Retail Analytics Software

Retail analytics software help online and offline retailers make operational and financial decisions based on the insights identified in their data.

Decisions such as stock levels, markdowns are critical and complex for retailers with their high number of SKUs, diverse geographic/digital footprint and historically low margins.

These decisions are even more important today with what news media is calling the retail apocalypse. Not taking into account changing customer preferences has been the end of numerous retail brands, making these decisions even more important.

To access relevant data, retail analytics software needs to work with retail POS software and other operations software used by retailers.

To be categorized as retail analytics software, a product must be:

  • Built for and marketed to retail companies
  • Able to access data from other common retail systems
  • Auto-generate insights or allow the user to visualize and analyze the data so user can generate insights
Innovators Specialists Leaders Challengers Market Presence Momentum
Popularity
Satisfaction
Maturity
Pricing
Country

Compare Retail Analytics Software
Results: 41

AIMultiple is data driven. Evaluate 41 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the icon to learn how it is calculated based on objective data.

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95.16813040572984
97.05828571428572
100
100
1.9428571428571424
78.13050846366326
top5 , top10
top5 , top10
true
4star
MicroStrategy Free trial available
4.03
100%
100%
100%
= 2 reviews
= 10 employees
= 100,000 visitors

Unleash the power of your big data with MicroStrategy data analytics and visualization tools.

74.88778606112447
71.49154549038862
19.59459733089896
75.429476138789
0
74.91509070534471
top5 , top10
4star
Lightspeed Retail
4.07
100%
0%
100%
= 2 reviews
= 10 employees
= 100,000 visitors

63.18134318895536
65.92315937385752
0
70.12819386276635
0.08857142857142856
61.2625330414842
4star
Monetate
4.40
100%
100%
0%
= 2 reviews
= 10 employees
= 100,000 visitors

57.28220158258481
54.43214502850089
0
57.8989141640587
0.23885714285714288
62.70694310670136
top5 , top10
4star
Vend
4.20
100%
100%
0%
= 2 reviews
= 10 employees
= 100,000 visitors

56.78241322524603
65.35405750262592
24.324324482950665
68.74084109072369
0.26457142857142857
63.294632239603175
top5 , top10
top5 , top10
4star
Revel Systems
4.20
100%
100%
100%
= 2 reviews
= 10 employees
= 100,000 visitors

Popularity

Searches with brand name

These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, retail analytics software is less concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 70% (8% less than average) of search queries in this area.

Web Traffic

Retail analytics software is a less concentrated than average solution category in terms of web traffic. Top 3 companies receive 56% (21% less than average solution category) of the online visitors on retail analytics software company websites.

Satisfaction

Retail analytics software is highly concentrated than average in terms of user reviews. Top 3 companies receive 89% (31% more than average solution category) of the reviews on retail analytics software company websites. Product satisfaction tends to be the same for more popular retail analytics software products. Average rating for top 3 products is 4.2 vs 4.2 for average retail analytics software product review.

Leaders Average Review Score Number of Reviews

Maturity

Number of Employees

Median number of employees that provide retail analytics software is 73 which is 10 more than the median number of employees for the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 33 companies (14 less than average solution category) with >10 employees are offering retail analytics software. Top 3 products are developed by companies with a total of 1-5k employees. However, 2 of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.

Microsoft
MicroStrategy
capillarytech
oeconnection

Learn More About Retail Analytics Software

What is retail analytics software?

Retail analytics software helps retailers perform analysis on data to understand retail processes by gaining insights about customer behavior, supply chain inventory management, and customer segments.

Retail software uncovers insights such as drivers of sales, stock related problems and customer behavior patterns so that organizations can improve their marketing and operational decisions.

Why is it important now?

Like other analytics approaches, retail analytics can help organizations make data-driven decisions.

To learn more about why retail analytics is important now, we recommend you to read our article on the topic.

What are the benefits of retail analytics?

Retail analytics enables organizations to track customer behavior, improve demand forecasting and target their marketing efforts leading to improved revenues and reduced costs.

To learn more about the benefits of retail analytics, check out our article.

What are common retail analytics applications?

Common applications include geo-spatial analytics for store layout optimization, automation of merchandising decisions, dynamic staffing and fraud detection. For e-commerce, retail analytics solutions can map the customer journey and help identify areas of improvement. For more, feel free to read our article on retail analytics use cases.

Purchase Guide:What are the things to consider while choosing retail analytics tools?

Is it aligned with your objectives?

The right solution depends on the metrics you want to track. If you are interested in optimizing the indoor layout of the store, you should not waste time on solutions that offer price optimization. Companies should set clear analytics goals based on their strategy and then look for the right vendor that provides these capabilities.

Can you integrate it easily when needed?

Choosing a system that can integrate with the other platforms you’re using in your business should always be an important factor in your software choice. This will allow you to expand the scope of your analytics efforts with ease.

Is it scalable?

Every day your enterprise is generating more data and eventually, you will need to analyze a larger volume of data. If your retail analytics tool scalable, it is not going to be a sustainable solution for you.

Can you access data from anywhere?

If the software is a cloud-based with a mobile-friendly interface, you can access your data from anywhere. This will bring security considerations but benefits of making it easier to reach insights is more important.

Does it have the core features of a retail analytics solution?

There include trend prediction, cross-selling and real-time benchmarking. To learn more about the basic features of retail analytics software, check out our retail analytics article.