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Retargeting Software

Retargeting software allows companies to target users based on their recent product choices.

The most common use case for retargeting is targeting e-commerce users who start but do not complete transactions. For example, if a user recently views flights between 2 cities, it is more likely for that user to buy that flight compared to the average user.

To work effectively, retargeting software needs to be able to predict customer buying preferences with an acceptable level of accuracy. Access to data and advanced analytical models are required to achieve this

Retargeting software is also called retargeting networks as these companies have relations with a network of websites that share data and display marketing messages on behalf of retargeting companies.

Challengers Specialists Leader s Contenders Market Presence Momentum
Popularity
Satisfaction
Maturity
Pricing

Compare Retargeting Software
Results: 20

AIMultiple is data driven. Evaluate 20 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the imgicon to learn how it is calculated based on objective data.

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61.95263861804427
61.3990582846557
19.834713294954376
64.64984567242507
1.1053984575835476
66.93486161854136
top5 , top10
top10
4star
Justuno
4.20
8
1
19%
= 100 reviews
= 1,000 employees
= 100,000 visitors

95.87303971916432
97.58226221079693
100
100
19.408740359897173
80.49003729447107
top5 , top10
top5 , top10
4star
AdRoll
3.70
100
19
100%
= 100 reviews
= 1,000 employees
= 100,000 visitors

83.56479955277061
84.18691433695011
0.24793508274600973
86.92806507317712
82.23650385604114
77.96576649515501
top5 , top10
4star
Criteo Dynamic Retargeting
3.70
46
82
0%
= 100 reviews
= 1,000 employees
= 100,000 visitors

2.029980677696631
0.016086997331357947
0.3305777173863104
0
0.2056555269922879
20.15502380098409
ConnectRetarget
null
0
0
0%
= 100 reviews
= 1,000 employees
= 100,000 visitors

45.69022583847859
46.47219251822677
7.272724140149044
49.20639446172585
0
38.65252572074496
top5 , top10
4star
Perfect Audience
3.80
4
0
7%
= 100 reviews
= 1,000 employees
= 100,000 visitors

44.63433882585778
44.36069963868813
0.08264263464030067
47.03617491632509
4.80719794344473
47.09709151038464
top5 , top10
4star
SteelHouse Advertising Suite
4.20
3
4
0%
= 100 reviews
= 1,000 employees
= 100,000 visitors

2.50315647566524
0.12055061007626712
3.966939787460833
0
0.05141388174807197
23.946609265966
top5 , top10
ConvertFlow
null
0
0
3%
= 100 reviews
= 1,000 employees
= 100,000 visitors

2.0239376864370127
0.018508997429305916
0
0
0.6169665809768637
20.07279588750637
top10
Retargeting
null
0
0
0%
= 100 reviews
= 1,000 employees
= 100,000 visitors

2
0
0
0
0
20
Gitt
null
0
0
0%
= 100 reviews
= 1,000 employees
= 100,000 visitors

2.0483192431989456
0.030905607990104243
0.4132203520266111
0
0.6169665809768637
20.20504196007852
top10
top10
Match2One
null
0
0
0%
= 100 reviews
= 1,000 employees
= 100,000 visitors

5.811661378772895
3.9667320488663695
0
4.208441631594974
0.35989717223650386
22.41602534793161
ReTargeter
1.30
0
0
0%
= 100 reviews
= 1,000 employees
= 100,000 visitors

62.71246567203871
63.18713672656165
0.5785128001323201
66.54226588157015
20.668380462724937
58.4404261813323
top10
top5 , top10
3star
Outbrain Amplify
3.30
23
20
0%
= 100 reviews
= 1,000 employees
= 100,000 visitors

65.64758092195275
67.34123012703411
2.1487587524235714
71.57102911112916
0
50.40473807622046
top10
4star
Jabmo
4.10
12
0
2%
= 100 reviews
= 1,000 employees
= 100,000 visitors

2.0079792288123377
0.006169665809768636
0
0
0.2056555269922879
20.024265295835452
Action Recorder
null
0
0
0%
= 100 reviews
= 1,000 employees
= 100,000 visitors

5.879900009999001
3
0
0
100
31.799000099990003
top5 , top10
Retargg
null
0
100
0%
= 100 reviews
= 1,000 employees
= 100,000 visitors

2.021942879233928
0.016966580976863755
0
0
0.5655526992287918
20.0667295635475
top10
Meteora
null
0
0
0%
= 100 reviews
= 1,000 employees
= 100,000 visitors

2.1426330591996945
0.05167734898480296
1.1570256002646402
0
0.5655526992287918
20.96123445113372
top10
top10
4star
TargetBay
3.50
0
0
1%
= 100 reviews
= 1,000 employees
= 100,000 visitors

30.622925532685183
29.43663963064421
7.272724140149044
31.07772281793212
0.17994858611825193
41.29949865105391
top5 , top10
5star
Pixelme
4.80
1
0
7%
= 100 reviews
= 1,000 employees
= 100,000 visitors

15.26610903947341
13.817257059632489
3.966939787460833
14.56768257090568
0.15424164524421594
28.30577685804169
top5 , top10
5star
OptiMonk
4.50
0
0
3%
= 100 reviews
= 1,000 employees
= 100,000 visitors

2
0
0
0
0
20
Feathr Ad Targeting
1.00
0
0
0%
= 100 reviews
= 1,000 employees
= 100,000 visitors

Popularity

Searches with brand name

These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, retargeting software is more concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 87% (9% more than average) of search queries in this area.

Web Traffic

Retargeting software is a highly concentrated solution category in terms of web traffic. Top 3 companies receive 86% (8% more than average solution category) of the online visitors on retargeting software company websites.

Satisfaction

Retargeting software is highly concentrated in terms of user reviews. Top 3 companies receive 83% (25% more than average solution category) of the reviews on retargeting software company websites. Product satisfaction tends to be higher for more popular retargeting software products. Average rating for top 3 products is 3.8 vs 3.5 for average retargeting software product review.

Challengers Specialists Leader s Contenders Average Review Score Number of Reviews

Maturity

Number of Employees

Median number of employees that provide retargeting software is 23 which is 37 less than the median number of employees for the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 11 companies (37 less than average solution category) with >10 employees are offering retargeting software. Top 3 products are developed by companies with a total of 1-5k employees. However, 2 of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.

Retargg
Criteo
Outbrain Inc.
AdRoll