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Retargeting Software

Retargeting software allows companies to target users based on their recent product choices.

The most common use case for retargeting is targeting e-commerce users who start but do not complete transactions. For example, if a user recently views flights between 2 cities, it is more likely for that user to buy that flight compared to the average user.

To work effectively, retargeting software needs to be able to predict customer buying preferences with an acceptable level of accuracy. Access to data and advanced analytical models are required to achieve this

Retargeting software is also called retargeting networks as these companies have relations with a network of websites that share data and display marketing messages on behalf of retargeting companies.

Challengers Specialists Leader s Contenders Market Presence Momentum
Popularity
Satisfaction
Maturity
Pricing

Compare Retargeting Software
Results: 20

AIMultiple is data driven. Evaluate 20 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the imgicon to learn how it is calculated based on objective data.

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60.34002073479638
60.770854932079565
0
64.64984567242507
0
56.46251295924774
top5 , top10
4star
Justuno
4.20
8
0
0%
= 100 reviews
= 1,000 employees
= 1 visitor

92.24
94
0
100
0
76.4
top5 , top10
4star
AdRoll
3.70
100
0
0%
= 100 reviews
= 1,000 employees
= 1 visitor

80.44388592203504
81.7123811687865
0
86.92806507317712
0
69.0274287012719
top5 , top10
4star
Criteo Dynamic Retargeting
3.70
46
0
0%
= 100 reviews
= 1,000 employees
= 1 visitor

2.0079792288123377
0.006169665809768636
0
0
0.2056555269922879
20.024265295835452
top5 , top10
top5 , top10
ConnectRetarget
null
0
0
0%
= 100 reviews
= 1,000 employees
= 1 visitor

46.40385036226141
46.2540107940223
0
49.20639446172585
0
47.75240647641338
top5 , top10
4star
Perfect Audience
3.80
4
0
0%
= 100 reviews
= 1,000 employees
= 1 visitor

44.44544424449176
44.21400442134558
0
47.03617491632509
0
46.528402652807344
top5 , top10
4star
SteelHouse Advertising Suite
4.20
3
0
0%
= 100 reviews
= 1,000 employees
= 1 visitor

2.0019948072030846
0.001542416452442159
0
0
0.05141388174807197
20.006066323958866
top5 , top10
top5 , top10
ConvertFlow
null
0
0
0%
= 100 reviews
= 1,000 employees
= 1 visitor

2
0
0
0
0
20
top5 , top10
Retargeting
null
0
0
0%
= 100 reviews
= 1,000 employees
= 1 visitor

2
0
0
0
0
20
top5 , top10
Gitt
null
0
0
0%
= 100 reviews
= 1,000 employees
= 1 visitor

2
0
0
0
0
20
top5 , top10
Match2One
null
0
0
0%
= 100 reviews
= 1,000 employees
= 1 visitor

5.797697728351305
3.9559351336992754
0
4.208441631594974
0
22.373561080219567
top5 , top10
ReTargeter
1.30
0
0
0%
= 100 reviews
= 1,000 employees
= 1 visitor

62.04774073152889
62.54972992867593
0
66.54226588157015
0
57.52983795720556
top5 , top10
3star
Outbrain Amplify
3.30
23
0
0%
= 100 reviews
= 1,000 employees
= 1 visitor

66.58569666988295
67.2767673644614
0
71.57102911112916
0
60.366060418676845
top5 , top10
4star
Jabmo
4.10
12
0
0%
= 100 reviews
= 1,000 employees
= 1 visitor

2
0
0
0
0
20
top5 , top10
Action Recorder
null
0
0
0%
= 100 reviews
= 1,000 employees
= 1 visitor

5.879900009999001
3
0
0
100
31.799000099990003
top5 , top10
top5 , top10
Retargg
null
0
100
0%
= 100 reviews
= 1,000 employees
= 1 visitor

2.021942879233928
0.016966580976863755
0
0
0.5655526992287918
20.0667295635475
top5 , top10
top5 , top10
Meteora
null
0
0
0%
= 100 reviews
= 1,000 employees
= 1 visitor

2
0
0
0
0
20
top5 , top10
4star
TargetBay
3.50
0
0
0%
= 100 reviews
= 1,000 employees
= 1 visitor

30.044537070901946
29.213059448856196
0
31.07772281793212
0
37.52783566931372
top5 , top10
5star
Pixelme
4.80
1
0
0%
= 100 reviews
= 1,000 employees
= 1 visitor

15.151861173594538
13.698248866008663
0
14.56768257090568
0.15424164524421594
28.234371941867398
top5 , top10
top5 , top10
5star
OptiMonk
4.50
0
0
0%
= 100 reviews
= 1,000 employees
= 1 visitor

2
0
0
0
0
20
top5 , top10
Feathr Ad Targeting
1.00
0
0
0%
= 100 reviews
= 1,000 employees
= 1 visitor

Popularity

Searches with brand name

These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, retargeting software is less concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 0% (70% less than average) of search queries in this area.

Web Traffic

Retargeting software is a less concentrated than average solution category in terms of web traffic. Top 3 companies receive 0% (69% less than average solution category) of the online visitors on retargeting software company websites.

Satisfaction

Retargeting software is highly concentrated in terms of user reviews. Top 3 companies receive 83% (24% more than average solution category) of the reviews on retargeting software company websites. Product satisfaction tends to be higher for more popular retargeting software products. Average rating for top 3 products is 3.8 vs 3.5 for average retargeting software product review.

Challengers Specialists Leader s Contenders Average Review Score Number of Reviews

Maturity

Number of Employees

Median number of employees that provide retargeting software is 8 which is 36 less than the median number of employees for the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 2 companies (47 less than average solution category) with >10 employees are offering retargeting software. Top 3 products are developed by companies with a total of 0 employees.

Retargg
Meteora
Connectio
OptiMonk