Conversion Rate Optimization (CRO) Tool / Software

Conversion rate optimization tools allow businesses to increase the percentage of existing traffic that completes the desired action by collecting customer behavior data and making changes on the website.

To qualify as a conversion rate optimization tool, a solution needs to enable at least one of the following features:

  • Website testing including A/B, multivariate and/or usability testing
  • Customer feedback collection via on-page polls and surveys
  • Web analytics/ Product analytics/ Costumer behaviour analytics
Popularity
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Compare Conversion Rate Optimization (CRO) Tools / Software
Results: 44

AIMultiple is data driven. Evaluate 44 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the icon to learn how it is calculated based on objective data.

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1.0096057244929175
0.00015900694860365396
0
0
0.005300231620121799
2.019052442037232
TUP Solutions
0%
58%
0%
= 10 reviews
= 3 employees
= 20,000 visitors

74.26709224662282
97.0578944299866
100
100
1.929814332886347
51.47629006325906
top5 , top10
top5 , top10
4star
HubSpot
4.30
100%
100%
100%
= 10 reviews
= 3 employees
= 20,000 visitors

54.18439390236723
71.11876626948235
4.925373034996492
75.12217597261184
11.87198880591082
37.25002153525211
top10
top5 , top10
4star
Adobe Analytics
4.00
100%
100%
100%
= 10 reviews
= 3 employees
= 20,000 visitors

51.34643065133695
67.6699225166268
0
68.7977899113051
100
35.022938786047106
top5 , top10
4star
Google Analytics 360
4.30
100%
100%
0%
= 10 reviews
= 3 employees
= 20,000 visitors

48.44929124394185
62.82018824421735
0
66.82998749384825
0
34.07839424366635
4star
Heap
4.25
100%
0%
0%
= 10 reviews
= 3 employees
= 20,000 visitors

47.7952540671798
61.45200480926883
7.3631838830883
65.13364207771208
0.18285799089420207
34.138503325090774
top10
top10
4star
Mixpanel
4.15
100%
100%
100%
= 10 reviews
= 3 employees
= 20,000 visitors

47.48721257825344
61.07428865349589
11.044776040711508
64.6201546513559
0
33.90013650301097
top5 , top10
true
5star
Hotjar Free trial available
4.50
100%
0%
100%
= 10 reviews
= 3 employees
= 20,000 visitors

44.1530449631856
56.65319910303666
0.7960196923736037
60.23651298566691
0.2332101912853592
31.65289082333453
top10
top10
5star
Amplitude Analytics
4.50
100%
100%
100%
= 10 reviews
= 3 employees
= 20,000 visitors

44.09050690525862
55.523708188318594
0.43781074437385886
59.05361591313183
0.005830254782133979
32.657305622198656
4star
Woopra
4.40
100%
64%
100%
= 10 reviews
= 3 employees
= 20,000 visitors

42.50693955759076
54.9310381527856
0.05327947767364861
58.43526974037011
0.00954041691621924
30.082840962395924
5star
Mouseflow
4.70
100%
100%
100%
= 10 reviews
= 3 employees
= 20,000 visitors

Market Presence Metrics

Popularity

Searches with brand name

These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, Conversion Rate Optimization (CRO) tool / software is less concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 71%, 0% less than the average of search queries in this area.

Web Traffic

Conversion Rate Optimization (CRO) tool / software is a highly concentrated solution category in terms of web traffic. Top 3 companies receive 75% (2% more than average solution category) of the online visitors on conversion rate optimization (cro) tool / software company websites.

Satisfaction

Conversion Rate Optimization (CRO) tool / software is highly concentrated than the average in terms of user reviews. Top 3 companies receive 83% (this is 24% for the average solution category) of the reviews in the market. Product satisfaction tends to be the same for more popular conversion rate optimization (cro) tool / software products. Average rating for top 3 products is 4.2 vs 4.2 for average conversion rate optimization (cro) tool / software product review.

Maturity

Google
adobe
HubSpot
SimilarWeb
Optimizely

Number of Employees

57 employees work for a typical company in this category which is 5 more than the number of employees for a typical company in the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 28 companies (19 less than average solution category) with >10 employees are offering conversion rate optimization (cro) tool / software. Top 3 products are developed by companies with a total of 100-500k employees. However, all of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.

Insights

Top Words Describing Conversion Rate Optimization (CRO) Tools / Software

This data is collected from customer reviews for all conversion rate optimization (cro) tools / software companies. The most positive word describing conversion rate optimization (cro) tools / software is "easy to use" that is used in 100% of the reviews. The most negative one is difficult with being used in 5% of all conversion rate optimization (cro) tools / software the reviews.

easy to use
100%
customer service
8%
difficult
5%
reliable
3%
customer support
2%
clunky
1%
features
1%
Positive
Overall
Negative

Customer Evaluation

These scores are the average scores collected from customer reviews for all Conversion Rate Optimization (CRO) tools / software companies. Compared to median scores of all solution categories, Conversion Rate Optimization (CRO) tools / software comes forward with Features but falls behind in Customer Service.

Customers by

Industry

According to customer reviews, top 3 industries using Conversion Rate Optimization (CRO) tools / software solutions are Marketing and Advertising, Computer Software and Internet. Top 3 industries consitute 45% of all customers. Top 3 industries that use any solution categories are Computer Software, Information Technology and Services and Marketing and Advertising.

Company Size

According to customer reviews, most common company size is 11-50 employees with a share of 25%. The median share this company size is 18%. The most common company size that uses any solution category is employees.

Vendors by

HQ