Crm Software

CRM (Customer Relationship Management) software supports sales departments track all sales related interactions in a single system.

CRM is one of the most important software used by businesses as it is a key determinant of sales efficiency. From SMEs to large banks to consultancies, most companies are relying on a CRM to track sales effectiveness and improve sales efficiency.

CRM tracks all data related to existing and potential customers (i.e. prospects or leads) including their interactiond on your company's digital platforms, their interactions with your sales teams as well as other relevant data.

To achieve these, CRM needs to be able to use data from and provide data to your company's ERP, analytics, marketing automation as well as customer service systems.

CRM is also called SFA (Sales Force Automation).

To be categorized as CRM software, a product must be able to:

  • Store customer data including customer's interactions with sales
  • Track leads as they progress on the sales pipeline
  • Export this data to other systems or allow them real-time access so salesforce automation/optimization features can be offered. Alternatively, some CRM software offer these functions under one platform
Innovators Specialists Leaders Challengers Market Presence Momentum
Popularity
Satisfaction
Maturity
Pricing
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Compare Crm Software
Results: 322

AIMultiple is data driven. Evaluate 322 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the icon to learn how it is calculated based on objective data.

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91.90941903543984
94.6413819172556
2.199999939985024
100
19.17939730186815
67.32175309909793
top5 , top10
4star
Salesforce CRM
4.18
100%
19%
100%
= 4 reviews
= 40 employees
= 20,000 visitors

88.02521727256948
89.27034170342941
0.009090847496591349
91.99921352189388
93.02694224747572
76.81909739482994
top10
4star
Microsoft Dynamics 365 for Sales (formerly Dynamics CRM)
4.16
100%
93%
71%
= 4 reviews
= 40 employees
= 20,000 visitors

Go beyond sales force automation (SFA) with Dynamics 365 for Sales to better understand customer needs, engage more effectively, and win more deals.

87.11828795878297
89.50152976633424
1.7999999652544876
95.09208750819845
2.032250322335776
65.66911169082155
top10
4star
HubSpot CRM
4.31
100%
2%
100%
= 4 reviews
= 40 employees
= 20,000 visitors

HubSpot CRM is everything you need to organize, track, and nurture your leads and customers. Manage your pipeline and speed up your sales team with the CRM that's free, forever.

86.19036865880994
86.6611582861425
7.363636379429779
91.94898328094963
0.2734970222314008
81.95326201281688
top5 , top10
true
4star
Pipedrive Free trial available
4.42
100%
0%
100%
= 4 reviews
= 40 employees
= 20,000 visitors

Try Pipedrive, the #1 user-rated CRM tool.

85.4893430850191
86.96238434686762
0.2363636142528556
92.50491877639806
0.022326287529093942
72.23197172838236
5star
Nimble
4.52
100%
0%
100%
= 4 reviews
= 40 employees
= 20,000 visitors

Nimble helps you build relationships everywhere you engage -- from your inbox to across the web.

Popularity

Searches with brand name

These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, crm software is less concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 78% (0% less than average) of search queries in this area.

Web Traffic

Crm software is a highly concentrated solution category in terms of web traffic. Top 3 companies receive 81% (3% more than average solution category) of the online visitors on crm software company websites.

Satisfaction

Crm software is less concentrated than average in terms of user reviews. Top 3 companies receive 43% (15% less than average solution category) of the reviews on crm software company websites. Product satisfaction tends to be slightly higher for more popular crm software products. Average rating for top 3 products is 4.3 vs 4.2 for average crm software product review.

Leaders Average Review Score Number of Reviews

Maturity

Number of Employees

Median number of employees that provide crm software is 20 which is 40 less than the median number of employees for the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 211 companies (163 more than average solution category) with >10 employees are offering crm software. Top 3 products are developed by companies with a total of 100-500k employees. However, all of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.

Oracle
Microsoft
SAP
Salesforce