Data Annotation Service

Researcher
Reviewed by Cem Dilmegani
|
Last update: December 27, 2024

Data labeling, also known as  data labelling, data tagging  or data classification is used to create large volumes of annotated data like pictures or images that can be used to train machines and make them functional for AI-based models. +Show More

Data labeling is used to create large volumes of annotated data like pictures or images that can be used to train machines and make them functional for AI-based models. Systems need to understand what is shown on a photograph, said in a voice recording, or written in a text, among many other things. By labeling all this data, machines can improve their learning and AI keeps evolving. It concerns speech recognition on our smartphones, autonomous driving, parking systems and many other technologies.

If you’d like to learn about the ecosystem consisting of Data Annotation Service and others, feel free to check AIMultiple Data.
How relevant, verifiable metrics drive AIMultiple’s rankings

AIMultiple uses relevant & verifiable metrics to evaluate vendors.

Metrics are selected based on typical enterprise procurement processes ensuring that market leaders, fast-growing challengers, feature-complete solutions and cost-effective solutions are ranked highly so they can be shortlisted.
Data regarding these metrics are collected from public sources as outlined in the “What are AIMultiple’s data sources?” section of this page.


There are 2 ways in which vendor metrics are processed to help prioritization:
1- Vendors are grouped within 4 metrics (customer satisfaction, market presence, growth and features) according to their performance in that metric.
2- Vendors that perform high in these metrics are ranked higher in the list.


The data used in each vendor’s ranking can be accessed by expanding the vendor’s row in the below list.
This page includes links to AIMultiple’s sponsors. Sponsored links are included in “Visit Website” buttons and ranked at the top of the list when results are sorted by “Sponsored”. Sponsors have no say over the ranking which is based on market data. Organic ranking can be seen by sorting by “AIMultiple” or other sorting approaches. For more on how AIMultiple works, please see the ethical standards that we follow and how we fund our research.

Products Position ISO 27001 Certification
Clickworker logo

Clickworker

Challenger
Over 4.5 million Clickworkers can collect data, annotate data, analyze sentiments, participate in surveys and offer SEO content writing services. Data collection: Your algorithms need human interaction if you want them to provide human-like results. We are ready to help you get more out of your algorithms by generating, labeling and validating unique AI datasets, specifically tailored to your needs as well as provide you with a solution for analyzing your AI’s output results in no time. SEO content services: Our international pool of qualified Clickworkers develops search optimized texts (unique content for SEO) in a variety of languages to help your key customers find you online and to ensure you rank high above the competition. Sentiment analysis: It is not an easy task trying to figure out the emotions your customers feel when getting in contact with your brand, products or services. Our sentiment analysis service helps you to better understand customers’ sentiments related to your business. Together with our large crowd of Clickworkers, we analyze your material for you. No matter if you want us to go through texts, videos, or audio files, all files are carefully examined, evaluated and categorized according to the criteria specified by you. Data annotation: Take advantage of our audio, image, text and video annotation services to promptly obtain large quantities of high-quality training data for use with your computer vision, NLP and speech models. Our Clickworkers ensure highly individualized implementation of your annotation projects.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.10 / 5 based on ~20 reviews
Market presence
Company's number of employees
1k-2k employees
Company's social media followers
10k-20k followers
Features
ISO 27001 Certification
SuperAnnotate logo

SuperAnnotate

Leader
The fastest annotation platform and services for training AI. A complete set of solutions for image and video annotation and an annotation service with integrated tooling, on-demand narrow expertise in various fields, and a custom neural network, automation, and training models powered by AI.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.90 / 5 based on ~100 reviews
Market presence
Number of case studies
5-10 case studies
Company's number of employees
200-300 employees
Company's social media followers
10k-20k followers
Total funding
$10-50m
# of funding rounds
5
Latest funding date
December 28, 2023
Last funding amount
$5-10m
Features
ISO 27001 Certification
Company
Type of company
private
Founding year
2019
Kili Technology logo

Kili Technology

Leader
-
Labeling Platform for High-Quality Training Data: One tool to label, find and fix issues, simplify DataOps, and dramatically accelerate the build of reliable AI. At Kili Technology, we believe the foundation of better AI is excellent data. Kili Technology's complete training data platform empowers all businesses to transform unstructured data into high quality data to train their AI and deliver successful AI projects. By using Kili Technology to build training datasets, teams will improve their productivity, accelerate go-to-production cycles of their AI projects and deliver quality AI.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.70 / 5 based on ~50 reviews
Market presence
Company's number of employees
50-100 employees
Company's social media followers
5k-10k followers
Total funding
$10-50m
# of funding rounds
2
Latest funding date
July 27, 2021
Last funding amount
$10-50m
Company
Type of company
private
Founding year
2018
Appen logo

Appen

Leader
Appen combines the best of human and machine intelligence to provide high-quality annotated training data
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.43 / 5 based on ~60 reviews
Market presence
Number of case studies
20-30 case studies
Company's number of employees
10k-20k employees
Company's social media followers
1m-2m followers
Features
ISO 27001 Certification
Company
Type of company
public
Founding year
2011
Amazon Mechanical Turk logo

Amazon Mechanical Turk

Leader
-
Amazon Mechanical Turk (MTurk) serves as a crowdsourcing hub, enabling individuals and businesses to delegate tasks to a worldwide virtual workforce, facilitating data collection, annotation, and various services through its network of ~500,000 workers.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.10 / 5 based on ~30 reviews
Market presence
Company's number of employees
100k-1m employees
Company's social media followers
10m-20m followers
Company
Type of company
private
Founding year
1996
Labellerr logo

Labellerr

Leader
Labellerr is an ai-powered and retail-focused data annotation platform. It assists you in building reliable and smart datasets to power your robots with precision and smartness. Labellerr's machine-learning platform performs 2D & 3D Cuboid Annotations, bounding boxes annotation for Robotics at a much faster pace with accuracy. With their platform, smart drones can be powered with accurate data annotation to identify codes of goods, QR codes, etc. Labellerr, enabling AI in Retail provides high-quality machine learning-assisted data annotations with unbeatable service. Take a free trial to experience the magic of the smartest Data Labeling Platform for Retail.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.70 / 5 based on ~40 reviews
Market presence
Company's number of employees
10-20 employees
Company's social media followers
3k-4k followers
Features
ISO 27001 Certification
Labelbox logo

Labelbox

Challenger
-
Labelbox’s training data platform is engineered to help you improve your training data iteration loop. It is designed around three core pillars: the ability to Annotate data, Diagnose model performance, and Prioritize based on your results. With Labelbox, you can: - Decrease annotation costs by 50-80% by leveraging the latest in labeling automation, model-error analysis and active learning - Iterate 3x faster on your AI data to build more performant models - Collaborate more efficiently between data scientists, labelers and domain experts
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.70 / 5 based on ~30 reviews
Market presence
Number of case studies
20-30 case studies
Company's number of employees
100-200 employees
Company's social media followers
20k-30k followers
Total funding
$100-250m
# of funding rounds
6
Latest funding date
January 6, 2022
Last funding amount
$100-250m
Company
Type of company
private
Founding year
2018
Ango Service | Ango Hub | Ango Hub Marketplace for Medical logo

Ango Service | Ango Hub | Ango Hub Marketplace for Medical

Challenger
-
Ango Service provides quality first medical labeling service for MRI, CT, Cellular, Dermo, Ultrasound, X-Ray data. Ango Hub is the annotation platform for medical experts. Ango Marketplace includes a wide variety of third-party AI assisted models and pathology-specific annotation tools.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.90 / 5 based on ~10 reviews
Market presence
Company's number of employees
5k-10k employees
Company's social media followers
50k-100k followers
Total funding
$10-50m
# of funding rounds
4
Latest funding date
November 1, 2021
Last funding amount
$10-50m
Company
Type of company
private
Founding year
2012
Label Your Data logo

Label Your Data

Challenger
-
Label Your Data provides high-quality, secure, and flexible data annotation services. Today, we provide professional data annotation services for any industry, including Retail & E-commerce, Security, Fintech, Health Care, Real Estate, Autonomous Vehicles, Insurance, and Robotics. Our teams and facilities have passed both PCI DSS and ISO certification to ensure the security of client’s datasets. We are compliant with the industry security standards including GDPR, CCPA, and HIPAA. Core services: 1) Computer Vision annotation (Sensor Fusion, Video Annotation & Object Tracking, Semantic Segmentation, 2D Boxes, 3D Cuboids, Polygons & Object Segmentation) 2) NLP annotation (Text Classification, NER, Intent & Sentiment Analysis, OCR, Comparison, Audio-to-Text Transcription) 3) Data classification & categorization 4) Data entry 5) Data collection 6) Model validation 7) KYC About Label Your Data: — Founded in 2019 — 300+ specialists — 42 languages — PCI/DSS 3.2.1 certification renewed annually — ISO/IEC 27001:2013 annual certification — GDPR, CCPA, and HIPAA compliant
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.90 / 5 based on ~10 reviews
Cogito Tech logo

Cogito Tech

Niche Player
-
Cogito shoulders AI enterprises and their business initiatives by deploying a proficient workforce for a wide variety of Training Data Services such as Data Annotation, Labeling, Data Refinement & Enrichment. With 10+ years of experience & 500+ projects of capturing and enriching a wide variety of data types including speech, text, image and video, we have continuously been a reliable partner for leading Fortune500 Companies, AI Start-Ups, Government, Academia & Research Institutions.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.70 / 5 based on ~10 reviews
Market presence
Company's number of employees
400-1k employees
Company's social media followers
5k-10k followers
Company
Type of company
private
Founding year
2011

“-”: AIMultiple team has not yet verified that vendor provides the specified feature. AIMultiple team focuses on feature verification for top 10 vendors.


Sources

AIMultiple uses these data sources for ranking solutions and awarding badges in data annotation services:


29 vendor web domains
22 funding announcements
64 social media profiles
43 profiles on review platforms
36 search engine queries

Data Annotation Leaders

According to the weighted combination of 4 metrics

SuperAnnotate logo
Kili Technology logo
Appen logo
Amazon Mechanical Turk logo
Labellerr logo

What are data annotation
customer satisfaction leaders?

Taking into account the latest metrics outlined below, these are the current data annotation customer satisfaction leaders:

SuperAnnotate logo
Kili Technology logo
Appen logo
Labellerr logo
Labelbox logo

Which data annotation solution provides the most customer satisfaction?

AIMultiple uses product and service reviews from multiple review platforms in determining customer satisfaction.

While deciding a product's level of customer satisfaction, AIMultiple takes into account its number of reviews, how reviewers rate it and the recency of reviews.

  • Number of reviews is important because it is easier to get a small number of high ratings than a high number of them.
  • Recency is important as products are always evolving.
  • Reviews older than 5 years are not taken into consideration
  • older than 12 months have reduced impact in average ratings in line with their date of publishing.

What are data annotation
market leaders?

Taking into account the latest metrics outlined below, these are the current data annotation market leaders:

SuperAnnotate logo
Kili Technology logo
Appen logo
Amazon Mechanical Turk logo
Labellerr logo

Which one has collected the most reviews?

AIMultiple uses multiple datapoints in identifying market leaders:

  • Product line revenue (when available)
  • Number of reviews
  • Number of case studies
  • Number and experience of employees
  • Social media presence and engagement
Out of these, number of reviews information is available for all products and is summarized in the graph:

SuperAnnotate
Appen
Kili Technology
Labellerr
Amazon Mechanical Turk

What are data annotation feature leaders?

Taking into account the latest metrics outlined below, these are the current rpa software feature leaders.

Appen logo
Clickworker logo
LXT logo
SuperAnnotate logo
Summa Linguae Technologies logo

Which one offers the most features?

Appen, Clickworker, LXT offer the most feature complete products.

See how features are counted.

Appen
1 feature
Clickworker
1 feature
LXT
1 feature
SuperAnnotate
1 feature
Summa Linguae Technologies
1 feature

What are the most mature data annotation services?

Which one has the most employees?

AWS logo
Appen logo
iMerit logo
CloudFactory logo
Playment logo

Which data annotation companies have the most employees?

179 employees work for a typical company in this solution category which is 156 more than the number of employees for a typical company in the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 21 companies with >10 employees are offering data annotation services. Top 3 products are developed by companies with a total of 100k employees. The largest company in this domain is AWS with more than 100,000 employees. AWS provides the data annotation solution: Amazon Mechanical Turk

AWS
Appen
iMerit
CloudFactory
Playment

Insights

What are the most common words describing data annotation services?

This data is collected from customer reviews for all data annotation companies. The most positive word describing data annotation services is “Easy to use” that is used in 5% of the reviews. The most negative one is “Difficult” with which is used in 2% of all the data annotation reviews.

What is the average customer size?

According to customer reviews, most common company size for data annotation customers is 1-50 Employees. Customers with 1-50 Employees make up 64% of data annotation customers. For an average Data solution, customers with 1-50 Employees make up 30% of total customers.

Customer Evaluation

These scores are the average scores collected from customer reviews for all data annotation services. Data Annotation Services are most positively evaluated in terms of "Likelihood to Recommend" but falls behind in "Customer Service".

Overall
Customer Service
Ease of Use
Likelihood to Recommend
Value For Money

Where are data annotation vendors' HQs located?

What is the level of interest in data annotation services?

This category was searched on average for 748 times per month on search engines in 2024. This number has decreased to 0 in 2025. If we compare with other data solutions, a typical solution was searched 725 times in 2024 and this decreased to 0 in 2025.

Learn more about Data Annotation Services

As mentioned before, data labeling tasks are accomplished by humans manually. Unsupervised learning or semi supervised learning are machine learning approaches that do not rely on labeled data. However, they are not the best performing solutions for most current machine learning applications. For more, feel free to read our more detailed explanation.

There are 4 common resources for data labelling. Companies can rely on a combination of these resources for their data labeling needs.

  • Full/Part-Time Employees
  • Managed Workers
  • Contractors
  • Crowdsourcing

Feel free to explore the pros and cons of each approach

Data labeling service companies provide data annotation services for machine learning. They achieve this by using pre-trained machine learning models and human-powered skills to label (i.e. annotate) an image, text, video or audio.

Data labeling is used in machine learning model training.

To enable machine learning, data labeling tasks are completed by humans who manually label and classify objects. There are different types of labeling. Below are the most common ones for videos and images:

  • Semantic segmentation is the process of labeling each pixel in an image to a class. Autonomous vehicles, robot vision and medical applications are common areas for semantic segmentation.
  • Polygon Annotation detects irregular shapes and uneven shaped objects by creating shapes and outlines with an arbitrary number of sides on image data. Annotators draw lines by placing dots around the outer edge of the object they want to classify.
  • Bounding Box: Annotators are given an image and are tasked with drawing a box around objects for in-depth recognition of objects in the image data. The most common usage of bounding box annotation type is autonomous vehicles. Entities such as vehicles, pedestrians, traffic lights are identified by bounding boxes so that vehicles can distinguish these entities. Image tagging for e-commerce, retail and damage detection for insurance companies are other application areas for the bounding box method.
  • 3D Cuboids: Cuboids are similar to bounding boxes with one difference. An annotator illustrates the length and width of the object as in the bounding box method. However, 3D Cuboid method adds one more dimension, which is the depth of the object.
  • Lines and Splines: Annotators draw lines along the boundaries such as lane separators on the road. It is also used to train warehouse robots so that robots can accurately place boxes in a row.
  • Landmark Annotation : Annotator labels key points at specified locations. It is generally used for facial recognition applications and counting applications. It helps to understand the movement trajectory of each point motion in the targeted object.

Technologies such as Internet of Things (IoT), robotics and predictive analytics all rely on Machine Learning (ML) and Artificial Intelligence (AI). Modern machine learning approaches rely on labeled/annotated data and data annotation companies create labeled data.

Raising interest on autonomous vehicles is another reason why data annotation services are growing in importance. The annotated data allow autonomous vehicle computer models to recognize objects.

Feel free to read more here

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