Conversion Rate Optimization (CRO) Tool / Software
Conversion rate optimization tools allow businesses to increase the percentage of existing traffic that completes the desired action by collecting customer behavior data and making changes on the website.
To qualify as a conversion rate optimization tool, a solution needs to enable at least one of the following features:
- Website testing including A/B, multivariate and/or usability testing
- Customer feedback collection via on-page polls and surveys
- Web analytics/ Product analytics/ Costumer behaviour analytics
Compare Conversion Rate Optimization (CRO) Tools / Software
Results: 44
AIMultiple is data driven. Evaluate 44 products based on comprehensive, transparent and objective
AIMultiple scores. For any of our scores, click the 
icon to learn how it is calculated based on objective data.
TUP Solutions
= 10 reviews
= 3 employees
= 20,000 visitors
HubSpot
= 10 reviews
= 3 employees
= 20,000 visitors
Adobe Analytics
= 10 reviews
= 3 employees
= 20,000 visitors
Google Analytics 360
= 10 reviews
= 3 employees
= 20,000 visitors
Heap
= 10 reviews
= 3 employees
= 20,000 visitors
Mixpanel
= 10 reviews
= 3 employees
= 20,000 visitors
Hotjar Free trial available
= 10 reviews
= 3 employees
= 20,000 visitors
Amplitude Analytics
= 10 reviews
= 3 employees
= 20,000 visitors
Woopra
= 10 reviews
= 3 employees
= 20,000 visitors
Mouseflow
= 10 reviews
= 3 employees
= 20,000 visitors
Market Presence Metrics
Popularity
Searches with brand name
These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, Conversion Rate Optimization (CRO) tool / software is less concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 71%, 0% less than the average of search queries in this area.
Web Traffic
Conversion Rate Optimization (CRO) tool / software is a highly concentrated solution category in terms of web traffic. Top 3 companies receive 75% (2% more than average solution category) of the online visitors on conversion rate optimization (cro) tool / software company websites.
Satisfaction
Conversion Rate Optimization (CRO) tool / software is highly concentrated than the average in terms of user reviews. Top 3 companies receive 83% (this is 24% for the average solution category) of the reviews in the market. Product satisfaction tends to be the same for more popular conversion rate optimization (cro) tool / software products. Average rating for top 3 products is 4.2 vs 4.2 for average conversion rate optimization (cro) tool / software product review.
Maturity
Number of Employees
57 employees work for a typical company in this category which is 5
more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 28 companies (19
less than average solution category) with >10 employees are offering conversion rate optimization (cro) tool / software. Top 3 products are
developed by companies with a total of 100-500k employees.
However,
all
of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.
Insights
Top Words Describing Conversion Rate Optimization (CRO) Tools / Software
This data is collected from customer reviews for all conversion rate optimization (cro) tools / software companies. The most positive word describing conversion rate optimization (cro) tools / software is "easy to use" that is used in 100% of the reviews. The most negative one is difficult with being used in 5% of all conversion rate optimization (cro) tools / software the reviews.
Customer Evaluation
These scores are the average scores collected from customer reviews for all Conversion Rate Optimization (CRO) tools / software companies. Compared to median scores of all solution categories, Conversion Rate Optimization (CRO) tools / software comes forward with Features but falls behind in Customer Service.
Customers by
Industry
According to customer reviews, top 3 industries using Conversion Rate Optimization (CRO) tools / software solutions are Marketing and Advertising, Computer Software and Internet. Top 3 industries consitute 45% of all customers. Top 3 industries that use any solution categories are Computer Software, Information Technology and Services and Marketing and Advertising.
Company Size
According to customer reviews, most common company size is 11-50 employees with a share of 25%. The median share this company size is 18%. The most common company size that uses any solution category is employees.