Marketing Analytics Tool
A Marketing analytics software / tool collects and processes the necessary data for marketing performance evaluation and strategic planning. Marketing analytics software helps :
- Collect data on campaigns from different media channels
- Monitor marketing campaigns and targeted audiences
- Evaluate the results and compare different campaigns
Compare Marketing Analytics Tools
AIMultiple is data driven. Evaluate 230 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the icon to learn how it is calculated based on objective data.
Looker Free trial available
Looker is a business intelligence software and big data analytics platform that helps you explore, analyze and share real-time business analytics easily.
Alteryx is a leader in data science and self-service analytics with a platform that can prep, blend, enrich, and analyze data, manage and deploy predictive analytics solutions
Moz Pro is our all-in-one suite of SEO tools.
SEMrush offers solutions for SEO, PPC, content, social media and competitive research.
AgencyAnalytics Free trial available
AgencyAnalytics helps 3000+ digital marketing agencies create reports for clients. Create custom dashboards for SEO, PPC, social, email and more.
Market Presence Metrics
Searches with brand name
These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, Marketing Analytics Tool is less concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 62%, 9% less than the average of search queries in this area.
Marketing Analytics Tool is a less concentrated than average solution category in terms of web traffic. Top 3 companies receive 59% (14% less than average solution category) of the online visitors on marketing analytics tool company websites.
Top Words Describing Marketing Analytics Tools
This data is collected from customer reviews for all marketing analytics tools companies. The most positive word describing marketing analytics tools is "customizable" that is used in 2% of the reviews. The most negative one is time consuming with being used in 4% of all marketing analytics tools the reviews.
According to customer reviews, top 3 industries using Marketing Analytics Tools solutions are Marketing and Advertising, Computer Software and Internet. Top 3 industries consitute 52% of all customers. Top 3 industries that use any solution categories are Computer Software, Information Technology and Services and Marketing and Advertising.
Interest in Marketing Analytics Tools
This category was searched for 1000 times on search engines in the last year. This has increased to 1300 today. If we compare with other product-based solutions, a typical solution was searched 4849 times in the last year and this increased to 6276 today.