Business Intelligence / BI Software

Modern business intelligence (BI) software allows businesses easily access business data and identify insights. Initially used by analysts, they are now used by a wide variety of white collar workers.

They offer a self-contained environment that enables non-technical users to complete a wide range of analytics activities including data access, ingestion, preparation, interactive analysis and dissemination of insights

Innovators Specialists Leaders Challengers Market Presence Momentum
Popularity
Satisfaction
Maturity
Pricing
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Compare Business Intelligence Software
Results: 234

AIMultiple is data driven. Evaluate 234 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the icon to learn how it is calculated based on objective data.

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92.38974924513036
94.14380722276346
3.9779004718824535
100
0.815673620232567
76.60322744643233
4star
Tableau Server
4.10
100%
0%
100%
= 30 reviews
= 3,000 employees
= 30,000 visitors

Publish dashboards with Tableau Desktop and share them throughout your organization with Tableau Server

90.84916851699934
92.55126349211125
2.6519339678618983
98.37324704460634
0.028441704847500752
75.5303137409922
4star
InsightSquared
4.45
100%
0%
100%
= 30 reviews
= 3,000 employees
= 30,000 visitors

Data fuels high-performance sales teams.

89.91743741831539
92.62089860435124
81.76795553065823
95.91748989452478
0.18064791927382293
65.58628674399279
top5 , top10
4star
Domo
4.36
100%
0%
100%
= 30 reviews
= 3,000 employees
= 30,000 visitors

Domo is the operating system that allows you to run your entire business on your phone

89.78956889586532
91.22227624091742
16.353590722203332
96.51932173694308
0.11686955082791216
76.89520279039621
top10
true
4star
Sisense Free trial available
4.44
100%
0%
100%
= 30 reviews
= 3,000 employees
= 30,000 visitors

87.39881839296298
88.57157508486844
29.944750987741976
93.2651218276852
0.13393457373641263
76.84400816581379
top5 , top10
true
4star
Looker Free trial available
4.34
100%
0%
100%
= 30 reviews
= 3,000 employees
= 30,000 visitors

Looker is a business intelligence software and big data analytics platform that helps you explore, analyze and share real-time business analytics easily.

Popularity

Searches with brand name

These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, business intelligence / BI software is less concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 51% (27% less than average) of search queries in this area.

Web Traffic

Business intelligence / BI software is a less concentrated than average solution category in terms of web traffic. Top 3 companies receive 44% (34% less than average solution category) of the online visitors on business intelligence / BI software company websites.

Satisfaction

Business intelligence / BI software is less concentrated than average in terms of user reviews. Top 3 companies receive 23% (35% less than average solution category) of the reviews on business intelligence / BI software company websites. Product satisfaction tends to be slightly higher for more popular business intelligence / BI software products. Average rating for top 3 products is 4.3 vs 4.2 for average business intelligence / BI software product review.

Leaders Average Review Score Number of Reviews

Maturity

Number of Employees

Median number of employees that provide business intelligence / BI software is 44 which is 16 less than the median number of employees for the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 170 companies (122 more than average solution category) with >10 employees are offering business intelligence / BI software. Top 3 products are developed by companies with a total of 5-10k employees. However, all of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.

IBM
Amazon Web Services (AWS)
Oracle
Microsoft

Learn More About Business Intelligence / BI Software

Where does SaaS come into play?

As with other software, there is a significant amount of interest in the SaaS/cloud deployment model for BI and Analytics software. However, only a few companies have emerged that are pure-play SAAS. This is because of the complexity involved in delivering a pure SaaS BI product due to data privacy challenges, slower online response times due to data upload bottlenecks etc. Therefore, in a significant share of BI installations, data remains on-premise, even for those software vendors who focus on SaaS and cloud products.

What is BI Software?

Business intelligence software allows non-technical users access and analyze data with ease to make data-driven business decisions. Wikipedia provides a more formal definition: "Business intelligence comprise the strategies and technologies used by enterprises for the data analysis of business information."

BI software solutions are critical as companies try to expand data driven decision making across the organization. BI tools are targeted toward non-technical users and usually don’t require coding experience. Analytical training and BI knowledge and some experience with the tool is sufficient for a non-technical users to effectively use a BI tool.

Business intelligence processes have two components: Data management and BI tools. Some BI vendors focus on data management. They aggregate data from different resources (e.g. internal and external) and focus on data storage, organization and cleaning. Other vendors focus on the analytical aspects of BI such as ad hoc queries, scorecards, dashboards and analysis.

What is Business Intelligence (BI)?

Business intelligence (BI) incorporates a variety of concepts to improve business decision making by using fact-based decision making. Business intelligence is the ability to collect information about the business, analyze it and react according to it.

What are BI Use Cases?

BI tools are general purpose analytical tools enabling a wide variety of functions such as reporting, data analytics, visualization, discovery, to business performance management. We can put them under 3 specific categories;

Reporting and Performance Management: Vendors in reporting space help to query data sources to produce a human-readable output, such as financial and operational data. It’s used cases include benchmarking of business processes or performance metrics to those of other companies or industries.

Data Analytics and Visualization: Discovering and communicating meaningful patterns in data and Communicating clearly and efficiently through visual means, e.g., graphics and charts with simple user experience with drag and drop features.

Complex Event Processing and Data Discovery: User driven approach to finding patterns and data points through the use of visual tools (mouse clicks: behavior of the users or maps.) and breaking down the complex processes to draw conclusions.

What are the benefits of BI?

Operational benefits

  • Single source of truth: Use of the same BI tool allows the whole company to be aligned on the key metrics with limited effort. In companies without a central BI tool, significant management and personnel time is spent aligning different departments on how to measure and track KPIs.
  • Constant and effortless business monitoring: Dashboards allow all levels in the business to monitor key metrics with ease. This allows management to choose metrics to focus on and helps them align business efforts to improve these metrics.
  • Data driven decision making: BI tools allow companies to make data-driven operational decisions efficiently with the help of templates and historical data. Highest level strategic decisions in most Fortune 1000 companies are driven by strategy and business teams, sometimes supported by consultants, that rely on data and insights. However, as decision importance decreases, cost of analysis to make data driven decisions increases relative to the business value generated by improved decisions. For example, a multi billion acqusition may generate multi billion benefits to the company and therefore spending $10-20m on due diligence may be worthwhile. With the same logic, selecting the exact bid price for a <$20k bid to a new customer, should only warrant an analysis cost of $100-200 at most. However, a comprehensive analysis taking into account the competition, the potential lifetime value of time customer, cost to serve the customer etc. would cost a lot more than $100-200 if completed ad-hoc with no specialized tools. BI tools dramatically reduce the cost of such analysis by providing easy access to historical data, analytical functions and enabling collaboration via templates. Therefore, BI tools ensure that even operational decisions are data driven.