Explore our investment in benchmarking to create a realistic test environment for different B2B tech solutions
Benchmarking is hard. Every business has different needs which can not be perfectly simulated outside of those companies.
Our benchmarking approach relies on these pillars:
Our unique approach involves industry analysts running technical benchmarks and writing the benchmark reports. This providers enterprise users the unfiltered user perspective. Effective product benchmarking requires strong technical skills which we foster through our internal training program.
We have launched AIMultiple Academy as a structured training program designed to elevate our team's technical capabilities. Our CTO leads these hands-on sessions, combining theoretical instruction with practical assignments that provide real-world experience. Through this initiative, we're transforming our analysts into AI-empowered builders who can confidently evaluate and benchmark complex products. This technical upskilling represents a strategic investment in our team's ability to deliver more thorough, insightful product reviews and benchmarks.
So why don't we just vibe code our benchmarks?
Consistency over time: Our benchmarks need to be run repeatedly to measure improvement in performance. Even though modern AI coding tools like Cursor and Windsurf can help create functional MVPs, deploying these applications still requires deeper developer knowledge that goes beyond just generating code. Without proper DevOps and infrastructure expertise, teams struggle to move from prototype to production environment.
Security: AI-generated code without proper review and understanding leaves systems vulnerable to security exploits. Our training emphasizes identifying and mitigating these potential attack vectors to ensure benchmarks remain secure and reliable.
Understanding: While AI can generate code, our analysts still need fundamental software knowledge to interpret these benchmarks accurately.
Since we are running a limited number of tests, it is necessary to calculate confidence intervals and we used this formula and 95% confidence intervals across the report.
Given time and resource constraints, we typically run benchmarks with the largest vendors in a specific domain. Metrics like number of employees help us identify the largest brands. The specific criteria used in identifying products to be benchmarked is explained in each benchmark.
We thank hundreds of brands that provide us access to their products either by providing credits or generous free trial periods that allow us to benchmark solutions.
Rarely, some brands choose not to participate in some of our benchmarks. In such cases, we rely on public data to evaluate their products.
Transparent, data driven benchmarks of product performance are rare. Legacy industry analysts rely on opaque and potentially biased assessments where only these data are published:
These assessments rely on data provided by vendors which have undisclosed commercial relations with analysts.
Therefore the results are subject to numerous issues such as:
Enterprises can make better technology decisions after reviewing objective and data-driven benchmarks.