How We Fund Our Research

AIMultiple's approach to funding its research to ensure its objectivity

Every industry analyst including AIMultiple faces a trade-off:

As a result, either analysts need to be content with lower revenues or risk their reputation. Without a system and without transparency, analysts are likely to optimize their own revenues even though it may harm them in the long run. Therefore, we are transparent about how we generate revenues to fund our research:

Revenues from non-vendors

Parties that do not aim to sell to AIMultiple's audience are not interested in influencing our audience. Therefore, they provide a way to avoid the conflict of interest outlined above.

Part of AIMultiple's revenues come from:

Learn more about AIMultiple's services.

Engagement model with sponsors

Vendors either purchase consulting projects or pay for increased visibility. In the latter case, their brands receive links on AIMultiple's work. B2B vendors that are customers of AIMultiple are called AIMultiple's sponsors.

Advertising disclosure

You can always identify AIMultiple's customers.

B2B technology vendors that are customers of AIMultiple are referred to as sponsors. If an AIMultiple sponsor or the sponsor's product or service is mentioned on any work of AIMultiple, AIMultiple will notify the readers about this:

AIMultiple follows FTC guidelines on disclosures where appliable.

Sponsor relations

In all its work for sponsors, AIMultiple gets paid for either

Vendors' input to AIMultiple is limited to:

As a result of this input, vendors' impact on AIMultiple articles is limited to:

Other than the two points above, vendors have no influence over AIMultiple articles. Vendors can not make any contributions to any AIMultiple research.