Retargeting software allows companies to target users based on their recent product choices.
The most common use case for retargeting is targeting e-commerce users who start but do not complete transactions. For example, if a user recently views flights between 2 cities, it is more likely for that user to buy that flight compared to the average user.
To work effectively, retargeting software needs to be able to predict customer buying preferences with an acceptable level of accuracy. Access to data and advanced analytical models are required to achieve this
Retargeting software is also called retargeting networks as these companies have relations with a network of websites that share data and display marketing messages on behalf of retargeting companies.
Compare Retargeting Software
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Criteo Dynamic Retargeting
Searches with brand name
These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, retargeting software is more concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 87% (9% more than average) of search queries in this area.
Retargeting software is a highly concentrated solution category in terms of web traffic. Top 3 companies receive 86% (8% more than average solution category) of the online visitors on retargeting software company websites.
Number of Employees
Median number of employees that provide retargeting software is 23 which is 37
less than the median number of employees for the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 11 companies (37 less than average solution category) with >10 employees are offering retargeting software. Top 3 products are developed by companies with a total of 1-5k employees. However, 2 of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.