Retail Analytics Software
Retail analytics software help online and offline retailers make operational and financial decisions based on the insights identified in their data.
Decisions such as stock levels, markdowns are critical and complex for retailers with their high number of SKUs, diverse geographic/digital footprint and historically low margins.
These decisions are even more important today with what news media is calling the retail apocalypse. Not taking into account changing customer preferences has been the end of numerous retail brands, making these decisions even more important.
To access relevant data, retail analytics software needs to work with retail POS software and other operations software used by retailers.
To be categorized as retail analytics software, a product must be:
- Built for and marketed to retail companies
- Able to access data from other common retail systems
- Auto-generate insights or allow the user to visualize and analyze the data so user can generate insights
Compare Retail Analytics Software
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Searches with brand name
These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, retail analytics software is less concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 70% (9% less than average) of search queries in this area.
Retail analytics software is a less concentrated than average solution category in terms of web traffic. Top 3 companies receive 56% (21% less than average solution category) of the online visitors on retail analytics software company websites.
Number of Employees
Median number of employees that provide retail analytics software is 73 which is 10
more than the median number of employees for the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 33 companies (15 less than average solution category) with >10 employees are offering retail analytics software. Top 3 products are developed by companies with a total of 1-5k employees. However, 2 of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.