Insurance Agency Management System

Last update: May 26, 2025

Insurance agency management systems / software supports the daily operations of insurance agencies with features like back-office automation and customer relationship management. +Show More

An insurance agency management system provides the capabilities of CRM software and marketing automation software to help insurance agents develop relationships with customers and potential customers. Insurance Agency Management software

  • stores customer information, such as policy documents, notes, and statements
  • provides reporting tools for sales performance
  • offers features that automate workflows.
If you’d like to learn about the ecosystem consisting of Insurance Agency Management System and others, feel free to check AIMultiple Insurtech.
How relevant, verifiable metrics drive AIMultiple’s rankings

AIMultiple uses relevant & verifiable metrics to evaluate vendors.

Metrics are selected based on typical enterprise procurement processes ensuring that market leaders, fast-growing challengers, feature-complete solutions and cost-effective solutions are ranked highly so they can be shortlisted.
Data regarding these metrics are collected from public sources as outlined in the “What are AIMultiple’s data sources?” section of this page.


There are 2 ways in which vendor metrics are processed to help prioritization:
1- Vendors are grouped within 4 metrics (customer satisfaction, market presence, growth and features) according to their performance in that metric.
2- Vendors that perform high in these metrics are ranked higher in the list.


The data used in each vendor’s ranking can be accessed by expanding the vendor’s row in the below list.
This page includes links to AIMultiple’s sponsors. Sponsored links are included in “Visit Website” buttons and ranked at the top of the list when results are sorted by “Sponsored”. Sponsors have no say over the ranking which is based on market data. Organic ranking can be seen by sorting by “AIMultiple” or other sorting approaches. For more on how AIMultiple works, please see the ethical standards that we follow and how we fund our research.

Products Position Customer satisfaction
Applied Epic logo

Applied Epic

Leader
Satisfactory
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.28 / 5 based on 1k reviews
Market presence
Company's social media followers
5k-10k followers
AgencyBloc logo

AgencyBloc

Leader
Satisfactory
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.70 / 5 based on ~200 reviews
Market presence
Number of case studies
30-40 case studies
Company's social media followers
1k-2k followers
# of funding rounds
2
Latest funding date
October 7, 2021
Company
Type of company
private
Founding year
2008
AMS360 logo

AMS360

Leader
Satisfactory
As North America’s InsurTech leader for more than 50 years, Vertafore is modernizing and simplifying insurance distribution so that our customers can focus on what matters most: people. More than 20,000 agencies, 1,000 carriers and 23 state governments rely on Vertafore solutions to provide end-to-end connectivity, improve the client and agent experience, unlock the power of data, and streamline essential workflows to drive efficiency, productivity, and profitability for independent agencies and carriers. AMS360 enables independent agencies to focus on the heart of their business: their clients. It streamlines accounting, automates manual processes, and enables seamless connections with carriers, enabling users to grow their book of business and dedicate more time to customers and prospects. Functionality includes: guided workflows; customizable dashboard; robust reporting; automated document routing; Proposal Builder; Client Communications; finance and accounting; agency-carrier workflows, and more all on a web-based platform.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.33 / 5 based on ~400 reviews
Market presence
Company's number of employees
2k-3k employees
Company's social media followers
40k-50k followers
Total funding
$50-100m
# of funding rounds
4
Latest funding date
November 21, 2003
Last funding amount
$10-50m
Company
Type of company
private
Founding year
1998
Jenesis logo

Jenesis

Leader
Satisfactory
Jenesis is an insurance agency management system based out of North Carolina. Jenesis was founded in 1999 by Eddie Price who at the time had an insurance agency of his own and needed a management system. So, he built one. Fortunately, Jenesis now has agencies that use the system all throughout the US. Key features of Jenesis include being a Web-based agency management system equipped with an Acord Library, 2-way email and text, automated marketing campaigns, accounting functionality, VoIP RingCentral integration, and more. Jenesis allows the user to manage their agency while bringing in new business as well as retaining current clients.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.70 / 5 based on ~100 reviews
Market presence
Company's number of employees
20-30 employees
Company's social media followers
400-1k followers
Company
Type of company
private
Founding year
1999
HawkSoft logo

HawkSoft

Leader
Satisfactory
Since 1995, HawkSoft is a leader in agency management systems for commercial and personal lines agencies that want effective workflows and a delightful experience for staff and policyholders. We take pride in being independently owned and answerable to only two stakeholders – customers and employees. Created by independent agents, HawkSoft continues to evolve as a cutting-edge system that powers thousands of agencies with the tools and technologies you need to succeed in the ultra-competitive modern insurance industry. Turn your agency into an insurtech powerhouse with our strategic software and API Partner integrations.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.80 / 5 based on ~80 reviews
Market presence
Company's number of employees
100-200 employees
Company's social media followers
2k-3k followers
Company
Type of company
private
Founding year
1995
NowCerts logo

NowCerts

Challenger
Satisfactory
Main characteristics of NowCerts: -At NowCerts, we understand the importance of flexibility in the digital age. That's why we're proud to offer AMS software that is not only browser-based for easy access but also Mac-compatible for seamless integration into your existing tech ecosystem; - A powerful cloud-based Agency Management System (AMS) to grow your insurance agency; - A wide range of features to help manage all aspects of an insurance agency's work (sending certificates, carrier downloads, Accord forms) Partnerships with leading companies for seamless communication and data transfer (Automate365, Accord, InsuredMine, Gravity Certs, ePayPolicy, Aureus Analytics) ; - A robust knowledge base and support team to help with any problems or quest.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.40 / 5 based on ~200 reviews
Market presence
Company's number of employees
5-10 employees
Company's social media followers
400-1k followers
Company
Type of company
private
Founding year
2008
The Agency Advantage logo

The Agency Advantage

Challenger
Satisfactory
Agency management software with all of the features and tools agents want and expect.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.85 / 5 based on ~50 reviews
Market presence
Company's number of employees
20-30 employees
Company's social media followers
400-1k followers
Company
Type of company
private
Founding year
1999
NextAgency for Health & Life Insurance logo

NextAgency for Health & Life Insurance

Challenger
Satisfactory
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.80 / 5 based on ~70 reviews
Market presence
Company's number of employees
1-5 employees
Company's social media followers
50-100 followers
Company
Type of company
private
Founding year
2000
ACAExpress logo

ACAExpress

Challenger
Satisfactory
ACAExpress.com provides insurance agents the power to stay ahead in an ever-changing industry.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.60 / 5 based on ~60 reviews
Market presence
Company's number of employees
10-20 employees
Company's social media followers
1k-2k followers
Company
Type of company
private
AgencySmart, LLC logo

AgencySmart, LLC

Challenger
Satisfactory
AgencySmart is an “all-in-one” cloud-based solution designed for general agents and retail brokers who sell employee benefits, insurance products, financial services and other industry related products (payroll, HR and consulting) to the commercial and individual marketplace. From data management to on-boarding and benefit enrollment, AgencySmart solves the problem of using multiple systems to manage your business. AgencySmart saves time, reduces labor cost and adds efficiencies that can make your agency more profitable.

CONTACT OR SCHEDULE A DEMONSTRATION HERE --> https://agencysmart.com/schedule-a-demonstration/
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.80 / 5 based on ~30 reviews

“-”: AIMultiple team has not yet verified that vendor provides the specified feature. AIMultiple team focuses on feature verification for top 10 vendors.


Sources

AIMultiple uses these data sources for ranking solutions and awarding badges in insurance agency management systems:


110 vendor web domains
80 funding announcements
213 social media profiles
259 profiles on review platforms
128 search engine queries

Insurance Agency Management Leaders

According to the weighted combination of 4 metrics

Applied Epic logo
AgencyBloc logo
AMS360 logo
Jenesis logo
HawkSoft logo

What are insurance agency management
customer satisfaction leaders?

Taking into account the latest metrics outlined below, these are the current insurance agency management customer satisfaction leaders:

Applied Epic logo
AgencyBloc logo
AMS360 logo
Jenesis logo
HawkSoft logo

Which insurance agency management solution provides the most customer satisfaction?

AIMultiple uses product and service reviews from multiple review platforms in determining customer satisfaction.

While deciding a product's level of customer satisfaction, AIMultiple takes into account its number of reviews, how reviewers rate it and the recency of reviews.

  • Number of reviews is important because it is easier to get a small number of high ratings than a high number of them.
  • Recency is important as products are always evolving.
  • Reviews older than 5 years are not taken into consideration
  • older than 12 months have reduced impact in average ratings in line with their date of publishing.

What are insurance agency management
market leaders?

Taking into account the latest metrics outlined below, these are the current insurance agency management market leaders:

Applied Epic logo
AgencyBloc logo
AMS360 logo
Jenesis logo
HawkSoft logo

Which one has collected the most reviews?

AIMultiple uses multiple datapoints in identifying market leaders:

  • Product line revenue (when available)
  • Number of reviews
  • Number of case studies
  • Number and experience of employees
  • Social media presence and engagement
Out of these, number of reviews information is available for all products and is summarized in the graph:

Applied Epic
AMS360
QQCatalyst
AgencyBloc
NowCerts

What are the most mature insurance agency management systems?

Which one has the most employees?

SAP logo
3i Infotech Limited logo
Comarch logo
Guidewire logo
Vertafore logo

Which insurance agency management companies have the most employees?

29 employees work for a typical company in this solution category which is 4 more than the number of employees for a typical company in the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 57 companies with >10 employees are offering insurance agency management systems. Top 3 products are developed by companies with a total of 100k employees. The largest company in this domain is SAP with more than 100,000 employees. SAP provides the insurance agency management solution: CallidusCloud - Producer Pro

SAP
3i Infotech Limited
Comarch
Guidewire
Vertafore

Insights

What are the most common words describing insurance agency management systems?

This data is collected from customer reviews for all insurance agency management companies. The most positive word describing insurance agency management systems is “Easy to use” that is used in 12% of the reviews. The most negative one is “Difficult” with which is used in 4% of all the insurance agency management reviews.

What is the average customer size?

According to customer reviews, most common company size for insurance agency management customers is 1-50 Employees. Customers with 1-50 Employees make up 65% of insurance agency management customers. For an average Insurtech solution, customers with 1-50 Employees make up 40% of total customers.

Customer Evaluation

These scores are the average scores collected from customer reviews for all insurance agency management systems. Insurance Agency Management Systems are most positively evaluated in terms of "Customer Service" but falls behind in "Likelihood to Recommend".

Overall
Customer Service
Ease of Use
Likelihood to Recommend
Value For Money

Where are insurance agency management vendors' HQs located?

What is the level of interest in insurance agency management systems?

This category was searched on average for 173 times per month on search engines in 2025. This number has decreased to 0 in 2026. If we compare with other insurtech solutions, a typical solution was searched 133 times in 2025 and this decreased to 0 in 2026.