Data Visualization Software

Data visualization software allows non-technical users explore business data and KPIs to identify insights and prepare records.

Data driven decision making is one of the most important tenets of both the scientific method and the modern corporation. Given the increase in data availability, the scope of data-driven decision making and therefore the need for analytics is increasing. Companies aim to increase their analytical capabilities by enabling non-technical users to access data with ease. Given that text based analysis and programming has a steep learning curve, visual analytics solutions are the go-to social for democratization of analytics and enabling more employees make data driven decisions

To be categorized as a data visualization software, a product must provide:

  • GUI for creating various types of graphs
  • Ability to access various data sources such as SQL tables, spreadsheets etc.
  • Ability to publish easily accessible/automatically refreshed dashboards that combine various KPIs and enable both monitoring of KPIs and decision making
Innovators Specialists Leaders Challengers Market Presence Momentum
Popularity
Satisfaction
Maturity
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Compare Data Visualization Software
Results: 280

AIMultiple is data driven. Evaluate 280 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the icon to learn how it is calculated based on objective data.

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73.50000012185184
97
100
100
0
50.00000024370368
top5 , top10
5star
MATLAB
4.60
100%
0%
100%
= 2 reviews
= 20 employees
= 100,000 visitors

67.73646779976174
88.51315948985106
16.353590722203332
93.6367192062758
0.13452380952380952
46.95977610967242
top5 , top10
true
4star
Sisense Free trial available
4.43
100%
100%
100%
= 2 reviews
= 20 employees
= 100,000 visitors

67.06581595503609
87.59631177289232
3.9779004718824535
93.03064690645658
0.9388888888888888
46.53532013717986
top10
4star
Tableau Server
4.10
100%
100%
100%
= 2 reviews
= 20 employees
= 100,000 visitors

Publish dashboards with Tableau Desktop and share them throughout your organization with Tableau Server

62.16849336209231
80.68570434416336
2.099447684564803
85.73728541976467
0.9890873015873016
43.65128238002127
4star
TIBCO Spotfire
4.20
100%
100%
100%
= 2 reviews
= 20 employees
= 100,000 visitors

TIBCO Spotfire® is the most complete analytics solution in the market, and makes it fast and easy for everyone to visualize new discoveries in data.

57.55041262167494
75.11855738840465
0.055248244401394135
78.7168705046872
37.43472222222222
39.98226785494521
top5 , top10
4star
Google Chart Tools
4.20
100%
100%
2%
= 2 reviews
= 20 employees
= 100,000 visitors

55.1584464434591
71.00389640431759
2.6519339678618983
75.45136682324805
0.001785714285714286
39.31299648260061
true
5star
AgencyAnalytics Free trial available
4.86
100%
9%
100%
= 2 reviews
= 20 employees
= 100,000 visitors

AgencyAnalytics helps 3000+ digital marketing agencies create reports for clients. Create custom dashboards for SEO, PPC, social, email and more.

52.01143774409384
67.68356095170434
4.86187814122949
71.84787470905859
0.023412698412698413
36.33931453648335
top10
5star
Klipfolio
4.60
100%
100%
100%
= 2 reviews
= 20 employees
= 100,000 visitors

51.911720676362336
67.40942835726354
0.5303864096440642
71.6952306010364
0
36.414012995461135
true
5star
OriginPro Free trial available
4.80
100%
0%
25%
= 2 reviews
= 20 employees
= 100,000 visitors

51.034318861456256
66.45306717401961
44.75138126849839
68.07179156308297
37.43472222222222
35.615570548892904
top5 , top10
top5 , top10
4star
Google Data Studio
4.20
100%
100%
100%
= 2 reviews
= 20 employees
= 100,000 visitors

50.68239597120663
65.74227022869293
0
69.88838904774832
1.57281746031746
35.62252171372033
top10
true
4star
Zoho Analytics (Formerly Zoho Reports) Free trial available
4.30
100%
100%
0%
= 2 reviews
= 20 employees
= 100,000 visitors

Market Presence Metrics

Popularity

Searches with brand name

These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, data visualization software is less concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 53% (21% less than average) of search queries in this area.

Web Traffic

Data visualization software is a less concentrated than average solution category in terms of web traffic. Top 3 companies receive 57% (16% less than average solution category) of the online visitors on data visualization software company websites.

Satisfaction

Data visualization software is less concentrated than average in terms of user reviews. Top 3 companies receive 47% (11% less than average solution category) of the reviews on data visualization software company websites. Product satisfaction tends to be the same for more popular data visualization software products. Average rating for top 3 products is 4.4 vs 4.4 for average data visualization software product review.

Leaders Average Review Score Number of Reviews

Maturity

IBM
Google
Oracle
SAP

Number of Employees

Median number of employees that provide data visualization software is 23 which is 31 less than the median number of employees for the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 101 companies (52 more than average solution category) with >10 employees are offering data visualization software. Top 3 products are developed by companies with a total of 5-10k employees. However, 2 of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.

Customer Insights

Top Words Describing Data Visualization Software

This data is collected from customer reviews for all Data Visualization Software companies. The most positive word describing Data Visualization Software is "Easy to use" that is used in 8% of the reviews. The most negative one is expensive with being used in 3% of all Data Visualization Software the reviews.

Easy to use
8%
user friendly
6%
customer support
6%
Ease of use
6%
drag and drop
4%
expensive
3%
Positive
Negative

Customer Evaluation

These scores are the average scores collected from customer reviews for all Data visualization software companies. Compared to median scores of all solution categories, Data visualization software comes forward with Features but falls behind in Likelihood to Recommend.

Customers by

Industry

According to customer reviews, top 3 industries using data visualization software solutions are Marketing and Advertising, Computer Software and Education Management. Top 3 industries consitute 25% of all customers. Top 3 industries that use any solution categories are Information Technology and Services, Computer Software and Marketing and Advertising.

Company Size

According to customer reviews, most common company size is 11-50 employees with a share of 26%. The median share this company size is 27%. The most common company size that uses any solution category is 1-10 employees.