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Lead Scoring Software

Lead scoring software allows sales teams to prioritize and manage leads (i.e. potential customers).

Prioritization is key for sales teams especially at growing companies as they receive more leads than they can immediately respond to. In addition, knowing the value of a lead, allows sales reps to pay more attention to the communication with those leads to ensure that they convert to customers.

Lead scoring software enable this prioritization by assigning a value estimate to each lead taking into account criteria such as the lead's industry, position, online behavior, actions on company's website. In the background, this software estimates both the potential value of a sale and the probability of a sale, estimating expected value of that lead.

To access lead related data, lead scoring software needs to be integrated with lead generation/recording software such as the CRM systems, landing pages and other lead capture forms. Advanced lead scoring software also needs to be integrated with companies analytics systems to track lead behavior which influences the lead scores.

To be categorized as lead scoring software, a product must be able to:

  • Assign and manage priorities to leads based on historical track record or company's objectives
  • Provide analytical insights which can provide guidance to teams in charge of lead generation. Or the tools can offer integration to popular analytics packages, allowing non-technical personnel to analyze the developments in lead flow quality
  • Integrate with lead generation solutions
  • Provide data import/export options
Challengers Specialists Leader s Contenders Market Presence Momentum
Popularity
Satisfaction
Maturity
Pricing

Compare Lead Scoring Software
Results: 37

AIMultiple is data driven. Evaluate 37 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the imgicon to learn how it is calculated based on objective data.

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15.151186417455206
13.643129672850314
0.06666664031610689
14.511189929178515
0.02037134043420057
28.723697118899214
4star
LeadBoxer
4.00
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Automatically identify website visitors, track emails and their entire behaviour, and receive email notifications with your best and most qualified leads.

1.9799996995208728
0
0
0
0
19.799996995208726
Push it CRM
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

2.00003302807766
0.00034922297887200976
0
0
0.011640765962400323
19.99718727396675
Akordis
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Better sales techniques mean higher profits. This continuous sales training app guides your sales team, real-time, through your pipeline.

34.812876271502404
34.240800645313584
0.04242426328144419
36.42391515795588
0.03492229788720098
39.96155690720176
5star
Saleswings
4.60
1
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Our lead scoring and lead website tracking add-on for sales and marketing teams uses predictive activity scoring to track and qualify the hottest leads.

50.97829450465896
51.04708372405738
1.7575758530197174
54.23761268577907
0.3666841278156103
50.35919153007316
top5 , top10
top10
4star
DataFox
4.29
4
0
1%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Elevate your deal-sourcing systems with advanced company intelligence and a modern data infrastructure.

91.90897583609602
94.0140249229083
0.19393943016043944
100
0.2735580001164077
72.96353405478547
top10
4star
Velocify Lead Manager
4.41
100
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

When buyers show interest, quick response and an appropriate level of persistence are essential to staying ahead of the competition.

2.0001321123106397
0.001396891915488039
0
0
0.0465630638496013
19.988749095867
LoyaltyBuilders
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

35.77509607597088
35.18509124615194
0
37.42063862605132
0.32303125545660905
41.08513954434132
top10
3star
6sense
3.30
3
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Uncover, prioritize and engage with demand on the 6sense Account Based Orchestration Platform, powered by AI.

53.03947045994991
53.173174942769485
0
56.56599996605123
0.037832489377801065
51.83613011457376
5star
Infer
4.50
4
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

27.139087361652827
26.140523197770083
0.006060697729450143
27.808409412887887
0.014550957453000408
36.126164836597525
5star
Digioh Lightbox
4.70
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Drag and drop to create brand-compliant lightboxes, widgets, quizzes, and progressive forms.

60.1925283343169
60.86800426092295
0.533333329470424
64.73524596126772
0.029101914906000816
54.11324499486243
top10
5star
Docsify
4.75
6
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

1.9946919134783756
0.005151038938362144
0
0
0.1717012979454048
19.90055978433849
Domex Sales Lead Tracker
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

2.0000412850970752
0.0004365287235900122
0
0
0.014550957453000408
19.99648409245844
ClosePlan Deal Scorecards
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

10.697220038629805
8.635299905198321
0.9696969438606284
9.155541486045216
0
29.25450123951313
top10
4star
Jornaya
4.00
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Jornaya has a first-hand view of 200+ million major-life purchase decisions every month.

2.014050420459113
0.0016732218262899769
0.01212118851733135
0
0.04365287235900122
20.12544520815452
LeadExec
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

LeadExec is designed to help marketers easily capture and route inbound web leads and phone calls.

36.703200298685104
34.997893977049145
0.4363636143902042
37.215739400520135
0.06693440428380187
52.05095719340871
5star
MadKudu
4.70
1
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Helping companies grow sales by consistently generating relevant conversations with qualified leads.

1.994809807164056
0.003070113741778016
0.01212118851733135
0
0.09021593620860252
19.92046704796456
Sparklane
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

In a few clicks, speed up your sales by focusing on the best prospects.

58.88457364310237
59.8818342167236
0.7878787022175202
63.66936740845864
0.2997497235318084
49.90922848051124
top10
top10
4star
Leadspace
4.34
8
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Leadspace helps B2B Marketing & Sales by combining the right data about people & companies with AI intelligence to know which prospects matter most.

73.34085469471528
74.4392007965753
0
79.1490295988741
1.3037657877888364
63.45573977797496
top5 , top10
4star
InsideSales.com Predictive PowerDialer
3.60
81
1
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

InsideSales.com's PowerDialer is the #1 sales dialer on the Salesforce AppExchange. PowerDialer analyzes and prioritizes your leads

2.000174548094608
0.00018182093188350427
0.006060697729450143
0
0
20.00010909255913
5star
ListFlow
5.00
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Powerful Lead Qualification Workflows.

2.214795150104993
0.00710697043307114
0.10303020586810094
0
0.13386880856760375
22.083988767152288
Entytle
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Entytle helps B2B manufacturers increase customer loyalty and lifetime value.

56.841519707599055
57.13445349703176
1.1515151855037364
60.735295177654095
0.29101914906000814
54.20511560270471
top5 , top10
top10
true
4star
EverString Free trial available
4.14
8
0
1%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Marketing and sales intelligence software powered by automated data science and the world's most reliable business data.

52.63528260862
51.87039743979129
0
55.1796020599855
0.05238344683080147
59.51924912807832
5star
Maroon.ai
4.70
3
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Maroon is the smartest market intelligence platform ever conceived.

76.27473083788547
76.59660400259183
1.7575758530197174
81.4249192915113
0.14841976602060417
73.3778723555282
top5 , top10
true
5star
VanillaSoft Free trial available
4.52
24
0
1%
= 200 reviews
= 10,000 employees
= 100,000 visitors

VanillaSoft's Sales Engagement platform gives your sales development reps the tools they need to engage more prospects, build more pipeline, and close more deals

2.1057546313457687
0.008416556603841177
0.10303020586810094
0
0.17752168092660495
20.981797304023114
BySide
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

21.209532100843884
20.00755359972376
0.6060606675159811
21.25850900035518
0.212443978813806
32.02733861092501
top10
4star
Mintigo
4.00
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Know Who Your Ideal Customers Are & How to Engage With Them.

1.8971398638030383
0.9345206914614982
0
0
31.150689715383272
10.5607124148769
top5 , top10
LexisNexis Lead Optimizer
null
0
31
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Assess insurance leads better, so you know who to call and how often.

1.962099143611862
0.002320396835059355
0.04242426328144419
0
0.03492229788720098
19.60010786460309
Predictive Response
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Predictive Response provides all-in-one email marketing & marketing automation for Salesforce® CRM platform.

1.9601746300434613
0.00018182093188350427
0.006060697729450143
0
0
19.60010991204766
Predict
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

2.3323601854823357
0.013392984052767317
0.10303020586810094
0
0.3434025958908096
23.203064998348445
top10
Predictive Lead Scoring
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

44.26156953286622
45.0088640185557
1.1515151855037364
47.83164525079915
0.41906757464641176
37.535919161660885
top5 , top10
top5 , top10
5star
Lattice Engines
4.50
2
0
1%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Lattice Engines is the leading AI-powered platform that helps B2B marketers scale their account-based marketing programs across every channel.

42.55263058778032
42.242323528937824
100
41.74715269035939
0
45.34539411736269
top5 , top10
4star
Radius
4.09
2
0
100%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Radius helps companies discover, manage, and reach their best audiences.

1.8971398638030383
0.9345206914614982
0
0
31.150689715383272
10.5607124148769
top5 , top10
LexisNexis Lead Integrity Attributes
null
0
31
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

LexisNexis® Lead Integrity Attributes are designed to help lenders in the customer acquisition stage by equipping them with insights about prospects, risks associated with their address, and other suspicious or problematic data associated with their identity.

39.65447922924564
39.223415863797534
0.533333329470424
38.51852751480151
100
43.53404951827852
top10
top5 , top10
4star
Salesforce Engage
4.42
1
100
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

1.994477230973587
0.0028810895756940804
0
0
0.09603631918980268
19.91884250355462
Convertr
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Convertr provides a Customer Acquisition Management Platform that generates improved ROI & delivers qualified and enriched consumer data, in realtime.

40.01637130208305
39.549417289300415
0.006060697729450143
42.0667817481483
0.215354170304406
44.218957417126745
4star
PX
3.91
2
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

41.82877140658348
41.27615115620363
0.19393943016043944
43.90460954606258
0
46.80235366000211
5star
PipeCandy
4.60
1
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Research, Insights, Predictions & Data about global eCommerce segments, markets, and companies. Trusted by the world's leading companies.

Popularity

Searches with brand name

These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, lead scoring software is more concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 93% (23% more than average) of search queries in this area.

Web Traffic

Lead scoring software is a highly concentrated solution category in terms of web traffic. Top 3 companies receive 93% (24% more than average solution category) of the online visitors on lead scoring software company websites.

Satisfaction

Lead scoring software is highly concentrated in terms of user reviews. Top 3 companies receive 78% (19% more than average solution category) of the reviews on lead scoring software company websites. Product satisfaction tends to be slightly lower for more popular lead scoring software products. Average rating for top 3 products is 4.2 vs 4.3 for average lead scoring software product review.

Challengers Specialists Leader s Contenders Average Review Score Number of Reviews

Maturity

Number of Employees

Median number of employees that provide lead scoring software is 51 which is 7 more than the median number of employees for the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 26 companies (23 less than average solution category) with >10 employees are offering lead scoring software. Top 3 products are developed by companies with a total of 501-1,000 employees. However, all of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.

Salesforce
LexisNexis
insidesales
lattice-engines