Marketing Analytics Tool

A Marketing analytics software / tool collects and processes the necessary data for marketing performance evaluation and strategic planning. Marketing analytics software helps :

  • Collect data on campaigns from different media channels
  • Monitor marketing campaigns and targeted audiences
  • Evaluate the results and compare different campaigns
Innovators Specialists Leaders Challengers Market Presence Momentum
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Compare Marketing Analytics Tools
Results: 230

AIMultiple is data driven. Evaluate 230 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the icon to learn how it is calculated based on objective data.

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70.77890928671061
90.19298143328864
100
100
1.929814332886347
51.36483714013259
top5 , top10
top10
4star
HubSpot
4.30
100%
100%
100%
= 10 reviews
= 5 employees
= 100,000 visitors

53.09105295525148
64.35389057385822
13.482586888803311
78.70556135661192
0.41182799688346383
41.82821533664473
top10
true
4star
Looker Free trial available
4.37
100%
100%
100%
= 10 reviews
= 5 employees
= 100,000 visitors

Looker is a business intelligence software and big data analytics platform that helps you explore, analyze and share real-time business analytics easily.

47.29483445349206
58.30071029484584
24.62686560714058
69.72710284001236
0.5634146212189473
36.288958612138266
top5 , top10
top10
4star
Alteryx
4.39
100%
100%
100%
= 10 reviews
= 5 employees
= 100,000 visitors

Alteryx is a leader in data science and self-service analytics with a platform that can prep, blend, enrich, and analyze data, manage and deploy predictive analytics solutions

46.36140097258208
56.87141458109488
0.7960196923736037
70.96763729780788
0.1770277361120681
35.85138736406929
4star
Moz Pro
4.21
100%
100%
100%
= 10 reviews
= 5 employees
= 100,000 visitors

Moz Pro is our all-in-one suite of SEO tools.

45.41788657152574
56.660514441927255
24.62686560714058
67.70660557383205
0.32543422147547846
34.17525870112423
top5 , top10
3star
SEMrush
3.40
100%
100%
100%
= 10 reviews
= 5 employees
= 100,000 visitors

SEMrush offers solutions for SEO, PPC, content, social media and competitive research.

43.903452292888645
52.83457441029297
1.1940299707185218
65.89336799046913
0.004770208458109619
34.97233017548431
true
5star
AgencyAnalytics Free trial available
4.86
100%
31%
100%
= 10 reviews
= 5 employees
= 100,000 visitors

AgencyAnalytics helps 3000+ digital marketing agencies create reports for clients. Create custom dashboards for SEO, PPC, social, email and more.

43.5333765266636
53.16004612898511
0.03482589395320388
66.43570023730426
0.08003349746383917
33.90670692434209
5star
OWOX BI
4.90
100%
100%
7%
= 10 reviews
= 5 employees
= 100,000 visitors

43.359521903575455
52.86151784956792
7.3631838830883
65.13364207771208
0.18285799089420207
33.857525957582986
top10
4star
Mixpanel
4.15
100%
100%
100%
= 10 reviews
= 5 employees
= 100,000 visitors

42.04372551722123
49.46616004533364
1.1940299707185218
61.68344631032723
0
34.62129098910882
5star
Bizible
4.70
100%
0%
100%
= 10 reviews
= 5 employees
= 100,000 visitors

40.34050518605365
49.21767649658928
0.9452737088122416
61.40042500368674
0.02809122758664553
31.463333875518003
4star
Pathmatics
4.20
100%
100%
100%
= 10 reviews
= 5 employees
= 100,000 visitors

Market Presence Metrics

Popularity

Searches with brand name

These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, Marketing Analytics Tool is less concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 59% (15% less than average) of search queries in this area.

Web Traffic

Marketing Analytics Tool is a less concentrated than average solution category in terms of web traffic. Top 3 companies receive 59% (14% less than average solution category) of the online visitors on Marketing Analytics Tool company websites.

Satisfaction

Marketing Analytics Tool is highly concentrated than average in terms of user reviews. Top 3 companies receive 73% (15% more than average solution category) of the reviews on Marketing Analytics Tool company websites. Product satisfaction tends to be the same for more popular Marketing Analytics Tool products. Average rating for top 3 products is 4.3 vs 4.3 for average Marketing Analytics Tool product review.

Leaders Average Review Score Number of Reviews

Maturity

Google
Oracle
Nielsen
LexisNexis

Number of Employees

Median number of employees that provide Marketing Analytics Tool is 41 which is 13 less than the median number of employees for the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 121 companies (72 more than average solution category) with >10 employees are offering Marketing Analytics Tool. Top 3 products are developed by companies with a total of 5-10k employees. However, all of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.

Customer Insights

Top Words Describing Marketing Analytics Tools

This data is collected from customer reviews for all Marketing Analytics Tools companies. The most positive word describing Marketing Analytics Tools is "Easy to use" that is used in 25% of the reviews. The most negative one is expensive with being used in 9% of all Marketing Analytics Tools the reviews.

Easy to use
25%
expensive
9%
Ease of use
7%
Positive
Negative

Customer Evaluation

These scores are the average scores collected from customer reviews for all Marketing Analytics Tools companies. Compared to median scores of all solution categories, Marketing Analytics Tools comes forward with Customer Service but falls behind in Likelihood to Recommend.

Customers by

Industry

According to customer reviews, top 3 industries using Marketing Analytics Tools solutions are Marketing and Advertising, Computer Software and Information Technology and Services. Top 3 industries consitute 59% of all customers. Top 3 industries that use any solution categories are Information Technology and Services, Computer Software and Marketing and Advertising.

Company Size

According to customer reviews, most common company size is 11-50 employees with a share of 29%. The median share this company size is 27%. The most common company size that uses any solution category is 1-10 employees.