Retargeting Software

Retargeting software allows companies to target users based on their recent product choices.

The most common use case for retargeting is targeting e-commerce users who start but do not complete transactions. For example, if a user recently views flights between 2 cities, it is more likely for that user to buy that flight compared to the average user.

To work effectively, retargeting software needs to be able to predict customer buying preferences with an acceptable level of accuracy. Access to data and advanced analytical models are required to achieve this

Retargeting software is also called retargeting networks as these companies have relations with a network of websites that share data and display marketing messages on behalf of retargeting companies.

Innovators Specialists Leaders Challengers Market Presence Momentum
Popularity
Satisfaction
Maturity
Pricing
Country

Compare Retargeting Software
Results: 20

AIMultiple is data driven. Evaluate 20 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the icon to learn how it is calculated based on objective data.

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95.87303971916432
97.58226221079691
100
100
19.408740359897173
80.49003729447107
top5 , top10
top5 , top10
4star
AdRoll
3.80
100%
100%
100%
= 20 reviews
= 40 employees
= 20,000 visitors

83.56479955277061
85.9104402808335
0.24793508274600973
88.76160331135094
82.23650385604114
77.96576649515501
top5 , top10
4star
Criteo Dynamic Retargeting
3.80
100%
100%
42%
= 20 reviews
= 40 employees
= 20,000 visitors

65.64758092195275
69.92689963292035
2.1487587524235714
74.32174135143367
0
50.40473807622046
top10
4star
Jabmo
4.10
100%
0%
100%
= 20 reviews
= 40 employees
= 20,000 visitors

62.71246567203871
64.49133857096616
0.5785128001323201
67.92971465221324
20.668380462724937
58.4404261813323
top10
top5 , top10
4star
Outbrain Amplify
3.50
100%
100%
100%
= 20 reviews
= 40 employees
= 20,000 visitors

61.95263861804427
58.06185202467836
19.834713294954376
61.09962624691726
1.1053984575835476
66.93486161854136
top5 , top10
top10
4star
Justuno
4.09
48%
22%
100%
= 20 reviews
= 40 employees
= 20,000 visitors

Popularity

Searches with brand name

These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, retargeting software is more concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 87% (9% more than average) of search queries in this area.

Web Traffic

Retargeting software is a highly concentrated solution category in terms of web traffic. Top 3 companies receive 86% (9% more than average solution category) of the online visitors on retargeting software company websites.

Satisfaction

Retargeting software is highly concentrated than average in terms of user reviews. Top 3 companies receive 81% (23% more than average solution category) of the reviews on retargeting software company websites. Product satisfaction tends to be higher for more popular retargeting software products. Average rating for top 3 products is 3.9 vs 3.7 for average retargeting software product review.

Leaders Average Review Score Number of Reviews

Maturity

Number of Employees

Median number of employees that provide retargeting software is 23 which is 40 less than the median number of employees for the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 11 companies (36 less than average solution category) with >10 employees are offering retargeting software. Top 3 products are developed by companies with a total of 1-5k employees. However, 2 of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.

Retargg
Criteo
Outbrain Inc.
AdRoll