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Personalization Engine

Personalization engines allow companies to personalize marketing, sales and other aspects of customer experience to optimize a company's relationship with each customer. If we take a website as an example, the layout, use of colors, messages on the page, promotions and products showcased on the page can be personalized to increase sales.

Since the 90s, it became clear that companies have the necessary capacity and technology to go beyond the traditional segmentation approaches that segmented customers into a few buckets. Today, companies universally aim to serve each customer with a customized approach designed to optimize the company's relationship with the customer.

Personalization pays off. For example, personalized recommendations account for 74% content watched on Netflix according to McKinsey&Company.

Personalization solutions typically leverage machine learning algorithms such as collaborative filtering which relies on the choices of similar individuals. Due to constraints of specific personalization applications such as scarcity of feedback, time sensitivity, managing a dynamic catalogue and a dynamic user base, companies test different approaches in this field including multi-armed bandits and other new approaches

To be effective, personalization solutions need to have access to data on the experiments performed and their results so they can improve based on the available data. To achieve this, personalization solutions integrate with analytics software as well as software that manages interaction with customers.

Personalization is also called individualization, one-to-one (1-1) marketing or segment of one. Personalization engines are also called personalization systems or personalization software

Challengers Specialists Leader s Contenders Market Presence Momentum
Popularity
Satisfaction
Maturity
Pricing

Compare Personalization Engines
Results: 32

AIMultiple is data driven. Evaluate 32 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the imgicon to learn how it is calculated based on objective data.

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29.201945043803438
28.30314638743614
2.154696662062892
30.03600661616844
0.15530894586423136
37.29113295110905
top5 , top10
4star
Acquia Lift
4.11
1
0
2%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Understanding your customer should go beyond their location, clicks, and device.

2
0
0
0
0
20
top10
15gifts
null
0
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

11.374799181347097
9.806230107668148
0.6077345689953952
10.41269238803241
0.002240861594045513
25.49192084445763
top10
4star
Barilliance
4.00
0
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

eCommerce personalization tools for eCommerce including cart abandonment/retargeting emails and personalized product recommendations.

42.26311420712029
43.07073910494054
1.7679561387960174
44.77789323638077
30.882692619291408
34.994490126738
top5 , top10
4star
Oracle Maxymiser
3.98
4
30
1%
= 100 reviews
= 100,000 employees
= 100,000 visitors

From simple A/B to complex multivariate tests, Oracle Maxymiser's intuitive self-serve interface, advanced personalization tools, and robust insights make it easy.

33.61991750555075
33.2188783558037
3.977900369049077
35.21150234345141
0.024304729596955184
37.22926985327422
top10
top10
4star
RichRelevance
3.91
2
0
3%
= 100 reviews
= 100,000 employees
= 100,000 visitors

The RichRelevance personalization technology provides personalized customer experiences seamlessly across web, mobile, in-store analytics and website

82.11512159320054
83.4532516595839
0
88.78005495700415
0
70.07195099575034
top10
4star
Optimizely
4.31
57
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Optimizely is the world's leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences

86.87702933101305
89.1103010243617
10.49723792342792
94.46317434750944
0
66.7775840908752
top5 , top10
top10
4star
Evergage
4.24
89
0
10%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Evergage's real-time personalization and customer data platform (CDP) enables companies to leverage behavioral analytics and machine learning

2.003721023659585
0.006650506248108364
0.22099404572852124
0
0.0006894958750909273
19.97735568036288
top10
4star
OutreachPlus
4.00
0
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

OutreachPlus - Send Personalized Emails at Scale To Generate More Traffic and Sales

1.9965050788553067
0.0024925275884537016
0
0
0.08308425294845673
19.94261804025698
top5 , top10
NEON-dX
null
0
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

2
0
0
0
0
20
top10
Quitsnap
null
0
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

QuitSnap is a set of powerful and easy to implement tools, designed to turn users, who are leaving your website into customers.

2
0
0
0
0
20
top10
mode.ai
null
0
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

1.9980984118873144
0.00013962291470591276
0
0
0.004654097156863759
19.97972751264079
top10
5star
4-Tell
5.00
0
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

50.17609250899271
50.06446213103955
4.861878438447086
53.104492667739855
0.012755673689182154
51.18076591057114
top10
top10
4star
SiteSpect
4.34
6
0
4%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Test your ideas, discover insights, and personalize the entire customer journey.

2.0112917874183003
0.3149688498934694
10.49723792342792
0
0.0017237396877273184
17.27819822514178
top5 , top10
top10
4star
Aiva
4.00
0
0
10%
= 100 reviews
= 100,000 employees
= 100,000 visitors

35.02445512289734
34.29317186994537
0.11049702286426062
36.47227224833202
0.19736819424477792
41.60600439946512
top5 , top10
4star
ZetaHub
4.05
2
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

The ZetaHub platform brings the power of our Marketing, Data and Experience Clouds to life in a single console.

57.25907174125969
57.64661102913744
7.182319691564406
61.09569918002664
0.03947363884895559
53.77121815035992
top10
top10
4star
AB Tasty
4.41
9
0
7%
= 100 reviews
= 100,000 employees
= 100,000 visitors

AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

51.38772851549666
51.47184289600519
0.386740523266874
54.74488738227193
0.0015513657189545865
50.63069909091997
top10
4star
BrightInfo
4.10
8
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

The Algorithm That Is Changing Marketing. Cisco, HubSpot and Hosting.com use BrightInfo to increase their website conversions by up to 320%.

1.9997524297072955
0.023437136253855628
0.773481046533748
0
0.007756828594772932
19.78659007078825
top10
Yusp
null
0
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Yusp is a next generation, real-time personalization engine having all product modules as defined by Gartner for various business models.

26.274673597839676
25.33004017364179
0.939225637588177
26.916419354608408
0.014307039408136742
34.77637441562059
top10
4star
Boxever
4.00
1
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

66.05054684752291
66.72630711055862
0
70.98459689921386
0.02620084325345524
59.968704480201495
top10
4star
Sailthru Experience Center
4.18
21
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Sailthru is the first truly proactive marketing automation platform designed to optimize the digital experience for individual customers and for brand revenue

23.134484748537734
22.034498328577182
0.386740523266874
23.42855787307293
0.0017237396877273184
33.034362528182655
top10
5star
Personyze
4.50
0
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Personyze is an omnichannel website personalization solution with every tool you need to achieve an end-to-end personalized visitor experience

36.09421036543152
35.51480246399117
0
34.590215387224646
100
41.308881478394696
top5 , top10
4star
IBM Watson Real-Time Personalization
4.00
2
100
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Watson Real-Time Personalization helps digital marketers improve customer experience and makes personalization easier by learning through each interaction

34.6658022697457
34.04000670311846
0.05524945467409217
36.20923839036159
0.05550441794481964
40.29796236939087
top5 , top10
4star
IgnitionOne Platform
3.88
2
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

92.2348776600312
94.00242282406155
0.05524945467409217
100
0.02551134737836431
76.32697118375768
top10
4star
Qubit Pro
4.41
100
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Qubit Pro's enterprise-grade data processing and open ecosystem allow personalization to solve some of the biggest marketing and business challenges. Bring together multiple data sources in real-time to create contextual and relevant 1:1 personalizations.

12.30213176901822
11.27692583771295
8.839778807496163
11.714278936536465
0.010342438126363908
21.52898515076564
top10
top10
5star
Quick Facebook Chat App
4.50
0
0
8%
= 100 reviews
= 100,000 employees
= 100,000 visitors

82.50721480382053
83.85621461175174
19.889503731729302
88.57311485196284
0.02671796515977343
70.3662165324397
top5 , top10
top10
4star
Monetate Intelligent Personalization Engine
4.33
55
0
19%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Monetate is the world's most trusted experience optimization and 1-to-1 personalization platform.

70.00435196264775
69.79201924133406
100
71.05411833053408
0.03826702106754647
71.91534645447092
top5 , top10
top10
4star
Dynamic Yield
4.27
20
0
100%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Dynamic Yield's Personalization Anywhere tech helps marketers increase revenue by individualizing each user's interactions across web, mobile and email.

63.46600748246584
63.98151592873469
0.11049702286426062
68.0588627568816
0.09566755266886616
58.826431466046216
top5 , top10
4star
Episerver Digital Experience Cloud
4.09
20
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

An outstanding digital experience that simply works.

1.8618322007452128
0.4810405105579471
16.022100385544494
0
0.012583299720409424
14.288957412430603
top5 , top10
top10
idio
null
0
0
16%
= 100 reviews
= 100,000 employees
= 100,000 visitors

32.20601195773286
32.50984295353729
16.022100385544494
34.07136215641628
0.06998383132172911
29.471532995493032
top5 , top10
top5 , top10
4star
BloomReach
3.94
2
0
16%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Bloomreach offers an open, java CMS and an AI-powered search and merchandising solution designed for businesses to boost conversions

1.884942636572252
0.06520973395883677
2.154696662062892
0
0.0189611365650005
18.262538760092987
top10
4star
NGDATA
4.00
0
0
2%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Our next generation customer data platform captures data across all channels so enterprises have real-time insights to drive superior customer experiences.

1.9534347868212143
0.018283749260493677
0.6077345689953952
0
0.0017237396877273184
19.3697941248677
top10
NectarOM
null
0
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

We make it easy for enterprises to build, operate, and scale their customer's omnichannel personalization capability.

Popularity

Searches with brand name

These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, personalization engine is less concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 57% (13% less than average) of search queries in this area.

Web Traffic

Personalization engine is a less concentrated than average solution category in terms of web traffic. Top 3 companies receive 65% (4% less than average solution category) of the online visitors on personalization engine company websites.

Satisfaction

Personalization engine is less concentrated than average in terms of user reviews. Top 3 companies receive 59% (0% less than average solution category) of the reviews on personalization engine company websites. Product satisfaction tends to be slightly higher for more popular personalization engine products. Average rating for top 3 products is 4.3 vs 4.2 for average personalization engine product review.

Challengers Specialists Leader s Contenders Average Review Score Number of Reviews

Maturity

Number of Employees

Median number of employees that provide personalization engine is 141 which is 97 more than the median number of employees for the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 22 companies (27 less than average solution category) with >10 employees are offering personalization engine. Top 3 products are developed by companies with a total of 101-500 employees. However, 2 of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.

IBM
Oracle
zetaglobal
acquia