Marketing Resource Management Tool
Marketing resource management (MRM) software /tools supports marketing operations management. MRM software also facilitates campaign execution and tracking of marketing assets by planning the workflow of marketing processes. A typical MRM software provides:
- Strategic planning and financial management
- Marketing process management
- Marketing performance management
Compare Marketing Resource Management Tools
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Market Presence Metrics
Searches with brand name
These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, Marketing Resource Management Tool is more concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 94%, 23% more than the average of search queries in this area.
Marketing Resource Management Tool is a less concentrated than average solution category in terms of web traffic. Top 3 companies receive 61% (12% less than average solution category) of the online visitors on marketing resource management tool company websites.
Top Words Describing Marketing Resource Management Tools
This data is collected from customer reviews for all marketing resource management tools companies. The most positive word describing marketing resource management tools is "easy to use" that is used in 18% of the reviews. The most negative one is time consuming with being used in 0% of all marketing resource management tools the reviews.
According to customer reviews, top 3 industries using Marketing Resource Management Tools solutions are Marketing and Advertising, Computer Software and Information Technology and Services. Top 3 industries consitute 69% of all customers. Top 3 industries that use any solution categories are Computer Software, Information Technology and Services and Marketing and Advertising.
Interest in Marketing Resource Management Tools
This category was searched for 10 times on search engines in the last year. This has increased to 40 today. If we compare with other product-based solutions, a typical solution was searched 4849 times in the last year and this increased to 6276 today.