Data Quality Software

Data quality software supports companies in ensuring that their data quality is sufficient enough for the requirements of their business operations, analytics and upcoming initiatives.

Data quality is crucial because higher quality data contributes to better business decisions.

This is especially relevant today because of increased automation. Automated process rely only on data and algorithms to make decisions. Given that modern algorithms increasingly rely on data as well, importance of data quality is increasing.

To achieve data quality goals, data quality software needs to work closely with master data management, data integration and big data solutions of the company.

Data quality is achieved through roles, technology, processes and culture. Important areas in data quality where these software support companies include:

  • Data governance
  • Data quality measurement/analytics
  • Automated or guided data quality improvement (also called data cleaning/cleansing)

Innovators Specialists Leaders Challengers Market Presence Momentum
Popularity
Satisfaction
Maturity
Pricing
Country
Reset All Filters

Compare Data Quality Software
Results: 152

AIMultiple is data driven. Evaluate 152 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the icon to learn how it is calculated based on objective data.

Sort by:
73.80859299358293
94.04552327282042
1.4545456019506595
100
0.0628968253968254
53.57166271434546
top10
4star
InsideView
4.30
100%
100%
100%
= 2 reviews
= 30 employees
= 20,000 visitors

The InsideView targeting intelligence platform powers the world's business conversations

50.07608608639936
65.06902906701525
0.7878787141761854
69.19678302013116
0.013888888888888888
35.08314310578347
top10
4star
RingLead
4.10
100%
59%
100%
= 2 reviews
= 30 employees
= 20,000 visitors

Simplify and automate duplicate removal and prevention, data normalization, and data enhancement for account and contacts/leads.

49.50867988125669
64.4161299103214
0.6060607113500381
68.50845541380947
0
34.60122985219198
top10
4star
DemandTools
4.40
100%
0%
100%
= 2 reviews
= 30 employees
= 20,000 visitors

48.84212740959717
63.34103123364504
0.006060459708295524
67.38381903834497
0.001984126984126984
34.34322358554929
5star
WinPure Clean & Match
4.70
100%
8%
14%
= 2 reviews
= 30 employees
= 20,000 visitors

46.03647572443537
59.62922313252821
0.012121445863751253
63.43495690335351
0
32.44372831634253
4star
Melissa Data Quality
4.30
100%
0%
28%
= 2 reviews
= 30 employees
= 20,000 visitors

For 30+ years, Melissa has been helping companies all over the world with solutions to improve the quality of data for a meaningful return on investment.

45.425130253782726
58.7504497845578
0.29090890981126777
62.49092187753459
0.008531746031746033
32.09981072300764
true
5star
Openprise Free trial available
4.92
100%
36%
100%
= 2 reviews
= 30 employees
= 20,000 visitors

The Openprise Data Orchestration Platform solves the garbage-in/garbage-out problem to make all your marketing and sales programs more successful.

45.32136318426824
58.67898809796064
0
62.42445542336238
0
31.96373827057585
true
4star
Melissa Listware Free trial available
4.40
100%
0%
0%
= 2 reviews
= 30 employees
= 20,000 visitors

Melissa's Listware is the all-in-one data quality tool designed to stop bad data in its tracks.

44.25584565834126
57.35669940303199
0.006060459708295524
61.00571780010413
0.3714285714285714
31.15499191365052
4star
Information Builders Omni-Gen/iWay
4.30
100%
100%
14%
= 2 reviews
= 30 employees
= 20,000 visitors

42.602392961370406
54.77282621697807
0.012121445863751253
57.16042117759095
34.72222222222222
30.431959705762743
top5 , top10
4star
Microsoft Data Quality Services
3.91
100%
100%
28%
= 2 reviews
= 30 employees
= 20,000 visitors

SQL Server Data Quality Services (DQS) is a knowledge-driven data quality product. DQS enables you to build a knowledge base and use it to perform a variety of critical data quality tasks, including correction, enrichment, standardization, and de-duplication of your data.

42.35483100625275
54.508402305997016
0.29090890981126777
57.97801042617813
0.011507936507936509
30.20125970650849
5star
Siftrock
4.80
100%
49%
100%
= 2 reviews
= 30 employees
= 20,000 visitors

Siftrock manages and mines marketing email replies & soft bounces to improve database hygiene & deliverability, surface human responses, and find sales opportunities

Market Presence Metrics

Popularity

Searches with brand name

These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, Data Quality Software is less concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 69%, 5% less than the average of search queries in this area.

Web Traffic

Data Quality Software is a highly concentrated solution category in terms of web traffic. Top 3 companies receive 85% (12% more than average solution category) of the online visitors on data quality software company websites.

Satisfaction

Data Quality Software is less concentrated than the average in terms of user reviews. Top 3 companies receive 51% (this is 7% for the average solution category) of the reviews in the market. Product satisfaction tends to be slightly higher for more popular data quality software products. Average rating for top 3 products is 4.3 vs 4.2 for average data quality software product review.

Leaders Average Review Score Number of Reviews

Maturity

IBM
Oracle
Microsoft
SAP
Teradata

Number of Employees

112 employees work for a typical company in this category which is 60 more than the number of employees for a typical company in the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 120 companies (71 more than average solution category) with >10 employees are offering data quality software. Top 3 products are developed by companies with a total of 101-500 employees. However, 2 of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.

Customer Insights

Customer Evaluation

These scores are the average scores collected from customer reviews for all Data Quality Software companies. Compared to median scores of all solution categories, Data Quality Software comes forward with Customer Service but falls behind in Value for Money.

Customers by

Industry

According to customer reviews, top 3 industries using Data Quality Software solutions are Financial Services, Higher Education and Marketing and Advertising. Top 3 industries consitute 26% of all customers. Top 3 industries that use any solution categories are Computer Software, Information Technology and Services and Marketing and Advertising.

Company Size

According to customer reviews, most common company size is employees with a share of 88%. The median share this company size is 23%. The most common company size that uses any solution category is employees.

Learn More About Data Quality Software

What are the benefits of data quality software?

The earlier data quality issues are identified, the easier it is to resolve them. This is because once data is inserted into systems;

  • relationships between different data points become formed. Therefore removing a data point can break existing relationships and lead to unforeseen data quality issues.
  • strategic and operational decisions are made based on available data. Issues in data quality impact quality of business decisions and ultimately impact a company's success

Data quality systems allow companies to detect and resolve data quality issues before those changes in data are implemented, reducing cost of data quality issues

What are the use cases for data quality software?

Data quality is important for any business process, function or industry that relies on automated decision making systems. Nearly all modern businesses rely on automated decision making systems and data quality software is therefore relevant for almost all modern businesses.

For example, credit scoring and trading systems in finance and recommendation engines in e-commerce are automated decision making systems that are as good as the underlying data.

How does data quality software work?

Data quality issues arise due to improperly formatted, incomplete, incorrect or obsolete data. Data issues arise at the point of observation (e.g. due to faulty hardware), during data communication (e.g. due to issues in the communication channel) or during storage (e.g.overwriting correct data)

Data quality issues can be identified by data quality software as it analyzes existing data, compares data across different tables, databases and systems and compares private data against publicly available data.

Data quality software aims to resolve data quality issues by deleting, modifying or appending records. These can either be done automatically or issues can be highlighted to technical or business personnel.

What is data quality software?

Data quality software supports companies to measure and improve quality of their data. By acting as a single source of information regarding data quality, these software focus the organization on resolving critical data quality issues