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Personalization Engine

Personalization engines allow companies to personalize marketing, sales and other aspects of customer experience to optimize a company's relationship with each customer. If we take a website as an example, the layout, use of colors, messages on the page, promotions and products showcased on the page can be personalized to increase sales.

Since the 90s, it became clear that companies have the necessary capacity and technology to go beyond the traditional segmentation approaches that segmented customers into a few buckets. Today, companies universally aim to serve each customer with a customized approach designed to optimize the company's relationship with the customer.

Personalization pays off. For example, personalized recommendations account for 74% content watched on Netflix according to McKinsey&Company.

Personalization solutions typically leverage machine learning algorithms such as collaborative filtering which relies on the choices of similar individuals. Due to constraints of specific personalization applications such as scarcity of feedback, time sensitivity, managing a dynamic catalogue and a dynamic user base, companies test different approaches in this field including multi-armed bandits and other new approaches

To be effective, personalization solutions need to have access to data on the experiments performed and their results so they can improve based on the available data. To achieve this, personalization solutions integrate with analytics software as well as software that manages interaction with customers.

Personalization is also called individualization, one-to-one (1-1) marketing or segment of one. Personalization engines are also called personalization systems or personalization software

Challengers Specialists Leader s Contenders Market Presence Momentum
Popularity
Satisfaction
Maturity
Pricing

Compare Personalization Engines
Results: 32

AIMultiple is data driven. Evaluate 32 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the imgicon to learn how it is calculated based on objective data.

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29.39149809198762
28.282009992419205
1.450150161498403
30.03600661616844
0.15530894586423136
39.37689098810333
top5 , top10
4star
Acquia Lift
4.11
1
0
1%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Understanding your customer should go beyond their location, clicks, and device.

2.210455729633823
0.015630239049003194
0.5135958876428791
0
0.007412080657227468
21.9638851448972
top10
15gifts
null
0
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

11.402819663499692
9.796155209541498
0.2719046314403852
10.41269238803241
0.002240861594045513
25.86279974912344
top10
4star
Barilliance
4.00
0
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

eCommerce personalization tools for eCommerce including cart abandonment/retargeting emails and personalized product recommendations.

42.324835312239486
43.04670345024947
0.9667676490934152
44.77789323638077
30.882692619291408
35.82802207014968
top5 , top10
4star
Oracle Maxymiser
3.98
4
30
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

From simple A/B to complex multivariate tests, Oracle Maxymiser's intuitive self-serve interface, advanced personalization tools, and robust insights make it easy.

34.14353005973152
33.17929961673606
2.658609066794312
35.21150234345141
0.024304729596955184
42.82160404669062
top10
top10
4star
RichRelevance
3.91
2
0
2%
= 100 reviews
= 100,000 employees
= 100,000 visitors

The RichRelevance personalization technology provides personalized customer experiences seamlessly across web, mobile, in-store analytics and website

85.8947753700688
86.45586829642987
100
88.78005495700415
0.0872212281990023
80.84493903281903
top5 , top10
top5 , top10
4star
Optimizely
4.31
57
0
100%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Optimizely is the world's leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences

88.60938725693933
89.01338232049444
7.250756056058893
94.46317434750944
0.015858405127091326
84.9734316849433
top10
top10
4star
Evergage
4.24
89
0
7%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Evergage's real-time personalization and customer data platform (CDP) enables companies to leverage behavioral analytics and machine learning

2.0674641543435177
0.006365100033693988
0.211480505248042
0
0.0006894958750909273
20.61735564313193
top10
4star
OutreachPlus
4.00
0
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

OutreachPlus - Send Personalized Emails at Scale To Generate More Traffic and Sales

1.9965050788553067
0.0024925275884537016
0
0
0.08308425294845673
19.94261804025698
top5 , top10
NEON-dX
null
0
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

2
0
0
0
0
20
top10
Quitsnap
null
0
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

QuitSnap is a set of powerful and easy to implement tools, designed to turn users, who are leaving your website into customers.

2.019557690801484
0.00005688340969500149
0
0
0.00189611365650005
20.19506495732758
top10
mode.ai
null
0
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

2.0320319587323485
0.035487067544949624
1.1782481543414571
0
0.004654097156863759
20.000935979418937
top10
5star
4-Tell
5.00
0
0
1%
= 100 reviews
= 100,000 employees
= 100,000 visitors

50.1046761720853
49.983862574517815
2.175226554389324
53.104492667739855
0.012755673689182154
51.19199855019262
top10
top10
4star
SiteSpect
4.34
6
0
2%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Test your ideas, discover insights, and personalize the entire customer journey.

2.170627480157951
0.17225716524167625
5.740181768368148
0
0.0017237396877273184
20.15596031440442
top10
top10
4star
Aiva
4.00
0
0
5%
= 100 reviews
= 100,000 employees
= 100,000 visitors

34.99823818559198
34.29348232810248
0.12084562810124697
36.47227224833202
0.19736819424477792
41.34104090299752
top5 , top10
4star
ZetaHub
4.05
2
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

The ZetaHub platform brings the power of our Marketing, Data and Experience Clouds to life in a single console.

57.25756582449405
57.548966201338985
3.927492098282564
61.09569918002664
0.03947363884895559
54.63496243288958
top10
top10
4star
AB Tasty
4.41
9
0
3%
= 100 reviews
= 100,000 employees
= 100,000 visitors

AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

51.40472594405006
51.464772371678855
0.15105637905569885
54.74488738227193
0.0015513657189545865
50.864308095390896
top10
4star
BrightInfo
4.10
8
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

The Algorithm That Is Changing Marketing. Cisco, HubSpot and Hosting.com use BrightInfo to increase their website conversions by up to 320%.

2.002417979798321
0.008389843801054743
0.2719046314403852
0
0.007756828594772932
19.94867120377372
top10
Yusp
null
0
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Yusp is a next generation, real-time personalization engine having all product modules as defined by Gartner for various business models.

26.388623106683426
25.32089664998647
0.6344415157441261
26.916419354608408
0.014307039408136742
35.99816121695599
top10
4star
Boxever
4.00
1
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

66.05054684752291
66.72630711055862
0
70.98459689921386
0.02620084325345524
59.968704480201495
top10
4star
Sailthru Experience Center
4.18
21
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Sailthru is the first truly proactive marketing automation platform designed to optimize the digital experience for individual customers and for brand revenue

23.147986244903752
22.02924052803662
0.211480505248042
23.42855787307293
0.0017237396877273184
33.21669769670795
top10
5star
Personyze
4.50
0
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Personyze is an omnichannel website personalization solution with every tool you need to achieve an end-to-end personalized visitor experience

36.09421036543152
35.51480246399117
0
34.590215387224646
100
41.308881478394696
top5 , top10
4star
IBM Watson Real-Time Personalization
4.00
2
100
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Watson Real-Time Personalization helps digital marketers improve customer experience and makes personalization easier by learning through each interaction

34.66773104883937
34.03925554200687
0.030210750954451887
36.20923839036159
0.05550441794481964
40.32401061033188
top5 , top10
4star
IgnitionOne Platform
3.88
2
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

2.003084524253504
0.003790847853059231
0.12084562810124697
0
0.005515967000727418
19.996727611857505
top10
Automat
null
0
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Connected conversations provide your consumers with guidance and expertise, not possible as part of a traditional self-service buying journey.

92.23131660526316
94.00167166295
0.030210750954451887
100
0.02551134737836431
76.29812108608158
top10
4star
Qubit Pro
4.41
100
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Qubit Pro's enterprise-grade data processing and open ecosystem allow personalization to solve some of the biggest marketing and business challenges. Bring together multiple data sources in real-time to create contextual and relevant 1:1 personalizations.

82.51719710935514
83.58581348295826
10.87613277194662
88.57311485196284
0.02671796515977343
72.89964974692707
top5 , top10
top10
4star
Monetate Intelligent Personalization Engine
4.33
55
0
10%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Monetate is the world's most trusted experience optimization and 1-to-1 personalization platform.

65.43528102084233
67.11830322449246
10.87613277194662
71.05411833053408
0.03826702106754647
50.28808118799105
top5 , top10
top10
4star
Dynamic Yield
4.27
20
0
10%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Dynamic Yield's Personalization Anywhere tech helps marketers increase revenue by individualizing each user's interactions across web, mobile and email.

63.46007688968616
63.98092006436317
0.09063487714679506
68.0588627568816
0.09566755266886616
58.77248831759314
top5 , top10
4star
Episerver Digital Experience Cloud
4.09
20
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

An outstanding digital experience that simply works.

2.25386081836514
0.2632174093041014
8.76133034374964
0
0.012583299720409424
20.16965149991449
top5 , top10
top10
idio
null
0
0
8%
= 100 reviews
= 100,000 employees
= 100,000 visitors

32.996901780529164
32.29201985228344
8.76133034374964
34.07136215641628
0.06998383132172911
39.34083913474072
top5 , top10
top5 , top10
4star
BloomReach
3.94
2
0
8%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Bloomreach offers an open, java CMS and an AI-powered search and merchandising solution designed for businesses to boost conversions

2.026320190732612
0.035916278727193725
1.1782481543414571
0
0.0189611365650005
19.93995539878137
top10
4star
NGDATA
4.00
0
0
1%
= 100 reviews
= 100,000 employees
= 100,000 visitors

Our next generation customer data platform captures data across all channels so enterprises have real-time insights to drive superior customer experiences.

2.0046095193517472
0.008208851133843375
0.2719046314403852
0
0.0017237396877273184
19.97221553331288
top10
NectarOM
null
0
0
0%
= 100 reviews
= 100,000 employees
= 100,000 visitors

We make it easy for enterprises to build, operate, and scale their customer's omnichannel personalization capability.

Popularity

Searches with brand name

These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, personalization engine is less concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 64% (14% less than average) of search queries in this area.

Web Traffic

Personalization engine is a less concentrated than average solution category in terms of web traffic. Top 3 companies receive 72% (6% less than average solution category) of the online visitors on personalization engine company websites.

Satisfaction

Personalization engine is highly concentrated in terms of user reviews. Top 3 companies receive 60% (2% more than average solution category) of the reviews on personalization engine company websites. Product satisfaction tends to be slightly higher for more popular personalization engine products. Average rating for top 3 products is 4.3 vs 4.2 for average personalization engine product review.

Challengers Specialists Leader s Contenders Average Review Score Number of Reviews

Maturity

Number of Employees

Median number of employees that provide personalization engine is 110 which is 50 more than the median number of employees for the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 26 companies (22 less than average solution category) with >10 employees are offering personalization engine. Top 3 products are developed by companies with a total of 501-1,000 employees. However, all of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.

IBM
Oracle
zetaglobal
acquia