease of Use but falls behind in Value for Money.

Customers by

Industry

According to customer reviews, top 3 industries using Business Intelligence / BI software solutions are Computer Software, Information Technology and Services and Marketing and Advertising. Top 3 industries consitute 30% of all customers. Top 3 industries that use any solution categories are Computer Software, Information Technology and Services and Marketing and Advertising.

Company Size

According to customer reviews, most common company size is employees with a share of 25%. The median share this company size is 23%. The most common company size that uses any solution category is employees.

Vendors by

HQ

Learn More About Business Intelligence / BI Software

What is Business Intelligence (BI)?

Business intelligence (BI) incorporates a variety of concepts to improve business decision making by using fact-based decision making. Business intelligence is the ability to collect information about the business, analyze it and react according to it.

Why is it important now?

BI is a comprehensive term that refers to a combination of analytics and reporting tools that identifies trends and patterns in historical data. Organizations are facing increased competition and lower survival rates in today’s digital environment where knowledge is the power that helps businesses gain a competitive edge.

There is an increasing need for democratization of analytics. Though more organizations want to increase their data-driven decision making, data scientists are a scarce resource. McKinsey Global Institute estimates that there will be a shortage of approximately 250,000 data scientists by 2024 in the United States. Companies can make up for this scarcity by enabling their employees who are not data literate to act as citizen data scientists. Therefore implementing BI software help organizations turn data into actionable insights about without hiring multiple data scientists.

BI software can also improve efficiency in organizations’ processes. It makes data more accessible within the organization and, as a result, the productivity of departments increases.

What is BI Software?

Business intelligence software allows non-technical users access and analyze data with ease to make data-driven business decisions. Wikipedia provides a more formal definition: "Business intelligence comprise the strategies and technologies used by enterprises for the data analysis of business information."

BI software solutions are critical as companies try to expand data-driven decision making across the organization. BI tools are targeted toward non-technical users and usually don’t require coding experience. Analytical training and BI knowledge and some experience with the tool is sufficient for a non-technical users to effectively use a BI tool.

Business intelligence processes have two components: Data management and BI tools. Some BI vendors focus on data management. They aggregate data from different resources (e.g. internal and external) and focus on data storage, organization and cleaning. Other vendors focus on the analytical aspects of BI such as ad hoc queries, scorecards, dashboards and analysis.

What are its benefits?

Operational benefits

  • Single source of truth: Use of the same BI tool allows the whole company to be aligned on the key metrics with limited effort. In companies without a central BI tool, significant management and personnel time is spent aligning different departments on how to measure and track KPIs.
  • Constant and effortless business monitoring: Dashboards allow all levels in the business to monitor key metrics with ease. This allows management to choose metrics to focus on and helps them align business efforts to improve these metrics.
  • Data driven decision making: BI tools allow companies to make data-driven operational decisions efficiently with the help of templates and historical data. Highest level strategic decisions in most Fortune 1000 companies are driven by strategy and business teams, sometimes supported by consultants, that rely on data and insights. However, as decision importance decreases, cost of analysis to make data driven decisions increases relative to the business value generated by improved decisions. For example, a multi billion acqusition may generate multi billion benefits to the company and therefore spending $10-20m on due diligence may be worthwhile. With the same logic, selecting the exact bid price for a <$20k bid to a new customer, should only warrant an analysis cost of $100-200 at most. However, a comprehensive analysis taking into account the competition, the potential lifetime value of time customer, cost to serve the customer etc. would cost a lot more than $100-200 if completed ad-hoc with no specialized tools. BI tools dramatically reduce the cost of such analysis by providing easy access to historical data, analytical functions and enabling collaboration via templates. Therefore, BI tools ensure that even operational decisions are data driven.
  • Improved operational efficiency:Creating dashboards and deriving insights from data helps companies to optimize their business processes. By using BI software, companies can generate reports on which processes to be improved and which processes integrate with each other better without wasting too much time. Therefore, BI software stands alone when operational efficiency is necessary to be improved and gives companies the opportunity to focus more on improving their products instead of spending time on data analysis and compiling reports.
  • Faster and more accurate analysis or planning:By using the right BI software, a company can produce intuitive dashboards much faster and more accurately, which helps companies to save lots of time that will be wasted otherwise.
  • Improved data quality:BI software is advantageous when the quality of data in hand is low. Preprocessing of data is often time-consuming and challenging without the proper know-how. Therefore, a company can gain an advantage by using BI software to improve the structure of the collected data and categorize it efficiently.

Organizational benefits

  • Improved customer and employee satisfaction: Optimizing some business processes can significantly increase customer satisfaction levels. Verizon, a multinational telecommunication company, was able to reduce the number of support calls by 43 percent by performing analysis on customer support chat data. Additionally, often IT departments are given access to data manipulation and analysis tools as they have the technical knowledge. However, a BI software with a practical user interface can increase employee satisfaction a lot as non-technical users can also generate powerful insights and visualizations from data.
  • Improved competitive advantage: Another practical feature of BI software is benchmarking. Companies need to analyze the market that they are competing in-depth to understand the structure of the market and their performance within the market. BI software enables businesses to keep up with changes such as customer behaviors in the market and help them overcome their competitors with actionable information.

What are the challenges of implementing BI software?

Data quality

Due to poor collection and categorization of data, BI tools cannot operate as efficiently as they would with clean data. When analyzing data from multiple sources or reviewing customer insights, the structure of data is an important factor for BI software to work properly. Therefore, BI software, with an integrated data pre-processing tool where restructuring is necessary, is one of the solutions to overcome the costly impacts of poor data quality.

Absence of execution and training

Even when a company has the right BI software to solve complex tasks and derive insights from data, business users’ lack of technical knowledge is a challenge over the effective adoption of software in the company. Therefore, the selected tools should be east-to-use and employees should be aware of what they can produce with the implemented tool.

Measuring correct metrics and KPIs

Often businesses are not sure about which metrics or KPIs should be measured to derive actionable insights from data. Instead of applying ad-hoc analysis, BI software with an ability to perform tasks such as filtering data, adding new data, slicing data fields and comparing any combination of data can be useful.

Cost of BI implementation

Implementing BI software may bring some additional costs along. Not only it is expensive to implement BI software that satisfies the needs of the company, some software may also require additional hardware resources which might bring high infrastructure investments along.

Lack of coding knowledge and BI strategy

A business should analyze their business processes in-depth to select the right BI software that will suit their needs. A BI strategy is crucial to know the pros and cons of the implemented software. Also, coding skills may be necessary for some BI software to deal with advanced calculations and filtering of data. Their businesses should also consider adding the coding skills to their teams while setting up their BI strategy. Implementing software that does not require additional coding can be very handy in order to overcome this challenge.

How does machine learning impact BI software?

Combining your BI solution with AI and machine learning can fasten data collection and processing processes. We’ve written an article about AI’s role in analytics tools, feel free to check it out.

Where does SaaS come into play?

As with other software, there is a significant amount of interest in the SaaS/cloud deployment model for BI and Analytics software. However, only a few companies have emerged that are pure-play SAAS. This is because of the complexity involved in delivering a pure SaaS BI product due to data privacy challenges, slower online response times due to data upload bottlenecks etc. Therefore, in a significant share of BI installations, data remains on-premise, even for those software vendors who focus on SaaS and cloud products.

What are BI Use Cases?

BI tools are general purpose analytical tools enabling a wide variety of functions such as reporting, data analytics, visualization, discovery, to business performance management. We can put them under 3 specific categories;

Reporting and Performance Management: Vendors in reporting space help to query data sources to produce a human-readable output, such as financial and operational data. It’s used cases include benchmarking of business processes or performance metrics to those of other companies or industries.

Data Analytics and Visualization: Discovering and communicating meaningful patterns in data and Communicating clearly and efficiently through visual means, e.g., graphics and charts with simple user experience with drag and drop features.

Complex Event Processing and Data Discovery: User driven approach to finding patterns and data points through the use of visual tools (mouse clicks: behavior of the users or maps.) and breaking down the complex processes to draw conclusions.

What are example case studies?

Air Canada improves safety by implementing AI and analytics

Air Canada uses Sissense BI software to collect and analyze data generated from their planes. BI software enables front-end employees to access data and make immediate decisions in real-time regarding safety issues. For example, the organization uses an AI-powered BI software for predictive maintenance operations. Software constantly delivers reports on safety-related KPIs so that users can predict any potential problems about planes’ parts before the problem arises.

Telecommunication equipment company democratizes data

Telecommunication equipment company designs and markets wireless telecommunications products and services. They updated their BI tool to an augmented analytics tool, IBM Cognos Analytics, that empowers business users with self-service analytics and data visualizations so that they can identify risks, make smart decisions and seize new opportunities. With the new update of BI software, the organization

  • avoids the risk of running unsupported software
  • gains faster insight into data
  • give business users more ownership and accountability for the reports they generate and use.