Retargeting Software
Retargeting software allows companies to target users based on their recent product choices.
The most common use case for retargeting is targeting e-commerce users who start but do not complete transactions. For example, if a user recently views flights between 2 cities, it is more likely for that user to buy that flight compared to the average user.
To work effectively, retargeting software needs to be able to predict customer buying preferences with an acceptable level of accuracy. Access to data and advanced analytical models are required to achieve this
Retargeting software is also called retargeting networks as these companies have relations with a network of websites that share data and display marketing messages on behalf of retargeting companies.
Compare Retargeting Software Results: 20
AIMultiple is data driven. Evaluate 20 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the 
imgicon to learn how it is calculated based on objective data.
Justuno
= 100 reviews 
= 1,000 employees 
= 100,000 visitors
AdRoll
= 100 reviews = 1,000 employees = 100,000 visitors
Criteo Dynamic Retargeting
= 100 reviews = 1,000 employees = 100,000 visitors
ConnectRetarget
= 100 reviews = 1,000 employees = 100,000 visitors
Perfect Audience
= 100 reviews = 1,000 employees = 100,000 visitors
SteelHouse Advertising Suite
= 100 reviews = 1,000 employees = 100,000 visitors
ConvertFlow
= 100 reviews = 1,000 employees = 100,000 visitors
Retargeting
= 100 reviews = 1,000 employees = 100,000 visitors
Gitt
= 100 reviews = 1,000 employees = 100,000 visitors
Match2One
= 100 reviews = 1,000 employees = 100,000 visitors
ReTargeter
= 100 reviews = 1,000 employees = 100,000 visitors
Outbrain Amplify
= 100 reviews = 1,000 employees = 100,000 visitors
Jabmo
= 100 reviews = 1,000 employees = 100,000 visitors
Action Recorder
= 100 reviews = 1,000 employees = 100,000 visitors
Retargg
= 100 reviews = 1,000 employees = 100,000 visitors
Meteora
= 100 reviews = 1,000 employees = 100,000 visitors
TargetBay
= 100 reviews = 1,000 employees = 100,000 visitors
Pixelme
= 100 reviews = 1,000 employees = 100,000 visitors
OptiMonk
= 100 reviews = 1,000 employees = 100,000 visitors
Feathr Ad Targeting
= 100 reviews = 1,000 employees = 100,000 visitors
Popularity
Searches with brand name
These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, retargeting software is more concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 87% (9% more than average) of search queries in this area.
Web Traffic
Retargeting software is a highly concentrated solution category in terms of web traffic. Top 3 companies receive 86% (8% more than average solution category) of the online visitors on retargeting software company websites.
Satisfaction
Retargeting software is highly concentrated in terms of user reviews. Top 3 companies receive 83% (25% more than average solution category) of the reviews on retargeting software company websites. Product satisfaction tends to be higher for more popular retargeting software products. Average rating for top 3 products is 3.8 vs 3.5 for average retargeting software product review.
Maturity
Number of Employees
Median number of employees that provide retargeting software is 23 which is 37 less than the median number of employees for the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 11 companies (37 less than average solution category) with >10 employees are offering retargeting software. Top 3 products are developed by companies with a total of 1-5k employees. However, 2 of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.