Lead Scoring Software
Lead scoring software allows sales teams to prioritize and manage leads (i.e. potential customers).
Prioritization is key for sales teams especially at growing companies as they receive more leads than they can immediately respond to. In addition, knowing the value of a lead, allows sales reps to pay more attention to the communication with those leads to ensure that they convert to customers.
Lead scoring software enable this prioritization by assigning a value estimate to each lead taking into account criteria such as the lead's industry, position, online behavior, actions on company's website. In the background, this software estimates both the potential value of a sale and the probability of a sale, estimating expected value of that lead.
To access lead related data, lead scoring software needs to be integrated with lead generation/recording software such as the CRM systems, landing pages and other lead capture forms. Advanced lead scoring software also needs to be integrated with companies analytics systems to track lead behavior which influences the lead scores.
To be categorized as lead scoring software, a product must be able to:
- Assign and manage priorities to leads based on historical track record or company's objectives
- Provide analytical insights which can provide guidance to teams in charge of lead generation. Or the tools can offer integration to popular analytics packages, allowing non-technical personnel to analyze the developments in lead flow quality
- Integrate with lead generation solutions
- Provide data import/export options
Compare Lead Scoring Software
AIMultiple is data driven. Evaluate 37 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the icon to learn how it is calculated based on objective data.
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Maroon is the smartest market intelligence platform ever conceived.
Market Presence Metrics
Searches with brand name
These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, lead scoring software is more concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 88% (14% more than average) of search queries in this area.
Lead scoring software is a highly concentrated solution category in terms of web traffic. Top 3 companies receive 90% (17% more than average solution category) of the online visitors on lead scoring software company websites.