Retargeting software allows companies to target users based on their recent product choices.
The most common use case for retargeting is targeting e-commerce users who start but do not complete transactions. For example, if a user recently views flights between 2 cities, it is more likely for that user to buy that flight compared to the average user.
To work effectively, retargeting software needs to be able to predict customer buying preferences with an acceptable level of accuracy. Access to data and advanced analytical models are required to achieve this
Retargeting software is also called retargeting networks as these companies have relations with a network of websites that share data and display marketing messages on behalf of retargeting companies.
Compare Retargeting Software
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Criteo Dynamic Retargeting
SteelHouse Advertising Suite
Feathr Ad Targeting
Market Presence Metrics
Searches with brand name
These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, Retargeting Software is more concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 81%, 10% more than the average of search queries in this area.
Retargeting Software is a highly concentrated solution category in terms of web traffic. Top 3 companies receive 85% (12% more than average solution category) of the online visitors on retargeting software company websites.
Top Words Describing Retargeting Software
This data is collected from customer reviews for all retargeting software companies. The most positive word describing retargeting software is "customer support" that is used in 3% of the reviews. The most negative one is difficult with being used in 0% of all retargeting software the reviews.
According to customer reviews, top 3 industries using Retargeting Software solutions are Marketing and Advertising, Retail and Consumer Goods. Top 3 industries consitute 41% of all customers. Top 3 industries that use any solution categories are Computer Software, Information Technology and Services and Marketing and Advertising.
Interest in Retargeting Software
This category was searched for 210 times on search engines in the last year. This has decreased to 170 today. If we compare with other product-based solutions, a typical solution was searched 4849 times in the last year and this increased to 6276 today.