47 Recommendation Engine Case Studies by 2025

AIMultiple analyzed 47 recommendation engine case studies for data-driven insights.

They highlight recommendation engine’s

47 use cases in 13 industries
5 business processes in 1 business functions
Implementations in 49 companies in 17 countries
5 benefits
Growth over 6 years
6 vendors which created these case studies

Which industries leverage
recommendation engine?

The most common use case of recommendation engine is Retail which is mentioned in 56% of case studies.

The most common industries using recommendation engine are:

Retail
Media / Publishing
Leisure / Travel
Other

Which processes leverage
recommendation engine?

The top process reported in recommendation engine case studies is Marketing analytics.

Most common business processes using recommendation engine are:

Marketing analytics
Content marketing
Campaign management
Demand generation
Lead nurturing

What are recommendation engine’s use cases?

The most common use case of recommendation engine is personalized marketing which is mentioned in 47% of case studies.

What are recommendation engine’s benefits?

The most common benefit of recommendation engine is improved customer experience which is mentioned in 41% of case studies.

How are recommendation engine case studies growing?

Growth by Vendor

Leading vendors in terms of case study contributions to recommendation engine are:

Dynamic Yield
Adobe
Vue.ai

See all Recommendation Engines

Growth over time

The first case study in our DB was published: 2014
Most recommendation engine case studies have been published: 2015
The highest increase in the number of case studies was reported vs the previous year: 2015
The largest decrease in the number of case studies was reported vs the previous year: 2017

Comprehensive list of recommendation engine case studies

AIMultiple identified 47 case studies in recommendation engine covering 5 benefits and 47 use cases. You can learn more about these case studies in table below:

Company	Company Process	Use Cases	Benefits	Summary
Harvard Business Review	-Marketing analytics	-Personalized Marketing	-Improved customer experience -Increased customer engagement -Increased sales	Harvard Business Review partnered with Adobe to leverage Adobe Experience Cloud, including Adobe Analytics, Adobe Target, and Adobe Campaign, to gain customer intelligence, optimize customer experiences, and improve engagement. By using real-time data and artificial intelligence, HBR was able to understand customer engagement, personalize messaging, and increase circulation. The implementation of Adobe Analytics as the cornerstone of their digital marketing platform allowed HBR to better serve their readers and grow their global brand.
Costa Crociere S.p.A.	-Content marketing	-Personalized Marketing -Travel recommendations	-Improved customer experience -Increased sales	Costa Crociere, an Italian leisure/travel company, used Adobe Experience Manager, Adobe Target, and Adobe Analytics to create personalized web experiences for travelers. By scaling their website across multiple markets and languages, Costa Crociere increased cruise bookings by 10% and web sales by 13%. The company also improved customer experience and engagement, resulting in a 22% increase in Net Promoter Score (NPS).
Jimmy Jazz	-Marketing analytics	-E-commerce Virtual Assistant -Personalized Marketing	-Improved customer experience -Increased sales	Jimmy Jazz partnered with Blue Acorn iCi and utilized Dynamic Yield to improve conversion rates. They implemented personalized product recommendations, site enhancements, and UX and design improvements. The results showed an uplift in conversion rate, average order value, and click-through rate. The collaboration with Blue Acorn iCi and Dynamic Yield helped Jimmy Jazz meet customer expectations and improve sales.
Ocado	-Marketing analytics	-E-commerce Virtual Assistant -Personalized Marketing	-Improved customer experience -Increased sales	Ocado, the world’s largest online grocery, used Dynamic Yield to personalize recommendations and messaging based on user behavior. This resulted in an 8X increase in conversion rate from recommendations and a 20% uplift in high-value orders. By leveraging personalization strategies at different stages of the buyer journey, Ocado was able to boost conversion rates and average order values, leading to happier shoppers and increased revenue.
Chal-Tec	-Campaign management	-E-commerce Virtual Assistant -Personalized Marketing	-Improved customer experience -Increased sales	German eCommerce giant Chal-Tec used Dynamic Yield's Multi-Touch Campaign solution to create a specialized niche-like experience for DJ lovers. By camouflaging the rest of their website, the retailer increased conversion rates by 27.6%.
HelloFresh	-Lead nurturing	-Content recommendations -E-commerce Virtual Assistant -Personalized Marketing	-Improved customer experience -Increased sales -Time saving	HelloFresh, a global market leader in delivering DIY meals, deepened customer engagement and boosted retention with the help of Dynamic Yield's personalization platform. By implementing personalized experiences at every touchpoint, HelloFresh achieved double-digit growth in revenue per customer, increased customer loyalty, and improved conversion rates.
Charles Sturt University	-Demand generation	-	-Improved customer experience -Increased customer engagement -Increased sales	Charles Sturt University implemented Adobe Experience Cloud, including Adobe Advertising Cloud, Adobe Target, and Adobe Analytics, to attract and engage prospective students with personalized digital experiences. They achieved a 346% increase in conversions, a 32% lower cost per acquisition, and a 127% boost in online application completion. The university used Adobe Advertising Cloud for paid search and programmatic advertising campaigns, while Adobe Target and Adobe Analytics were used to personalize landing pages and website experiences.
Pets Place	-Content marketing	-E-commerce Virtual Assistant -Content recommendations -Personalized Marketing	-Improved customer experience -Increased sales -Scalability	Pets Place, the biggest pet food retailer in the Netherlands, implemented Dynamic Yield's personalization platform to develop deep, personal relationships with customers and provide a positive shopping experience. By utilizing personalized product recommendations and category recommendations, Pets Place saw a 15% increase in revenue per user. They also personalized the entire homepage and offered personalized advice to each identified user, resulting in improved customer engagement and increased sales.
Cupid Media	-Campaign management	-Personalized Marketing -Content recommendations -Travel recommendations	-Improved customer experience -Increased customer engagement -Increased sales	Cupid Media, a leisure/travel company based in Australia, used Adobe Experience Cloud, including Adobe Advertising Cloud, Adobe Target, and Adobe Campaign, to attract millions of singles to their niche dating websites. By optimizing their advertising spend and using artificial intelligence, they achieved a 12% decrease in cost per new member while increasing membership by 17%. Cupid Media also standardized their advertising and marketing efforts on one platform, resulting in top partner support.
MediaMarkt	-	-Content recommendations -E-commerce Virtual Assistant -Personalized Marketing	-Improved customer experience -Increased sales -Scalability	MediaMarkt, Europe's largest consumer electronics retailer, achieved a 14% uplift in revenue per user by employing a personalized approach in the Spanish market. By using Dynamic Yield's data management and experience delivery system, MediaMarkt merged offline and online data to better understand and manage the customer experience. They launched over a dozen personalization use cases, resulting in a significant increase in revenue per user and a reduction in total cost of ownership.
APMEX	-	-E-commerce Virtual Assistant -Personalized Marketing	-Improved customer experience -Increased sales	APMEX, the world's largest online retailer of precious metals, used Dynamic Yield's personalization solution to optimize their eCommerce experience. By leveraging customer segmentation and personalized recommendations, APMEX saw a 20% increase in median average order value, a 2X uplift in conversion rate, and a 5-7% uplift in revenue per session.
LUISAVIAROMA	-Marketing analytics	-E-commerce Virtual Assistant -Personalized Marketing	-Improved customer experience -Increased sales	LUISAVIAROMA, an Italian luxury fashion retailer, partnered with Dynamic Yield to optimize the luxury buying experience. By using personalized add-to-cart recommendations, optimizing recommendation strategies on the thank you page, and deploying urgency messaging across cart pages, LUISAVIAROMA achieved a 15% increase in average revenue per user. The company prioritized personalization to meet the demands of luxury buyers and set the standard for personalization in the industry.
Jewelry.com	-	-E-commerce Virtual Assistant -Personalized Marketing	-Improved customer experience -Increased sales	Jewelry.com increased revenue per visitor by 39% from the homepage, 13% from product pages, and 18% from cart pages by using Dynamic Yield's recommendations. They implemented merchandiser expertise and set custom recommendation conditions for specific pages and products. The machine-learning engine automatically selected the most effective strategy for each user, context, or KPI merchandising rules.
DER Touristik	-Marketing analytics	-	-Improved customer experience -Increased sales -Scalability	DER Touristik, a German travel company, used Adobe Experience Cloud, including Adobe Analytics and Adobe Target, to shift towards cross-channel engagement and deliver personalized customer journeys. They achieved a 270% higher conversion rate with recommendations and a 20% improvement in website stickiness through AB testing. The company empowered marketers to leverage data and saw increased revenue through personalization and recommendations.
Kopari Beauty	-	-E-commerce Virtual Assistant -Personalized Marketing	-Improved customer experience -Increased sales	Kopari Beauty, a coconut oil-based beauty company, used Dynamic Yield to personalize experiences for new customers, resulting in a 60% increase in Average Revenue per User. They implemented various personalization techniques, such as welcoming visitors based on how they heard of Kopari, employing different product recommendation strategies, using dynamic free shipping thresholds, and optimizing site content for mobile. With Dynamic Yield, Kopari Beauty successfully scaled their business and increased average spend per visitor.
Scandinavian Airlines	-Campaign management	-	-Improved customer experience -Increased sales -Time saving	Scandinavian Airlines used Adobe Experience Cloud, including Adobe Experience Manager, Adobe Campaign, and Adobe Target solutions, to redefine the travel experience and offer personalized experiences to their customers. This resulted in more loyal frequent flyers, higher revenue per passenger, increased customer lifetime value, and improved effectiveness of marketing campaigns.
National Australia Bank	-Content marketing	-Content recommendations -Personalized Marketing -Travel recommendations	-Improved customer experience -Increased sales -Time saving	National Australia Bank, a financial institution based in Australia, used Adobe Experience Manager, Adobe Analytics, and Adobe Target solutions to improve sales and customer experiences. They transformed their digital strategy to continuously make changes in an agile environment, resulting in improved mobile experiences, optimized page designs, and increased conversion rates.
Sephora Digital SEA	-Marketing analytics	-E-commerce Virtual Assistant -Personalized Marketing	-Improved customer experience -Increased sales	Sephora SEA implemented Dynamic Yield to personalize product recommendations, optimize digital channels, and create a cohesive customer experience. Within six months, they achieved a 6x ROI and implemented 82 live experiences through the platform.
Lamoda	-Marketing analytics	-E-commerce Virtual Assistant -Personalized Marketing	-Improved customer experience -Increased sales	Lamoda, the leading online fashion retailer in Russia, implemented website personalization at scale and achieved a $15 million increase in gross profit. They used Dynamic Yield's solution to create over 160 unique visitor segments and target each with personalized offers and messages based on purchase behavior. This resulted in an 8% increase in revenue per session and a 35x return on investment.
Mackage	-Marketing analytics	-E-commerce Virtual Assistant -Personalized Marketing	-Improved customer experience -Increased sales	Mackage, a Canadian down retailer, implemented Dynamic Yield to personalize their homepage and serve customized recommendations based on weather and user attributes. This resulted in a 9X ROI and increased revenue. Personalization helped Mackage build emotional connections with consumers, enhancing their e-commerce success.
Deloitte	-Content marketing	-Content recommendations -Personalized Marketing	-Improved customer experience -Increased customer engagement	Deloitte used Adobe Target solution to deliver richer, responsive online experiences to users worldwide. The implementation resulted in faster updates, global engagement, standardized brand footprint, and unparalleled insights into customer online activities.
everjobs	-Demand generation	-Content recommendations -Personalized Marketing	-Improved customer experience -Increased customer engagement -Increased sales	everjobs, a career portal in Sri Lanka, used Dynamic Yield's solution to personalize the onsite experience for job seekers. They implemented personalized homepage notifications, overlays, and exit intent notifications with job recommendations. As a result, everjobs saw a 35% increase in job applications and an 8% increase in sign-ups within two months. The company achieved these results independently after one training session with Dynamic Yield.
Computer Sciences Corporation (CSC)	-	-Content recommendations -Personalized Marketing	-Improved customer experience -Increased customer engagement	Computer Sciences Corporation (CSC) doubled their monthly marketing leads by optimizing and targeting content for clients using Adobe Marketing Cloud solutions. They implemented Adobe Analytics, Adobe Target, and Adobe Social to personalize digital experiences and improve engagement across social media. CSC also used Demandbase to integrate Adobe insights and generate more personalized experiences. The company saw positive results and increased their marketing leads by more than double.
Royal Bank of Scotland	-Marketing analytics	-Personalized Marketing -Content recommendations	-Improved customer experience -Increased customer engagement -Increased sales	Royal Bank of Scotland (RBS) transformed customer experiences by using Adobe Marketing Cloud solutions. They focused on earning customer trust through personalized marketing and improved customer experience. RBS achieved a 20% increase in loan application completion from mobile channels, accelerated time to market for new experiences, improved communications across business units, and reduced content management footprint. The case study was created in 2015.
Ferguson	-	-Personalized Marketing -E-commerce Virtual Assistant	-Improved customer experience -Increased sales	Ferguson, a leading distributor of plumbing supplies and equipment, used Adobe Analytics and Adobe Target to optimize their website and achieve significant results. They increased revenues by 381% annually, resulting in an estimated $6.6 million in incremental revenue per year. By implementing data-driven marketing strategies and involving cross-functional teams, Ferguson was able to make website testing and optimization a fun and successful part of their culture.
Senshukai Co., Ltd.	-Marketing analytics	-E-commerce Virtual Assistant -Personalized Marketing	-Improved customer experience -Increased sales	Senshukai Co., Ltd., a retail company based in Japan, used Adobe Marketing Cloud's Adobe Analytics and Adobe Target solutions to improve their online shop and provide customers with better recommendations. By testing websites, optimizing designs, and targeting customers with relevant banner ads, Senshukai was able to improve sales and accurately attribute sales to featured articles. The company also provided hundreds of employees with access to data analytics through the easy-to-use Adobe Analytics dashboard.
Hallmark Channel	-	-Content recommendations -Personalized Marketing -Video classification	-Improved customer experience -Increased customer engagement -Increased sales	The Hallmark Channel used Dynamic Yield's personalization and machine-learning optimization to increase video engagement and maximize pre-roll ad revenue. By customizing the video experience for each user and cross-promoting content, Hallmark substantially increased video views and tune-ins across devices.
T-Mobile	-	-Personalized Marketing -E-commerce Virtual Assistant -Content recommendations	-Improved customer experience -Increased sales -Scalability	T-Mobile, a major wireless provider, used Adobe Marketing Cloud solutions including Adobe Analytics, Adobe Target, and Adobe Experience Manager to enhance customer experiences and drive conversion. They achieved a 16% boost in click-through rates for phones and a 56% increase in average order values. T-Mobile also ranked first for Wireless Customer Care Performance among full-service mobile carriers. The company transformed its internal culture to become more data-driven and saw success in optimizing customer experiences and improving visibility for optimization programs.
Manipal Global Education Services Pvt. Ltd.	-	-Content recommendations -Personalized Marketing	-Improved customer experience -Increased customer engagement -Increased sales	Manipal Global Education Services used Adobe Marketing Cloud solutions to enhance visitor experiences, improve content relevance, and personalize content based on visitor profiles. As a result, they increased online applications by 40%, reduced student acquisition costs, achieved consistent branding across all institute websites, and boosted mobile traffic by 25% and the mobile visitor community by 40%.
ibex	-Marketing analytics	-E-commerce Virtual Assistant -Personalized Marketing	-Improved customer experience -Increased sales	ibex, a leading retailer of wool-based goods, implemented Dynamic Yield's solution for easy personalization of their website. With Dynamic Yield, ibex was able to independently deliver unique experiences to their customers without burdening their IT department. The platform was deployed quickly, allowing ibex to personalize the homepage experience for thousands of daily visitors within weeks. This resulted in improved customer experience and increased sales for the company.

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