Marketing Resource Management Tool

Marketing resource management (MRM) software /tools supports marketing operations management. MRM software also facilitates campaign execution and tracking of marketing assets by planning the workflow of marketing processes. A typical MRM software provides:

  • Strategic planning and financial management
  • Marketing process management
  • Marketing performance management
Popularity
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Maturity
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Compare Marketing Resource Management Tools
Results: 51

AIMultiple is data driven. Evaluate 51 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the icon to learn how it is calculated based on objective data.

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71.06668540039989
90.01759253586339
100
100
0.17592535863390896
52.1157782649364
top5 , top10
top5 , top10
4star
SharpSpring
4.28
100%
89%
100%
= 2 reviews
= 50 employees
= 100,000 visitors

56.58384225231562
69.14976039118689
29.62963320427091
82.73349633844974
0
44.01792411344436
top5 , top10
5star
Bizible
4.70
100%
0%
100%
= 2 reviews
= 50 employees
= 100,000 visitors

43.79269698368559
53.68540652716055
10.864192764675824
65.74873406336621
0
33.89998744021062
top10
5star
FunnelDash
4.60
100%
0%
54%
= 2 reviews
= 50 employees
= 100,000 visitors

40.67790936862344
49.90704164718706
19.753081653564717
59.90306978262704
0.09277655728952412
31.448777090059817
top10
top10
4star
MarcomCentral
4.10
100%
47%
100%
= 2 reviews
= 50 employees
= 100,000 visitors

39.25212348143522
48.21290904983006
16.04938152450229
58.24749130152313
0.0997785616132618
30.291337913040376
top10
top10
4star
Allocadia
3.88
100%
50%
81%
= 2 reviews
= 50 employees
= 100,000 visitors

37.9634418808746
45.47499305448528
0
56.84374131810659
0
30.45189070726392
4star
Percolate
3.50
100%
0%
0%
= 2 reviews
= 50 employees
= 100,000 visitors

37.68950693988185
45.861883697694914
0
57.32735462211864
0
29.517130182068783
true
5star
Rentman AV Rental Software Free trial available
4.50
100%
0%
0%
= 2 reviews
= 50 employees
= 100,000 visitors

37.14767641605033
45.26100722052261
3.2098741601156897
56.1750247556388
0
29.03434561157806
top10
true
5star
Screendragon Free trial available
5.00
100%
0%
16%
= 2 reviews
= 50 employees
= 100,000 visitors

33.90826118495583
41.99248871018221
35.802473901990844
47.99976595288561
0.12428557674634363
25.82403365972945
top5 , top10
top10
4star
LeanData
4.40
100%
63%
100%
= 2 reviews
= 50 employees
= 100,000 visitors

30.68937601809337
40.861719977201815
0
38.577149971502266
100
20.517032058984928
top5 , top10
4star
Gigya SAP Customer Data Cloud (formerly Gigya)
3.80
100%
100%
0%
= 2 reviews
= 50 employees
= 100,000 visitors

Market Presence Metrics

Popularity

Searches with brand name

These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, Marketing Resource Management Tool is more concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 94%, 23% more than the average of search queries in this area.

Web Traffic

Marketing Resource Management Tool is a less concentrated than average solution category in terms of web traffic. Top 3 companies receive 61% (12% less than average solution category) of the online visitors on marketing resource management tool company websites.

Satisfaction

Marketing Resource Management Tool is highly concentrated than the average in terms of user reviews. Top 3 companies receive 70% (this is 11% for the average solution category) of the reviews in the market. Product satisfaction tends to be higher for more popular marketing resource management tool products. Average rating for top 3 products is 4.5 vs 4.0 for average marketing resource management tool product review.

Maturity

SAP
Brandmuscle
Aprimo
Infor
SharpSpring

Number of Employees

52 employees work for a typical company in this category which is 0 less than the number of employees for a typical company in the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 18 companies (29 less than average solution category) with >10 employees are offering marketing resource management tool. Top 3 products are developed by companies with a total of 101-500 employees. However, 1 of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.

Insights

Top Words Describing Marketing Resource Management Tools

This data is collected from customer reviews for all marketing resource management tools companies. The most positive word describing marketing resource management tools is "easy to use" that is used in 18% of the reviews. The most negative one is time consuming with being used in 0% of all marketing resource management tools the reviews.

easy to use
18%
mobile app
6%
customer service
6%
customizable
5%
project management
2%
Positive

Customer Evaluation

These scores are the average scores collected from customer reviews for all Marketing Resource Management Tools companies. Compared to median scores of all solution categories, Marketing Resource Management Tools comes forward with Ease of Use but falls behind in Value for Money.

Customers by

Industry

According to customer reviews, top 3 industries using Marketing Resource Management Tools solutions are Marketing and Advertising, Computer Software and Information Technology and Services. Top 3 industries consitute 69% of all customers. Top 3 industries that use any solution categories are Computer Software, Information Technology and Services and Marketing and Advertising.

Company Size

According to customer reviews, most common company size is 1-10 employees with a share of 35%. The median share this company size is 20%. The most common company size that uses any solution category is employees.

Vendors by

HQ