Lead Scoring Software
Lead scoring software allows sales teams to prioritize and manage leads (i.e. potential customers).
Prioritization is key for sales teams especially at growing companies as they receive more leads than they can immediately respond to. In addition, knowing the value of a lead, allows sales reps to pay more attention to the communication with those leads to ensure that they convert to customers.
Lead scoring software enable this prioritization by assigning a value estimate to each lead taking into account criteria such as the lead's industry, position, online behavior, actions on company's website. In the background, this software estimates both the potential value of a sale and the probability of a sale, estimating expected value of that lead.
To access lead related data, lead scoring software needs to be integrated with lead generation/recording software such as the CRM systems, landing pages and other lead capture forms. Advanced lead scoring software also needs to be integrated with companies analytics systems to track lead behavior which influences the lead scores.
To be categorized as lead scoring software, a product must be able to:
- Assign and manage priorities to leads based on historical track record or company's objectives
- Provide analytical insights which can provide guidance to teams in charge of lead generation. Or the tools can offer integration to popular analytics packages, allowing non-technical personnel to analyze the developments in lead flow quality
- Integrate with lead generation solutions
- Provide data import/export options
Compare Lead Scoring Software Results: 37
AIMultiple is data driven. Evaluate 37 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the imgicon to learn how it is calculated based on objective data.
Automatically identify website visitors, track emails and their entire behaviour, and receive email notifications with your best and most qualified leads.
Push it CRM
Better sales techniques mean higher profits. This continuous sales training app guides your sales team, real-time, through your pipeline.
Our lead scoring and lead website tracking add-on for sales and marketing teams uses predictive activity scoring to track and qualify the hottest leads.
Elevate your deal-sourcing systems with advanced company intelligence and a modern data infrastructure.
Velocify Lead Manager
When buyers show interest, quick response and an appropriate level of persistence are essential to staying ahead of the competition.
Uncover, prioritize and engage with demand on the 6sense Account Based Orchestration Platform, powered by AI.
Drag and drop to create brand-compliant lightboxes, widgets, quizzes, and progressive forms.
Domex Sales Lead Tracker
ClosePlan Deal Scorecards
Jornaya has a first-hand view of 200+ million major-life purchase decisions every month.
LeadExec is designed to help marketers easily capture and route inbound web leads and phone calls.
Helping companies grow sales by consistently generating relevant conversations with qualified leads.
In a few clicks, speed up your sales by focusing on the best prospects.
Leadspace helps B2B Marketing & Sales by combining the right data about people & companies with AI intelligence to know which prospects matter most.
InsideSales.com Predictive PowerDialer
InsideSales.com's PowerDialer is the #1 sales dialer on the Salesforce AppExchange. PowerDialer analyzes and prioritizes your leads
Powerful Lead Qualification Workflows.
Entytle helps B2B manufacturers increase customer loyalty and lifetime value.
EverString Free trial available
Marketing and sales intelligence software powered by automated data science and the world's most reliable business data.
Maroon is the smartest market intelligence platform ever conceived.
VanillaSoft Free trial available
VanillaSoft's Sales Engagement platform gives your sales development reps the tools they need to engage more prospects, build more pipeline, and close more deals
Know Who Your Ideal Customers Are & How to Engage With Them.
LexisNexis Lead Optimizer
Assess insurance leads better, so you know who to call and how often.
Predictive Response provides all-in-one email marketing & marketing automation for Salesforce® CRM platform.
Predictive Lead Scoring
Lattice Engines is the leading AI-powered platform that helps B2B marketers scale their account-based marketing programs across every channel.
Radius helps companies discover, manage, and reach their best audiences.
LexisNexis Lead Integrity Attributes
LexisNexis® Lead Integrity Attributes are designed to help lenders in the customer acquisition stage by equipping them with insights about prospects, risks associated with their address, and other suspicious or problematic data associated with their identity.
Convertr provides a Customer Acquisition Management Platform that generates improved ROI & delivers qualified and enriched consumer data, in realtime.
Research, Insights, Predictions & Data about global eCommerce segments, markets, and companies. Trusted by the world's leading companies.
Searches with brand name
These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, lead scoring software is more concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 93% (23% more than average) of search queries in this area.
Lead scoring software is a highly concentrated solution category in terms of web traffic. Top 3 companies receive 93% (24% more than average solution category) of the online visitors on lead scoring software company websites.
Number of Employees
Median number of employees that provide lead scoring software is 51 which is 7 more than the median number of employees for the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 26 companies (23 less than average solution category) with >10 employees are offering lead scoring software. Top 3 products are developed by companies with a total of 501-1,000 employees. However, all of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.