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Lead Scoring Software

Lead scoring software allows sales teams to prioritize and manage leads (i.e. potential customers).

Prioritization is key for sales teams especially at growing companies as they receive more leads than they can immediately respond to. In addition, knowing the value of a lead, allows sales reps to pay more attention to the communication with those leads to ensure that they convert to customers.

Lead scoring software enable this prioritization by assigning a value estimate to each lead taking into account criteria such as the lead's industry, position, online behavior, actions on company's website. In the background, this software estimates both the potential value of a sale and the probability of a sale, estimating expected value of that lead.

To access lead related data, lead scoring software needs to be integrated with lead generation/recording software such as the CRM systems, landing pages and other lead capture forms. Advanced lead scoring software also needs to be integrated with companies analytics systems to track lead behavior which influences the lead scores.

To be categorized as lead scoring software, a product must be able to:

  • Assign and manage priorities to leads based on historical track record or company's objectives
  • Provide analytical insights which can provide guidance to teams in charge of lead generation. Or the tools can offer integration to popular analytics packages, allowing non-technical personnel to analyze the developments in lead flow quality
  • Integrate with lead generation solutions
  • Provide data import/export options
Challengers Specialists Leader s Contenders Market Presence Momentum
Popularity
Satisfaction
Maturity
Pricing

Compare Lead Scoring Software
Results: 37

AIMultiple is data driven. Evaluate 37 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the imgicon to learn how it is calculated based on objective data.

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15.11487674052458
13.643675129891976
0.08484854170477815
14.511189929178515
0.02037134043420057
28.355691236218014
4star
LeadBoxer
4.00
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Automatically identify website visitors, track emails and their entire behaviour, and receive email notifications with your best and most qualified leads.

2.006000209654624
0.0001818137912488657
0.006060459708295524
0
0
20.058365772425
Push it CRM
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

2.006033237732284
0.0005310367701208754
0.006060459708295524
0
0.011640765962400323
20.05555304639175
Akordis
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Better sales techniques mean higher profits. This continuous sales training app guides your sales team, real-time, through your pipeline.

34.864877130294325
34.24116428891662
0.05454571671614033
36.42391515795588
0.03492229788720098
40.47829270269364
5star
Saleswings
4.60
1
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Our lead scoring and lead website tracking add-on for sales and marketing teams uses predictive activity scoring to track and qualify the hottest leads.

50.978294507671606
51.04708372719556
1.7575759576256784
54.23761268577907
0.3666841278156103
50.35919153195607
top5 , top10
top10
4star
DataFox
4.29
4
0
1%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Elevate your deal-sourcing systems with advanced company intelligence and a modern data infrastructure.

91.76638909667544
94.01293400912986
0.15757563754580506
100
0.2735580001164077
71.54748488458569
top10
4star
Velocify Lead Manager
4.41
100
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

When buyers show interest, quick response and an appropriate level of persistence are essential to staying ahead of the competition.

2.0001321123106397
0.001396891915488039
0
0
0.0465630638496013
19.988749095867
LoyaltyBuilders
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

36.82831985338355
35.25054579034301
2.181818139702409
37.42063862605132
0.32303125545660905
51.0282864207484
top5 , top10
top10
3star
6sense
3.30
3
0
2%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Uncover, prioritize and engage with demand on the 6sense Account Based Orchestration Platform, powered by AI.

53.03947045994991
53.173174942769485
0
56.56599996605123
0.037832489377801065
51.83613011457376
5star
Infer
4.50
4
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

27.10184441226308
26.140523190629448
0.006060459708295524
27.808409412887887
0.014550957453000408
35.753735406965774
5star
Digioh Lightbox
4.70
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Drag and drop to create brand-compliant lightboxes, widgets, quizzes, and progressive forms.

60.43252851860713
60.86800425371069
0.5333330890618511
64.73524596126772
0.029101914906000816
56.51324690267498
5star
Docsify
4.75
6
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

1.9946919134783756
0.005151038938362144
0
0
0.1717012979454048
19.90055978433849
Domex Sales Lead Tracker
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

2.0000412850970752
0.0004365287235900122
0
0
0.014550957453000408
19.99648409245844
ClosePlan Deal Scorecards
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

10.949666850977994
8.643070109672475
0.9696967170023328
9.155541486045216
0.25900704266340724
31.70903752272768
top10
top10
4star
Jornaya
4.00
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Jornaya has a first-hand view of 200+ million major-life purchase decisions every month.

2.0064731625867247
0.00185504333793144
0.018181905572046776
0
0.04365287235900122
20.04803623582586
LeadExec
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

LeadExec is designed to help marketers easily capture and route inbound web leads and phone calls.

34.61576100169464
34.99553033499576
0.35757554594399915
37.215739400520135
0.06693440428380187
31.197837001984595
5star
MadKudu
4.70
1
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Helping companies grow sales by consistently generating relevant conversations with qualified leads.

2.0008100242302564
0.0032519352534194786
0.018181905572046776
0
0.09021593620860252
19.97883282502179
Sparklane
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

In a few clicks, speed up your sales by focusing on the best prospects.

59.4845737800282
59.88183421708237
0.7878787141761854
63.66936740845864
0.2997497235318084
55.90922984654071
top10
top10
4star
Leadspace
4.34
8
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Leadspace helps B2B Marketing & Sales by combining the right data about people & companies with AI intelligence to know which prospects matter most.

73.34685490436989
74.43938261036655
0.006060459708295524
79.1490295988741
1.3037657877888364
63.51410555039996
top5 , top10
4star
InsideSales.com Predictive PowerDialer
3.60
81
1
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

InsideSales.com's PowerDialer is the #1 sales dialer on the Salesforce AppExchange. PowerDialer analyzes and prioritizes your leads

2.000174541239599
0.0001818137912488657
0.006060459708295524
0
0
20.000109088274748
5star
ListFlow
5.00
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Powerful Lead Qualification Workflows.

1.9975518491075537
0.00710697767533286
0.10303044727682494
0
0.13386880856760375
19.91155569199754
Entytle
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Entytle helps B2B manufacturers increase customer loyalty and lifetime value.

56.841519709349285
57.13445349885491
1.1515152462756404
60.735295177654095
0.29101914906000814
54.2051156037986
top10
top10
true
4star
EverString Free trial available
4.14
8
0
1%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Marketing and sales intelligence software powered by automated data science and the world's most reliable business data.

51.933686610065365
51.8707610831672
0.012121445863751253
55.1796020599855
0.05238344683080147
52.500016352148826
5star
Maroon.ai
4.70
3
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Maroon is the smartest market intelligence platform ever conceived.

75.54265448467014
76.59660400573001
1.7575759576256784
81.4249192915113
0.14841976602060417
66.0571087951313
top5 , top10
true
5star
VanillaSoft Free trial available
4.52
24
0
1%
= 200 reviews
= 10,000 employees
= 100,000 visitors

VanillaSoft's Sales Engagement platform gives your sales development reps the tools they need to engage more prospects, build more pipeline, and close more deals

2.107031560537748
0.011143833888495106
0.1939394486898986
0
0.17752168092660495
20.970021100381025
BySide
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

21.387620240342077
20.013008141123567
0.7878787141761854
21.25850900035518
0.212443978813806
33.759129133308605
top10
4star
Mintigo
4.00
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Know Who Your Ideal Customers Are & How to Engage With Them.

1.8971398638030383
0.9345206914614982
0
0
31.150689715383272
10.5607124148769
top5 , top10
LexisNexis Lead Optimizer
null
0
31
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Assess insurance leads better, so you know who to call and how often.

2.0084919837205093
0.0023203970621877017
0.04242427085238908
0
0.03492229788720098
20.0640362636454
Predictive Response
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Predictive Response provides all-in-one email marketing & marketing automation for Salesforce® CRM platform.

2.243399163710811
0.003157427206888616
0.012121445863751253
0
0.0931261276992026
22.40557479224611
Predict
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

2.045989922741218
0.013392991295029036
0.10303044727682494
0
0.3434025958908096
20.33936230575692
top10
Predictive Lead Scoring
null
0
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

45.21684600353697
45.00886402037886
1.1515152462756404
47.83164525079915
0.41906757464641176
47.08868385196
top10
top5 , top10
5star
Lattice Engines
4.50
2
0
1%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Lattice Engines is the leading AI-powered platform that helps B2B marketers scale their account-based marketing programs across every channel.

43.15310356340066
42.24939529425998
100
41.74715269035939
0.23572551073860665
51.28647798566677
top5 , top10
4star
Radius
4.09
2
0
100%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Radius helps companies discover, manage, and reach their best audiences.

1.8971398638030383
0.9345206914614982
0
0
31.150689715383272
10.5607124148769
top5 , top10
LexisNexis Lead Integrity Attributes
null
0
31
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

LexisNexis® Lead Integrity Attributes are designed to help lenders in the customer acquisition stage by equipping them with insights about prospects, risks associated with their address, and other suspicious or problematic data associated with their identity.

39.726483823031295
39.22559768525392
0.6060607113500381
38.51852751480151
100
44.234459063027685
top5 , top10
4star
Salesforce Engage
4.42
1
100
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

2.1672772276380177
0.1828810861011428
5.999999884181625
0
0.09603631918980268
20.02684250146989
top5 , top10
Convertr
null
0
0
5%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Convertr provides a Customer Acquisition Management Platform that generates improved ROI & delivers qualified and enriched consumer data, in realtime.

39.981129078837405
39.54959911174445
0.012121445863751253
42.0667817481483
0.215354170304406
43.86489878267397
4star
PX
3.91
2
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

42.61106690996453
41.28776282080701
0.1939394486898986
43.90460954606258
0.38705546824981085
54.52080371238215
top5 , top10
5star
PipeCandy
4.60
1
0
0%
= 200 reviews
= 10,000 employees
= 100,000 visitors

Research, Insights, Predictions & Data about global eCommerce segments, markets, and companies. Trusted by the world's leading companies.

Popularity

Searches with brand name

These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, lead scoring software is more concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 91% (13% more than average) of search queries in this area.

Web Traffic

Lead scoring software is a highly concentrated solution category in terms of web traffic. Top 3 companies receive 90% (12% more than average solution category) of the online visitors on lead scoring software company websites.

Satisfaction

Lead scoring software is highly concentrated in terms of user reviews. Top 3 companies receive 78% (20% more than average solution category) of the reviews on lead scoring software company websites. Product satisfaction tends to be slightly lower for more popular lead scoring software products. Average rating for top 3 products is 4.2 vs 4.3 for average lead scoring software product review.

Challengers Specialists Leader s Contenders Average Review Score Number of Reviews

Maturity

Number of Employees

Median number of employees that provide lead scoring software is 59 which is 1 less than the median number of employees for the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 30 companies (18 less than average solution category) with >10 employees are offering lead scoring software. Top 3 products are developed by companies with a total of 501-1,000 employees. However, all of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.

Salesforce
LexisNexis
insidesales
lattice-engines