CRM (Customer Relationship Management) software supports sales departments track all sales related interactions in a single system.
CRM is one of the most important software used by businesses as it is a key determinant of sales efficiency. From SMEs to large banks to consultancies, most companies are relying on a CRM to track sales effectiveness and improve sales efficiency.
CRM tracks all data related to existing and potential customers (i.e. prospects or leads) including their interactiond on your company's digital platforms, their interactions with your sales teams as well as other relevant data.
To achieve these, CRM needs to be able to use data from and provide data to your company's ERP, analytics, marketing automation as well as customer service systems.
CRM is also called SFA (Sales Force Automation).
To be categorized as CRM software, a product must be able to:
- Store customer data including customer's interactions with sales
- Track leads as they progress on the sales pipeline
- Export this data to other systems or allow them real-time access so salesforce automation/optimization features can be offered. Alternatively, some CRM software offer these functions under one platform
Compare Crm Software
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Searches with brand name
These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, crm software is more concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 78% (2% more than average) of search queries in this area.
Crm software is a highly concentrated solution category in terms of web traffic. Top 3 companies receive 81% (4% more than average solution category) of the online visitors on crm software company websites.
Number of Employees
Median number of employees that provide crm software is 20 which is 40
less than the median number of employees for the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 211 companies (162 more than average solution category) with >10 employees are offering crm software. Top 3 products are developed by companies with a total of 100-500k employees. However, all of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.