Sales Analytics Software

Sales analytics software are specialized analytics systems for analyzing all sales related data including customer interaction (e.g. voice recordings, website visits), historical sales data to identify opportunities and forecast sales

Integration to CRM data is key for sales analytics software as most sales related data is within CRM systems. Most CRM vendors offer a variety of sales analytics capabilities as part of their CRM suites

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Compare Sales Analytics Software
Results: 88

AIMultiple is data driven. Evaluate 88 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the icon to learn how it is calculated based on objective data.

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72.0687152044722
94.07359646618062
0.4698732180643233
100
1.9833423212894723
50.06383394276378
top10
top5 , top10
4star
HubSpot Sales Hub
4.30
100%
100%
100%
= 5 reviews
= 20 employees
= 100,000 visitors

57.19572257560238
73.39928712362305
1.7777779579396948
78.02474191281196
0.08987956138774043
40.99215802758171
top5 , top10
4star
InsightSquared
4.41
100%
100%
100%
= 5 reviews
= 20 employees
= 100,000 visitors

Data fuels high-performance sales teams.

55.83059552810469
72.75183087634393
100
74.20082443750718
0.10186350290610582
38.909360179865445
top5 , top10
5star
Clari
4.59
100%
100%
100%
= 5 reviews
= 20 employees
= 100,000 visitors

Forecasting, Activity Intelligence and Pipeline Management for B2B Revenue teams.

52.7302704938845
68.46787564668344
0
72.8350710821725
0.09696098137586542
36.99266534108556
5star
Playbooks
4.50
100%
100%
0%
= 5 reviews
= 20 employees
= 100,000 visitors

50.83375892235697
65.42996198573698
2.666666615191833
69.5174636489798
0.11820524134024044
36.23755585897696
top5 , top10
5star
Invoca
4.50
100%
100%
100%
= 5 reviews
= 20 employees
= 100,000 visitors

44.99348243854445
58.64810724548467
0
62.38381504964487
0.24403662728307704
31.338857631604228
top10
4star
InsideSales.com Predictive Playbooks
4.40
100%
100%
0%
= 5 reviews
= 20 employees
= 100,000 visitors

44.29033875601335
57.30257124873141
0
60.95842631186124
0.05501718606158657
31.27810626329529
4star
Revenue Grid
4.40
100%
100%
0%
= 5 reviews
= 20 employees
= 100,000 visitors

42.53845994054156
54.66164822688822
0.037036786097224
57.4405021327085
22.21550395197708
30.4152716541949
top5 , top10
4star
Salesforce Sales Analytics
4.20
100%
100%
8%
= 5 reviews
= 20 employees
= 100,000 visitors

42.06939197407904
53.916413802021374
4.888888580039888
57.2007634203179
0.03431765071168271
30.222370146136697
top5 , top10
4star
Aviso
4.00
100%
73%
100%
= 5 reviews
= 20 employees
= 100,000 visitors

40.46063966155255
52.238584946258726
0
55.57218039152042
0.02451260765120193
28.682694376846374
5star
Ebsta Inbox
4.60
100%
52%
0%
= 5 reviews
= 20 employees
= 100,000 visitors

Market Presence Metrics

Popularity

Searches with brand name

These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, Sales analytics software is more concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 93% (19% more than average) of search queries in this area.

Web Traffic

Sales analytics software is a highly concentrated solution category in terms of web traffic. Top 3 companies receive 93% (20% more than average solution category) of the online visitors on Sales analytics software company websites.

Satisfaction

Sales analytics software is highly concentrated than average in terms of user reviews. Top 3 companies receive 66% (8% more than average solution category) of the reviews on Sales analytics software company websites. Product satisfaction tends to be slightly higher for more popular Sales analytics software products. Average rating for top 3 products is 4.4 vs 4.3 for average Sales analytics software product review.

Leaders Average Review Score Number of Reviews

Maturity

Oracle
Salesforce
HubSpot
Aptean

Number of Employees

Median number of employees that provide Sales analytics software is 44 which is 10 less than the median number of employees for the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 54 companies (5 more than average solution category) with >10 employees are offering Sales analytics software. Top 3 products are developed by companies with a total of 1-5k employees. However, all of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.

Learn More About Sales Analytics Software

Why is sales analytics software important now?

Sales is changing fast thanks to AI-based software. In order to survive in a competitive market, organizations need to adapt these transformations in sales methodologies.

What are the benefits of sales analytics software ?

Sales analytics software enables organizations to have more manageable sales processes that lead to improvements in sales performance. The factors that increase sales process and performance by using sales analytics software are:

  • Increased market knowledge: Thanks to the sales analysis tools, it is possible to obtain more information about the target market. The dashboards provide a visual data analytics overview to see how the targeted market behaves in certain situations. Gaining more knowledge about the target market can help to build a more accurate sales strategy. Using sales analytics software companies can improve their efficiency in marketing as a result of increased market knowledge
  • Improvements in sales conversion: Sales analytics tools help businesses to increase sales rate by evaluating different metrics. An accurate analysis of potential customer results with identifying potential hesitations of customers. If the sales team can manage to solve the issues it helps to improve the sale success rate.
  • Mobility of data analysis: Sales analysis tools can often work on different mobile platforms. Accessing this data and speaking with instant data during a sales meeting can be useful in the sales persuasion process.

Feel free to visit our research article on sales analytics. 

What are the critical capabilities of a sales analytics tool?

  • Visual sales analysis: Sales analytics tools enable visual analysis and build sales analysis reports. Dashboards with easy drag-and-drop user interfaces eliminate further IT dependency.
  • Data blending: Data coming from different sources can be combined and cross-functional reports can be created. This feature helps sales teams extract insights that couldn’t be extracted if the data had never been combined.
  • Integration with CRM: An automatic synchronization of company data from various CRMs can be held with the integration capabilities of the sales analytics tools.
  • Sales forecasting: Previous sales data can inform users to gain potentials and forecasting. Thus a business can manage its cash-flow, workforce and resources. Sales analytics software can help to predict sales revenue and plan for future strategies.
  • Pipeline management: Using sales analytics software, sales teams can measure sales pipeline metrics. Sales funnel can be visualized and pipelines can be managed and optimized.

How to choose the right sales analytics software for your business?

Ease of use: Sales analytics tools should be set up quickly and easily to navigate different tools that are integrated with. Visualization and easy drag-and-drop user interfaces should be available.

Limitations: Identify the current limitations in your sales teams such as:

  • Spending too much time in capturing sales activity data
  • Poor pipeline activity and planning

Integration: As mentioned before, CRM integration is critical for any sales analytics tool.

Customization: Tools should be customizable for organizations’ own sales methods, scenarios and workflows.

Analytics: sales analytics software should be able to perform tasks such as consolidating and analyzing data patterns using machine learning and other approaches to generate insights and decisions.