Search Engine Optimization (SEO) software support companies in analyzing their traffic from search engines and identifying actions to improve their search traffic.
Search engine traffic is the cheapest-to-acquire form of traffic and is the largest source of traffic for most companies. With search engines improving their algorithms daily, it is crucial to keep up-to-date on your company's search engine presence and identify how to improve it.
SEO software routinely crawl search engines to identify your company's position across queries relevant to your business. They can help users identify new queries to target, inform them about competition and help them understand which strategies work.
This is a relatively broad category as SEO software provide a few different features. It is rare to find software that excels in all categories and large companies tend to use multiple SEO tools. Some of the areas of SEO software are:
- Tracking ranking on search engines to help analyze company's current situation
- Tracking keyword traffic and competition to help identify new focus areas
- Crawling company's online presence to identify issues
- Based on findings, SEO software makes suggestions on how to improve search traffic
Compare Seo Software
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Searches with brand name
These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, seo software is less concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 78% (1% less than average) of search queries in this area.
Seo software is a highly concentrated solution category in terms of web traffic. Top 3 companies receive 79% (2% more than average solution category) of the online visitors on seo software company websites.
Number of Employees
Median number of employees that provide seo software is 13 which is 50
less than the median number of employees for the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 115 companies (67 more than average solution category) with >10 employees are offering seo software. Top 3 products are developed by companies with a total of 501-1,000 employees. However, all of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.