Thomsons Online Benefits, a global benefits management and employee engagement software company, faced challenges with territory management and account overlap. They implemented Traction Hierarchies to automate territory assignment, identify account overlap, and reduce sales rep conflict. The solution provided accurate information on individual companies, allowing Thomsons to quickly identify account overlap and streamline territory assignment. This resulted in improved sales operations and reduced territory assignment time.
Traction Complete
The University of Notre Dame used Traction Complete to improve data quality as they migrated to Salesforce. The solution helped clean up their data, understand and build on existing relationships, and prospect into other levels of the family tree. Notre Dame also used Traction Complete to monitor alumni relations and track companies hiring students. The Corporate Relations team was able to make warm calls and connect directly with alumni for introductions.
Windstream Enterprise
Windstream Enterprise used Traction Complete's solution to simplify their complex legacy data challenges, reduce duplicate records, and better organize their territory management. The solution helped increase revenue by uncovering new cross-sell and up-sell opportunities, while providing a unified view of the customer. With the implementation of Complete Hierarchies, Windstream was able to minimize manual efforts, maximize sales opportunities, and drive revenue growth.
Veracode
Veracode, a global leader in application security, faced challenges in understanding account relationships within their sales teams. By leveraging Traction Hierarchies with Dun & Bradstreet data, Veracode was able to automate the building and maintenance of account hierarchies, reducing time spent on account ownership and information lookup. This solution eliminated conflicts among sales reps and provided deeper insights into key accounts, leading to increased understanding and synergy within the sales team.
Kokemuksia.fi
Kokemuksia.fi, a Finnish company in the market research and public opinion polling industry, used Vainu.io for sales prospecting and lead generation. With the help of Vainu, they closed 400 new clients in the first year, achieving a positive ROI within the first month. The sales team now has 100 new prospects each week, making their job easier and more efficient.
aTalent
aTalent, a recruiting agency owned by the alumni and student organizations of Aalto University, used Vainu.io to generate 7 times more leads and conduct 32% more meetings than the previous year. With Vainu's help, aTalent was able to scale its sales team and find high-quality prospects efficiently. The integration of Vainu with Pipedrive CRM made prospecting more systematic and saved a significant amount of time for the sales team.
RecRight
RecRight, a Finnish SaaS company, implemented Vainu to identify prospects for their video recruiting software. With Vainu's help, they decreased time spent on prospecting by 67% and increased the number of conducted meetings by 27%. They were able to target accounts that were open-minded and willing to use videos in their recruiting processes, resulting in revenue growth.
R/GA Ventures
R/GA Ventures uses Affinity to gain a deeper understanding of its network and effectively source new relationships. Affinity's People Dashboard provides complete visibility into the network, allowing the team to track deals and ensure diversification for continued growth. The privacy safeguards of Affinity also protect sensitive discussions. R/GA Ventures leverages its strong corporate partnerships and knowledge to help startups build their brands and succeed in crowded markets.
Advanced Business Equipment
Advanced Business Equipment increased sales by 10% in three months by switching from Goldmine to SugarCRM. SugarCRM improved business processes, email marketing, and cross-sell opportunities. Sales teams were able to easily share customer data and successfully cross-sell products to existing customers. The implementation and migration from Goldmine to Sugar took only a few days.
Sorenson Capital
Sorenson Capital uses Affinity to manage relationships, improve coordination, and strengthen connections with potential targets and portfolio companies. Affinity's auto-populating capabilities and intuitive platform have transformed their workflow, saving time and providing valuable data insights.
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Time saving
These case studies demonstrate Time saving.
Vendor
Company
Summary
Dridco
Dridco, a technology company based in Argentina, experienced rapid growth in its B2B internet properties. To manage this growth, Dridco implemented SugarCRM with the help of Sugar partner GrowIT. By centralizing information and providing visibility into sales activities, SugarCRM supported Dridco's expansion across multiple countries. The implementation resulted in improved data collection and increased visibility, enabling Dridco to effectively manage its growth.
New Politics
New Politics, a social and civic organization based in the United States, used Affinity Relationship Intelligence solution to build a robust community. Affinity helped them track and understand their growing network, identify potential candidates, donors, and campaign supporters, and improve staff building and fundraising efforts. The specific year of the case study creation is unknown.
IEG Investment Banking Group
IEG Investment Banking Group, a global investment banking boutique, faced challenges in understanding its relationships with key partners. By adopting Affinity Relationship Intelligence solution, IEG was able to showcase the depth of their network and establish trust with clients. The solution provided a clear view of potential buyers and tracked relationship scores, giving IEG a sustainable competitive advantage.
Corporate Advisory Solutions
Corporate Advisory Solutions, a boutique investment and merchant banking firm, implemented Affinity Relationship Intelligence solution to improve their CRM and automate data entry. The solution helped them consolidate relationship information, eliminate technical training time, and save on manual data entry costs. With Affinity, they were able to double their network contacts and transform their marketing and sales approach into a digital-first solution.
Marathon Sports
Marathon Sports, a sports retailer in Ecuador, implemented SugarCRM to improve customer loyalty and marketing efforts. By leveraging customer data and implementing personalized marketing campaigns, Marathon Sports saw a 225% increase in customer purchases during monthly promotions and increased customer retention from 47% to 57%. The company also used SugarCRM to track sales and inventory during their annual Marathon Day event, resulting in a 60% increase in sales. Overall, SugarCRM helped Marathon Sports transform their business and stay ahead of the competition.
MIAG
MIAG, a subsidiary of METRO AG, implemented SugarCRM to manage its supply chain financing solutions. With SugarCRM, MIAG improved its sales process, email marketing, pricing approval, and customer issue resolution. The system allowed for better tracking, visibility, and follow-up across MIAG's sales activities, resulting in a more focused sales process and improved client services. MIAG also customized SugarCRM to create tier-specific email campaigns and streamline opportunity management. The company plans to further integrate SugarCRM with other departments and partner banks.
ihub Media Group
ihub Media Group, Asia's leader in Internet Marketing, improved sales efficiency and visibility with Sugar Professional. The implementation of SugarCRM resulted in increased sales productivity, high-level reports driving revenue results, and automation of purchase order management. The flexible framework of Sugar Professional allowed for easy customization to meet ihub's unique business needs.
