Digital Shelf Analytics Software

Last update: December 27, 2024

Digital shelf analytics software helps brands improve their online presence and capture customer attention by analyzing various metrics about their products on e-commerce platforms. +Show More

A digital shelf is the online environment where products are displayed by online retailers or e-commerce platforms. Digital shelf analytics software helps brands improve their online presence and capture customer attention by providing insights about:

  • Reviews, ratings, and other customer feedback,
  • Pricing,
  • Sales,
  • Market share,
  • Search rankings,
  • Product availability,
  • Geographic coverage, and so on.
If you’d like to learn about the ecosystem consisting of Digital Shelf Analytics Software and others, feel free to check AIMultiple E-Commerce.
How relevant, verifiable metrics drive AIMultiple’s rankings

AIMultiple uses relevant & verifiable metrics to evaluate vendors.

Metrics are selected based on typical enterprise procurement processes ensuring that market leaders, fast-growing challengers, feature-complete solutions and cost-effective solutions are ranked highly so they can be shortlisted.
Data regarding these metrics are collected from public sources as outlined in the “What are AIMultiple’s data sources?” section of this page.


There are 2 ways in which vendor metrics are processed to help prioritization:
1- Vendors are grouped within 4 metrics (customer satisfaction, market presence, growth and features) according to their performance in that metric.
2- Vendors that perform high in these metrics are ranked higher in the list.


The data used in each vendor’s ranking can be accessed by expanding the vendor’s row in the below list.
This page includes links to AIMultiple’s sponsors. Sponsored links are included in “Visit Website” buttons and ranked at the top of the list when results are sorted by “Sponsored”. Sponsors have no say over the ranking which is based on market data. Organic ranking can be seen by sorting by “AIMultiple” or other sorting approaches. For more on how AIMultiple works, please see the ethical standards that we follow and how we fund our research.

Products Position Customer satisfaction
Dataweave logo

Dataweave

Leader
Low
Dataweave offers an ecommerce analytics platform for consumer brands and retailers.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
3.95 / 5 based on ~80 reviews
Market presence
Number of case studies
1-5 case studies
Company's social media followers
50-100 followers
Total funding
$250,000-500,000
# of funding rounds
5
Latest funding date
August 23, 2018
Company
Type of company
private
Founding year
2011
Profitero logo

Profitero

Leader
Satisfactory
Profitero is the top company for accelerating commerce. We offer brands a flexible set of solutions that help them grow profitably online. We provide comprehensive insights and support to help eCommerce brands make informed decisions about their digital commerce strategy. Our integrated predictive analytics, activation, and advisory services empower brands to optimize availability, discoverability, and conversion across 950+ retailers in 50+ countries. Many of the world’s leading brand manufacturers depend on Profitero’s granular and highly-accurate data to improve their digital commerce performance, including Beiersdorf, Edgewell, General Mills, Heineken, Kids II, MillerCoors, and L’Oreal. We can help in 3 key ways: Analytics - Our analytics SaaS platform offers comprehensive insights and support to provide brands with actionable recommendations and in-depth analysis to optimize their product performance, pricing, and positioning across the digital shelf. Advisory services: Our advisory services help you take your organization and people to the next level and get expert advice on what to do next - supported by our industry-leading data and analytics. Activation services- Get to tailored media and content results faster with our activation services. Our retail media and content services are guided by our data and intelligence to maximize engagement and conversion across your key retailers and channels. To learn more, visit profitero.com
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.25 / 5 based on ~40 reviews
Market presence
Number of case studies
5-10 case studies
Company's number of employees
400-1k employees
Company's social media followers
20k-30k followers
Total funding
$10-50m
# of funding rounds
6
Latest funding date
April 21, 2020
Last funding amount
$10-50m
Company
Type of company
private
Founding year
2010
ChannelAdvisor logo

ChannelAdvisor

Leader
Low
ChannelAdvisor (NYSE: ECOM) is a leading multichannel commerce platform whose mission is to connect and optimize the world’s commerce. For over two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers across the entire buying cycle, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their e-commerce operations on channels such as Amazon, eBay, Google, Facebook, Lazada, Walmart, Zalando, and hundreds more. For more information, visit www.channeladvisor.com. Why ChannelAdvisor? We're more than just a multichannel commerce platform. As your partner in e-commerce success, we’re here to help you efficiently acquire more customers and increase sales. Since 2001, our leading technology and e-commerce experts have helped our clients — from leading global brands and retailers to mid-sized businesses and entrepreneurs — grow. Results — First and foremost, your success is what drives our team. For over two decades, ChannelAdvisor has helped transform the selling and marketing efforts of thousands of brands and retailers like you Industry Leader — Named the #1 “Channel Management Vendor” to the IR Top 1000 every year since 2013 Expertise — Our long-standing relationships with e-commerce's top marketplaces and digital marketing channels help ensure our clients can leverage the industry’s most up-to-date offerings and best practices Reliability — All platforms are not created equal. Simply put, ChannelAdvisor is built to help you scale. No matter how critical the selling day or how busy the order volume, our enterprise technology provides you the peace of mind of knowing your data is in good hands Since 2001, ChannelAdvisor has been the industry’s most trusted e-commerce solution, helping global brands and retailers solve their marketplaces, digital marketing, direct-to-consumer, first-party retail, drop ship and fulfillment needs — all in a single, centralized platform. Marketplaces Named the #1 channel management provider to the Internet Retailer Top 1000, ChannelAdvisor provides everything you need to connect with more customers and increase sales on Amazon, eBay, Google, Walmart, and 140+ more marketplaces around the world. Digital Marketing Our proprietary technology, combined with our team of e-commerce experts, helps automate and optimize your advertising campaigns and product feeds across search engine marketing (SEM) channels, social media marketing, marketplaces advertising, video advertising, and much more. Shoppable Media Ease the path to purchase by making your content and digital campaigns actionable. Our Shoppable Media solutions help brands improve their customer experience while providing the retail insights needed to grow and strengthen their relationships with preferred retailers. First Party (1P) Solutions Our robust offering automates and scales to support multiple channels, helping you with purchase order management, shipment notifications, invoice maintenance, and product creation (on supported retailers) for your wholesale or drop ship partners. Fulfillment Our integrations and advanced automation allows you to consolidate all of your inventory, order and fulfillment processes into one centralized platform. Brand Analytics ChannelAdvisor Brand Analytics helps multi-channel brands manage online distribution, grow sales and protect brand reputation.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
3.65 / 5 based on ~100 reviews
Market presence
Number of case studies
100-200 case studies
Company's number of employees
300-400 employees
Company's social media followers
40k-50k followers
Total funding
$50-100m
# of funding rounds
5
Latest funding date
September 5, 2008
Last funding amount
$10-50m
Company
Type of company
public
Founding year
2001
Syndigo Content Experience Hub logo

Syndigo Content Experience Hub

Leader
Low
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
3.50 / 5 based on ~50 reviews
Market presence
Number of case studies
20-30 case studies
Company's number of employees
1k-2k employees
Company's social media followers
100k-1m followers
incompetitor logo

incompetitor

Leader
Satisfactory
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.80 / 5 based on ~10 reviews
Market presence
Company's number of employees
100-200 employees
Company's social media followers
50k-100k followers
Total funding
$10-50m
# of funding rounds
4
Latest funding date
July 25, 2019
Last funding amount
$5-10m
Company
Type of company
private
Founding year
2012
Salsify Product Experience Management Platform logo

Salsify Product Experience Management Platform

Challenger
Low
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
0 / 5 based on ~100 reviews
Market presence
Company's number of employees
400-1k employees
Company's social media followers
30k-40k followers
Total funding
$250-500m
# of funding rounds
7
Latest funding date
September 30, 2022
Company
Type of company
private
Founding year
2012
Edge by Ascential logo

Edge by Ascential

Challenger
N/A
Formerly Brand View, Clavis Insight, One Click Retail and PlanetRetail RNG, Edge by Ascential™ delivers some of the industry’s most accurate and actionable sales-driving data, insights and advisory solutions for global brands and retailers looking to win in today’s ecommerce-driven world. Our solutions enable the world’s top brands and retailers to implement strategies that help maximize revenue growth; optimize product listings; increase sales faster than the category and the competition, and drive margin growth with pricing and promotions. Our weekly, daily and real-time data-driven insights (including Amazon Sales and Share measurement, Digital Shelf performance, Price & Promotions monitoring and Retail Insight for intelligence), coupled with a wide range of customized advisory and education services, give our clients a comprehensive and competitive advantage across the entire landscape online and around the globe.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
3.00 / 5 based on 1 review
Market presence
Number of case studies
1-5 case studies
Company's social media followers
3k-4k followers
Market Beyond logo

Market Beyond

Challenger
N/A
Our unique technology employs advanced Machine Learning and AI across billions of online shopping journeys, correcting deficiencies in product assortments, pricing models, website traffic and other conversion factors, thereby ensuring growth by both revenue and market share.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Market presence
Company's number of employees
10-20 employees
Company's social media followers
1k-2k followers
Total funding
$1-5m
# of funding rounds
3
Latest funding date
April 16, 2019
Last funding amount
$1-5m
Company
Type of company
private
Founding year
2016

“-”: AIMultiple team has not yet verified that vendor provides the specified feature. AIMultiple team focuses on feature verification for top 10 vendors.


Sources

AIMultiple uses these data sources for ranking solutions and awarding badges in digital shelf analytics software:


8 vendor web domains
6 funding announcements
21 social media profiles
26 profiles on review platforms
7 search engine queries

digital shelf analytics Leaders

According to the weighted combination of 4 metrics

Dataweave logo
Profitero logo
ChannelAdvisor logo
Syndigo Content Experience Hub logo
incompetitor logo

What are digital shelf analytics
customer satisfaction leaders?

Taking into account the latest metrics outlined below, these are the current digital shelf analytics customer satisfaction leaders:

Dataweave logo
ChannelAdvisor logo
Profitero logo
Syndigo Content Experience Hub logo
incompetitor logo

Which digital shelf analytics solution provides the most customer satisfaction?

AIMultiple uses product and service reviews from multiple review platforms in determining customer satisfaction.

While deciding a product's level of customer satisfaction, AIMultiple takes into account its number of reviews, how reviewers rate it and the recency of reviews.

  • Number of reviews is important because it is easier to get a small number of high ratings than a high number of them.
  • Recency is important as products are always evolving.
  • Reviews older than 5 years are not taken into consideration
  • older than 12 months have reduced impact in average ratings in line with their date of publishing.

What are digital shelf analytics
market leaders?

Taking into account the latest metrics outlined below, these are the current digital shelf analytics market leaders:

Dataweave logo
ChannelAdvisor logo
Profitero logo
Syndigo Content Experience Hub logo
incompetitor logo

Which one has collected the most reviews?

AIMultiple uses multiple datapoints in identifying market leaders:

  • Product line revenue (when available)
  • Number of reviews
  • Number of case studies
  • Number and experience of employees
  • Social media presence and engagement
Out of these, number of reviews information is available for all products and is summarized in the graph:

ChannelAdvisor
Salsify Product Experience Management Platform
Dataweave
Syndigo Content Experience Hub
Profitero

What are the most mature digital shelf analytics software?

Which one has the most employees?

Syndigo logo
Salsify logo
Profitero logo
ChannelAdvisor logo
IntelligenceNODE logo

Which digital shelf analytics companies have the most employees?

429 employees work for a typical company in this solution category which is 406 more than the number of employees for a typical company in the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 6 companies with >10 employees are offering digital shelf analytics software. Top 3 products are developed by companies with a total of 2k employees. The largest company in this domain is Syndigo with more than 1000 employees. Syndigo provides the digital shelf analytics solution: Syndigo Content Experience Hub

Syndigo
Salsify
Profitero
ChannelAdvisor
IntelligenceNODE

Insights

What are the most common words describing digital shelf analytics software?

This data is collected from customer reviews for all digital shelf analytics companies. The most positive word describing digital shelf analytics software is “Easy to use” that is used in 6% of the reviews. The most negative one is “Expensive” with which is used in 3% of all the digital shelf analytics reviews.

What is the average customer size?

According to customer reviews, most common company size for digital shelf analytics customers is 51-1,000 employees. Customers with 51-1,000 employees make up 41% of digital shelf analytics customers. For an average E-Commerce solution, customers with 51-1,000 employees make up 46% of total customers.

Customer Evaluation

These scores are the average scores collected from customer reviews for all digital shelf analytics software. Digital Shelf Analytics Software are most positively evaluated in terms of "Overall" but falls behind in "Value For Money".

Overall
Customer Service
Ease of Use
Likelihood to Recommend
Value For Money

Where are digital shelf analytics vendors' HQs located?

What is the level of interest in digital shelf analytics software?

This category was searched on average for 148 times per month on search engines in 2024. This number has decreased to 0 in 2025. If we compare with other e-commerce solutions, a typical solution was searched 278 times in 2024 and this decreased to 0 in 2025.