Retargeting Software

Retargeting software allows companies to target users based on their recent product choices.

The most common use case for retargeting is targeting e-commerce users who start but do not complete transactions. For example, if a user recently views flights between 2 cities, it is more likely for that user to buy that flight compared to the average user.

To work effectively, retargeting software needs to be able to predict customer buying preferences with an acceptable level of accuracy. Access to data and advanced analytical models are required to achieve this

Retargeting software is also called retargeting networks as these companies have relations with a network of websites that share data and display marketing messages on behalf of retargeting companies.

Innovators Specialists Leaders Challengers Market Presence Momentum
Popularity
Satisfaction
Maturity
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Compare Retargeting Software
Results: 20

AIMultiple is data driven. Evaluate 20 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the icon to learn how it is calculated based on objective data.

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73.88816522510635
97.58226221079693
100
100
19.408740359897173
50.19406823941577
top5 , top10
top5 , top10
4star
AdRoll
3.80
100%
100%
100%
= 20 reviews
= 40 employees
= 20,000 visitors

65.63068568434205
85.9104402808335
0.24793508274600973
88.76160331135094
82.23650385604114
45.35093108785062
top5 , top10
4star
Criteo Dynamic Retargeting
3.80
100%
100%
42%
= 20 reviews
= 40 employees
= 20,000 visitors

49.57520794795826
64.49133857096616
0.5785128001323201
67.92971465221324
20.668380462724937
34.65907732495037
top10
top5 , top10
4star
Outbrain Amplify
3.50
100%
100%
100%
= 20 reviews
= 40 employees
= 20,000 visitors

44.43827326945044
58.193588665582034
2.1487587524235714
61.83949564149928
0
30.68295787331885
top10
4star
Jabmo
4.10
100%
0%
100%
= 20 reviews
= 40 employees
= 20,000 visitors

41.59847826190144
53.79086932432087
3.966939787460833
57.092802001425234
0.15424164524421594
29.40608719948201
top5 , top10
5star
OptiMonk
4.80
24%
3%
100%
= 20 reviews
= 40 employees
= 20,000 visitors

36.405342395084574
46.416733956823215
19.834713294954376
48.711202770475616
1.1053984575835476
26.393950833345937
top5 , top10
top10
4star
Justuno
4.00
48%
22%
100%
= 20 reviews
= 40 employees
= 20,000 visitors

33.95308745676742
43.64579929137727
0.08264263464030067
46.27564263195183
4.80719794344473
24.26037562215757
top5 , top10
4star
SteelHouse Advertising Suite
3.80
25%
100%
14%
= 20 reviews
= 40 employees
= 20,000 visitors

33.33814158029588
43.498681373027054
7.272724140149044
46.04308473278999
0
23.17760178756472
top5 , top10
4star
Perfect Audience
3.70
27%
0%
100%
= 20 reviews
= 40 employees
= 20,000 visitors

18.20551812913478
21.995511373044412
7.272724140149044
23.161628926868502
0.17994858611825193
14.415524885225144
top5 , top10
5star
Pixelme
4.80
8%
3%
100%
= 20 reviews
= 40 employees
= 20,000 visitors

7.4846788674482045
8.585349488296325
0
9.133350519464177
0
6.384008246600085
3star
Feathr Ad Targeting
3.00
3%
0%
0%
= 20 reviews
= 40 employees
= 20,000 visitors

Market Presence Metrics

Popularity

Searches with brand name

These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, retargeting software is more concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 87% (13% more than average) of search queries in this area.

Web Traffic

Retargeting software is a highly concentrated solution category in terms of web traffic. Top 3 companies receive 86% (13% more than average solution category) of the online visitors on retargeting software company websites.

Satisfaction

Retargeting software is highly concentrated than average in terms of user reviews. Top 3 companies receive 81% (23% more than average solution category) of the reviews on retargeting software company websites. Product satisfaction tends to be the same for more popular retargeting software products. Average rating for top 3 products is 3.7 vs 3.7 for average retargeting software product review.

Leaders Average Review Score Number of Reviews

Maturity

Retargg
Criteo
Outbrain Inc.
AdRoll

Number of Employees

Median number of employees that provide retargeting software is 23 which is 31 less than the median number of employees for the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 11 companies (38 less than average solution category) with >10 employees are offering retargeting software. Top 3 products are developed by companies with a total of 1-5k employees. However, all of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.

Customer Insights

Customer Evaluation

These scores are the average scores collected from customer reviews for all Retargeting software companies. Compared to median scores of all solution categories, Retargeting software comes forward with Likelihood to Recommend but falls behind in Features.

Customers by

Industry

According to customer reviews, top 2 industries using retargeting software solutions are Publishing and Marketing and Advertising. Top 2 industries consitute 100% of all customers. Top 3 industries that use any solution categories are Information Technology and Services, Computer Software and Marketing and Advertising.

Company Size

According to customer reviews, most common company size is 11-50 employees with a share of 50%. The median share this company size is 27%. The most common company size that uses any solution category is 1-10 employees.