Lead Scoring Software

Lead scoring software allows sales teams to prioritize and manage leads (i.e. potential customers).

Prioritization is key for sales teams especially at growing companies as they receive more leads than they can immediately respond to. In addition, knowing the value of a lead, allows sales reps to pay more attention to the communication with those leads to ensure that they convert to customers.

Lead scoring software enable this prioritization by assigning a value estimate to each lead taking into account criteria such as the lead's industry, position, online behavior, actions on company's website. In the background, this software estimates both the potential value of a sale and the probability of a sale, estimating expected value of that lead.

To access lead related data, lead scoring software needs to be integrated with lead generation/recording software such as the CRM systems, landing pages and other lead capture forms. Advanced lead scoring software also needs to be integrated with companies analytics systems to track lead behavior which influences the lead scores.

To be categorized as lead scoring software, a product must be able to:

  • Assign and manage priorities to leads based on historical track record or company's objectives
  • Provide analytical insights which can provide guidance to teams in charge of lead generation. Or the tools can offer integration to popular analytics packages, allowing non-technical personnel to analyze the developments in lead flow quality
  • Integrate with lead generation solutions
  • Provide data import/export options
Innovators Specialists Leaders Challengers Market Presence Momentum
Popularity
Satisfaction
Maturity
Pricing
Country

Compare Lead Scoring Software
Results: 37

AIMultiple is data driven. Evaluate 37 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the icon to learn how it is calculated based on objective data.

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91.76638909667544
94.01293400912986
0.15757563754580506
100
0.2735580001164077
71.54748488458569
top10
4star
Velocify Lead Manager
4.41
100%
0%
100%
= 10 reviews
= 20 employees
= 40,000 visitors

When buyers show interest, quick response and an appropriate level of persistence are essential to staying ahead of the competition.

75.54265448467014
76.59660400573001
1.7575759576256784
81.4249192915113
0.14841976602060417
66.0571087951313
top5 , top10
true
5star
VanillaSoft Free trial available
4.52
100%
0%
100%
= 10 reviews
= 20 employees
= 40,000 visitors

VanillaSoft's Sales Engagement platform gives your sales development reps the tools they need to engage more prospects, build more pipeline, and close more deals

73.34685490436989
74.43938261036655
0.006060459708295524
79.1490295988741
1.3037657877888364
63.51410555039996
top5 , top10
4star
InsideSales.com Predictive PowerDialer
3.60
100%
1%
7%
= 10 reviews
= 20 employees
= 40,000 visitors

InsideSales.com's PowerDialer is the #1 sales dialer on the Salesforce AppExchange. PowerDialer analyzes and prioritizes your leads

60.43252851860713
60.868004253710694
0.5333330890618511
64.73524596126772
0.029101914906000816
56.51324690267498
5star
Docsify
4.75
100%
0%
100%
= 10 reviews
= 20 employees
= 40,000 visitors

59.4845737800282
59.881834217082364
0.7878787141761854
63.66936740845864
0.2997497235318084
55.90922984654071
top10
top10
4star
Leadspace
4.34
100%
0%
100%
= 10 reviews
= 20 employees
= 40,000 visitors

Leadspace helps B2B Marketing & Sales by combining the right data about people & companies with AI intelligence to know which prospects matter most.

Popularity

Searches with brand name

These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, lead scoring software is more concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 91% (13% more than average) of search queries in this area.

Web Traffic

Lead scoring software is a highly concentrated solution category in terms of web traffic. Top 3 companies receive 90% (12% more than average solution category) of the online visitors on lead scoring software company websites.

Satisfaction

Lead scoring software is highly concentrated than average in terms of user reviews. Top 3 companies receive 78% (20% more than average solution category) of the reviews on lead scoring software company websites. Product satisfaction tends to be slightly lower for more popular lead scoring software products. Average rating for top 3 products is 4.2 vs 4.3 for average lead scoring software product review.

Leaders Average Review Score Number of Reviews

Maturity

Number of Employees

Median number of employees that provide lead scoring software is 59 which is 1 less than the median number of employees for the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 30 companies (18 less than average solution category) with >10 employees are offering lead scoring software. Top 3 products are developed by companies with a total of 501-1,000 employees. However, all of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.

Salesforce
LexisNexis
insidesales
lattice-engines