Web Traffic Data

Last update: December 27, 2024

Web traffic data is a fundamental key performance indicator (KPI) that allows digital marketers to assess the effectiveness of a certain website. +Show More

Web traffic data is a fundamental key performance indicator (KPI) that allows digital marketers to assess the effectiveness of a certain website. It refers to the information how many users visit to a specific website in a predefined time period.

If you’d like to learn about the ecosystem consisting of Web Traffic Data and others, feel free to check AIMultiple Web Data.
How relevant, verifiable metrics drive AIMultiple’s rankings

AIMultiple uses relevant & verifiable metrics to evaluate vendors.

Metrics are selected based on typical enterprise procurement processes ensuring that market leaders, fast-growing challengers, feature-complete solutions and cost-effective solutions are ranked highly so they can be shortlisted.
Data regarding these metrics are collected from public sources as outlined in the “What are AIMultiple’s data sources?” section of this page.


There are 2 ways in which vendor metrics are processed to help prioritization:
1- Vendors are grouped within 4 metrics (customer satisfaction, market presence, growth and features) according to their performance in that metric.
2- Vendors that perform high in these metrics are ranked higher in the list.


The data used in each vendor’s ranking can be accessed by expanding the vendor’s row in the below list.
This page includes links to AIMultiple’s sponsors. Sponsored links are included in “Visit Website” buttons and ranked at the top of the list when results are sorted by “Sponsored”. Sponsors have no say over the ranking which is based on market data. Organic ranking can be seen by sorting by “AIMultiple” or other sorting approaches. For more on how AIMultiple works, please see the ethical standards that we follow and how we fund our research.

Products Position Customer satisfaction
Oxylabs logo

Oxylabs

Leader
Satisfactory
Provides:\\
More than 177M IPs in 195 countries worldwide, including residential, mobile, datacenter, ISP, and SOCKS5 proxy servers.\\
Large-scale scraping of public web data without being detected and blocked by the target websites.\\
Web Unblocker to collect data at scale from JavaScript-heavy websites.\\
API-based web scrapers\\
Web datasets for teams that want to get fresh, structured web data without building a web scraping and parsing infrastructure
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.50 / 5 based on ~100 reviews
Market presence
Company's number of employees
300-400 employees
Company's social media followers
20k-30k followers
Company
Type of company
private
Founding year
2015
Bright Data Datasets logo

Bright Data Datasets

Leader
N/A
Get pre-collected datasets that cover a wide range of data points of entire websites. Identify and analyze trends, find companies, people, and social media influencers, optimize your eCommerce activity, or obtain data for your machine learning algorithms.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
5.00 / 5 based on 3 reviews
Market presence
Company's number of employees
1k-2k employees
Company's social media followers
30k-40k followers
Company
Type of company
private
Founding year
1901
Techsalerator Global B2B Data Intelligence logo

Techsalerator Global B2B Data Intelligence

Leader
N/A
With 270M+ Businesses covered , Techsalerator has access to the highest B2B count of Data on a worldwide scale . Thanks to our unique tools and data sourcing team, we can select the ideal targeted dataset based on unique elements such as the sales volume of a company, the company's location, # of employees etc... Whether a company is looking for an entire fill install, an access to one of our API's or a one-time targeted purchase, the global firmographic Database from Techsalerator is the best option out there.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Market presence
Company's number of employees
50-100 employees
Company's social media followers
10k-20k followers
Company
Type of company
private
Founding year
2020
Exabel logo

Exabel

Leader
N/A
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Market presence
Company's number of employees
20-30 employees
Company's social media followers
2k-3k followers
Total funding
$10-50m
# of funding rounds
6
Latest funding date
March 10, 2021
Last funding amount
$5-10m
Company
Type of company
private
Founding year
2016

“-”: AIMultiple team has not yet verified that vendor provides the specified feature. AIMultiple team focuses on feature verification for top 10 vendors.


Sources

AIMultiple uses these data sources for ranking solutions and awarding badges in web traffic data:


2 vendor web domains
2 funding announcements
5 social media profiles
3 search engine queries

Web Traffic Data Leaders

According to the weighted combination of 4 metrics

Oxylabs Proxies & Scrapers logo
Bright Data Datasets logo
Techsalerator Global B2B Data Intelligence logo
Exabel logo

What are web traffic data
customer satisfaction leaders?

Taking into account the latest metrics outlined below, these are the current web traffic data customer satisfaction leaders:

Oxylabs Proxies & Scrapers logo
Bright Data Datasets logo
Techsalerator Global B2B Data Intelligence logo
Exabel logo

Which web traffic data solution provides the most customer satisfaction?

AIMultiple uses product and service reviews from multiple review platforms in determining customer satisfaction.

While deciding a product's level of customer satisfaction, AIMultiple takes into account its number of reviews, how reviewers rate it and the recency of reviews.

  • Number of reviews is important because it is easier to get a small number of high ratings than a high number of them.
  • Recency is important as products are always evolving.
  • Reviews older than 5 years are not taken into consideration
  • older than 12 months have reduced impact in average ratings in line with their date of publishing.

What are web traffic data
market leaders?

Taking into account the latest metrics outlined below, these are the current web traffic data market leaders:

Oxylabs Proxies & Scrapers logo
Bright Data Datasets logo
Techsalerator Global B2B Data Intelligence logo
Exabel logo

Which one has collected the most reviews?

AIMultiple uses multiple datapoints in identifying market leaders:

  • Product line revenue (when available)
  • Number of reviews
  • Number of case studies
  • Number and experience of employees
  • Social media presence and engagement
Out of these, number of reviews information is available for all products and is summarized in the graph:

Oxylabs Proxies & Scrapers
Bright Data Datasets
Techsalerator Global B2B Data Intelligence
Exabel

What are the most mature web traffic data?

Which one has the most employees?

Bright Data logo
Oxylabs logo
 logo
 logo

Which web traffic data companies have the most employees?

351 employees work for a typical company in this solution category which is 328 more than the number of employees for a typical company in the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 4 companies with >10 employees are offering web traffic data. Top 3 products are developed by companies with a total of 1k employees. The largest company in this domain is Bright Data with more than 1000 employees. Bright Data provides the web traffic data solution: Bright Data Datasets

Bright Data
Oxylabs

Insights

What are the most common words describing web traffic data?

This data is collected from customer reviews for all web traffic data companies. The most positive word describing web traffic data is “Customer support” that is used in 8.00% of the reviews. The most negative one is “Expensive” with which is used in 3% of all the web traffic data reviews.

What is the average customer size?

According to customer reviews, most common company size for web traffic data customers is 1-50 Employees. Customers with 1-50 Employees make up 92% of web traffic data customers. For an average Web Data solution, customers with 1-50 Employees make up 56% of total customers.

Where are web traffic data vendors' HQs located?

What is the level of interest in web traffic data?

This category was searched on average for 0 times per month on search engines in 2024. This number is still 0 in 2025. If we compare with other web data solutions, a typical solution was searched 546 times in 2024 and this decreased to 0 in 2025.