Retargeting Software
Retargeting software allows companies to target users based on their recent product choices.
The most common use case for retargeting is targeting e-commerce users who start but do not complete transactions. For example, if a user recently views flights between 2 cities, it is more likely for that user to buy that flight compared to the average user.
To work effectively, retargeting software needs to be able to predict customer buying preferences with an acceptable level of accuracy. Access to data and advanced analytical models are required to achieve this
Retargeting software is also called retargeting networks as these companies have relations with a network of websites that share data and display marketing messages on behalf of retargeting companies.
Compare Retargeting Software
Results: 20
AIMultiple is data driven. Evaluate 20 products based on comprehensive, transparent and objective
AIMultiple scores. For any of our scores, click the 
icon to learn how it is calculated based on objective data.
AdRoll
= 20 reviews
= 40 employees
= 50,000 visitors
Criteo Dynamic Retargeting
= 20 reviews
= 40 employees
= 50,000 visitors
Outbrain Amplify
= 20 reviews
= 40 employees
= 50,000 visitors
Jabmo
= 20 reviews
= 40 employees
= 50,000 visitors
OptiMonk
= 20 reviews
= 40 employees
= 50,000 visitors
Justuno
= 20 reviews
= 40 employees
= 50,000 visitors
SteelHouse Advertising Suite
= 20 reviews
= 40 employees
= 50,000 visitors
Perfect Audience
= 20 reviews
= 40 employees
= 50,000 visitors
Pixelme
= 20 reviews
= 40 employees
= 50,000 visitors
Feathr Ad Targeting
= 20 reviews
= 40 employees
= 50,000 visitors
Market Presence Metrics
Popularity
Searches with brand name
These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, Retargeting Software is more concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 81%, 10% more than the average of search queries in this area.
Web Traffic
Retargeting Software is a highly concentrated solution category in terms of web traffic. Top 3 companies receive 85% (12% more than average solution category) of the online visitors on retargeting software company websites.
Satisfaction
Retargeting Software is highly concentrated than the average in terms of user reviews. Top 3 companies receive 81% (this is 22% for the average solution category) of the reviews in the market. Product satisfaction tends to be the same for more popular retargeting software products. Average rating for top 3 products is 3.7 vs 3.7 for average retargeting software product review.
Maturity
Number of Employees
23 employees work for a typical company in this category which is 29
less than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 11 companies (36
less than average solution category) with >10 employees are offering retargeting software. Top 3 products are
developed by companies with a total of 1-5k employees.
However,
all
of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.
Insights
Top Words Describing Retargeting Software
This data is collected from customer reviews for all retargeting software companies. The most positive word describing retargeting software is "customer support" that is used in 3% of the reviews. The most negative one is difficult with being used in 0% of all retargeting software the reviews.
Customer Evaluation
These scores are the average scores collected from customer reviews for all Retargeting Software companies. Compared to median scores of all solution categories, Retargeting Software comes forward with Features but falls behind in Likelihood to Recommend.
Customers by
Industry
According to customer reviews, top 3 industries using Retargeting Software solutions are Marketing and Advertising, Retail and Consumer Goods. Top 3 industries consitute 41% of all customers. Top 3 industries that use any solution categories are Computer Software, Information Technology and Services and Marketing and Advertising.
Company Size
According to customer reviews, most common company size is employees with a share of 31%. The median share this company size is 23%. The most common company size that uses any solution category is employees.
Vendors by
HQ
Trend Analysis
Interest in Retargeting Software
This category was searched for 210 times on search engines in the last year. This has decreased to 170 today. If we compare with other product-based solutions, a typical solution was searched 4849 times in the last year and this increased to 6276 today.