Clickstream Data

Last update: December 27, 2024

Clickstream data includes information about users' interaction with a business website. +Show More

Clickstream data includes information about users' interaction with a business website including:

  • Type of device used to access website
  • Sequence of hyperlinks visitors follow on a given website
  • How long users stayed on a webpage
  • If users returned to the original search page or found their answer on the visited webpage.

This data is collected via tracker tools like Google analytics, Heap, Amplitude, etc. and is used to analyze consumer behavior and global trends in order to optimize content, ads, accessibility, and device compatibility.

If you’d like to learn about the ecosystem consisting of Clickstream Data and others, feel free to check AIMultiple Web Data.
How relevant, verifiable metrics drive AIMultiple’s rankings

AIMultiple uses relevant & verifiable metrics to evaluate vendors.

Metrics are selected based on typical enterprise procurement processes ensuring that market leaders, fast-growing challengers, feature-complete solutions and cost-effective solutions are ranked highly so they can be shortlisted.
Data regarding these metrics are collected from public sources as outlined in the “What are AIMultiple’s data sources?” section of this page.


There are 2 ways in which vendor metrics are processed to help prioritization:
1- Vendors are grouped within 4 metrics (customer satisfaction, market presence, growth and features) according to their performance in that metric.
2- Vendors that perform high in these metrics are ranked higher in the list.


The data used in each vendor’s ranking can be accessed by expanding the vendor’s row in the below list.
This page includes links to AIMultiple’s sponsors. Sponsored links are included in “Visit Website” buttons and ranked at the top of the list when results are sorted by “Sponsored”. Sponsors have no say over the ranking which is based on market data. Organic ranking can be seen by sorting by “AIMultiple” or other sorting approaches. For more on how AIMultiple works, please see the ethical standards that we follow and how we fund our research.

Products Position Customer satisfaction
Lifesight Web Data logo

Lifesight Web Data

Leader
N/A
Lifesight Web Data | Global web browsing & activity data feed (4.2 Billion records)
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
3.80 / 5 based on 2 reviews
Market presence
Company's number of employees
100-200 employees
Company's social media followers
30k-40k followers
Total funding
$1-5m
# of funding rounds
1
Latest funding date
May 25, 2018
Last funding amount
$1-5m
Company
Type of company
private
Founding year
2017
Neudata logo

Neudata

Leader
N/A
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Market presence
Company's number of employees
50-100 employees
Company's social media followers
20k-30k followers
Total funding
$1-5m
# of funding rounds
2
Latest funding date
July 29, 2019
Last funding amount
$1-5m
Company
Type of company
private
Founding year
2016
Techsalerator Global B2B Data Intelligence logo

Techsalerator Global B2B Data Intelligence

Leader
N/A
With 270M+ Businesses covered , Techsalerator has access to the highest B2B count of Data on a worldwide scale . Thanks to our unique tools and data sourcing team, we can select the ideal targeted dataset based on unique elements such as the sales volume of a company, the company\'s location, # of employees etc... Whether a company is looking for an entire fill install, an access to one of our API\'s or a one-time targeted purchase, the global firmographic Database from Techsalerator is the best option out there.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Market presence
Company's number of employees
50-100 employees
Company's social media followers
10k-20k followers
Company
Type of company
private
Founding year
2020
Datasys logo

Datasys

Leader
N/A
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Market presence
Company's number of employees
30-40 employees
Company's social media followers
200-300 followers
Company
Type of company
private
Founding year
2020
Datos logo

Datos

Leader
N/A
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Market presence
Company's number of employees
30-40 employees
Company's social media followers
2k-3k followers
Company
Type of company
private
Founding year
2019
Exabel logo

Exabel

Challenger
N/A
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Market presence
Company's number of employees
20-30 employees
Company's social media followers
2k-3k followers
Total funding
$10-50m
# of funding rounds
6
Latest funding date
March 10, 2021
Last funding amount
$5-10m
Company
Type of company
private
Founding year
2016

“-”: AIMultiple team has not yet verified that vendor provides the specified feature. AIMultiple team focuses on feature verification for top 10 vendors.


Sources

AIMultiple uses these data sources for ranking solutions and awarding badges in clickstream data:


1 vendor web domains
1 funding announcements
3 social media profiles
1 profiles on review platforms

Which one has collected the most reviews?

AIMultiple uses multiple datapoints in identifying market leaders:

  • Product line revenue (when available)
  • Number of reviews
  • Number of case studies
  • Number and experience of employees
  • Social media presence and engagement
Out of these, number of reviews information is available for all products and is summarized in the graph:

Lifesight Web Data
Techsalerator Global B2B Data Intelligence
Datos
Datasys
Neudata

What are the most mature clickstream data?

Which one has the most employees?

Lifesight logo
 logo
 logo
 logo
 logo

Which clickstream data companies have the most employees?

67 employees work for a typical company in this solution category which is 44 more than the number of employees for a typical company in the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 6 companies with >10 employees are offering clickstream data. Top 3 products are developed by companies with a total of 314 employees. The largest company in this domain is Lifesight with more than 100 employees. Lifesight provides the clickstream data solution: Lifesight Web Data

Lifesight

Insights

Where are clickstream data vendors' HQs located?

What is the level of interest in clickstream data?

This category was searched on average for 0 times per month on search engines in 2024. This number is still 0 in 2025. If we compare with other web data solutions, a typical solution was searched 546 times in 2024 and this decreased to 0 in 2025.