Call Analytics & Management Tool

Last update: January 13, 2025

Call analytics tools, also called call management software or inbound call tracking software, enable businesses to assign call tracking numbers to phone numbers in advertisements. +Show More

Call analytics tools, also called call management software or inbound call tracking software, enable businesses to assign call tracking numbers to phone numbers in advertisements. This enables businesses to attribute potential customer calls to specific marketing efforts. For example, call analytics and management tools can provide information about which ad or keyword got callers’ attention and businesses can use these tools to optimize marketing campaigns.

Some of these applications can also

  • merge multiple data sources (eg. CRM, web analytics or external data sources) to generate a lead score for the caller. This helps routing the call to appropriate personnel.
  • provide call intelligence and call outcome analytics by analyzing call recording.
  • provide real-time sales guidance
If you’d like to learn about the ecosystem consisting of Call Analytics & Management Tool and others, feel free to check AIMultiple Marketing.
How relevant, verifiable metrics drive AIMultiple’s rankings

AIMultiple uses relevant & verifiable metrics to evaluate vendors.

Metrics are selected based on typical enterprise procurement processes ensuring that market leaders, fast-growing challengers, feature-complete solutions and cost-effective solutions are ranked highly so they can be shortlisted.
Data regarding these metrics are collected from public sources as outlined in the “What are AIMultiple’s data sources?” section of this page.


There are 2 ways in which vendor metrics are processed to help prioritization:
1- Vendors are grouped within 4 metrics (customer satisfaction, market presence, growth and features) according to their performance in that metric.
2- Vendors that perform high in these metrics are ranked higher in the list.


The data used in each vendor’s ranking can be accessed by expanding the vendor’s row in the below list.
This page includes links to AIMultiple’s sponsors. Sponsored links are included in “Visit Website” buttons and ranked at the top of the list when results are sorted by “Sponsored”. Sponsors have no say over the ranking which is based on market data. Organic ranking can be seen by sorting by “AIMultiple” or other sorting approaches. For more on how AIMultiple works, please see the ethical standards that we follow and how we fund our research.

Products Position Customer satisfaction
Gong logo

Gong

Leader
Satisfactory
See More. Understand More. Win More. The Revenue Intelligence Platform (by Gong) transforms organizations with an accurate understanding of customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. It enables companies to capture, understand, and act on all customer interactions in a single, integrated platform Gong’s Revenue Intelligence Platform uses proprietary and patented AI technology to accurately understand customer interactions to increase visibility, drive decision-making, and align strategies in organizations to achieve successful outcomes. Thousands of innovative companies like Morningstar Inc., LinkedIn, Shopify, Slack, SproutSocial, Twilio, and Zillow trust Gong to power their customer reality. Gong is a private company headquartered in the San Francisco Bay Area. G2's audience of software users has ranked Gong #1 on the ‘Top 100 Best Software Products’ list for 2021 and 2022. Gong was also recognized on seven additional G2 Best Of lists, including: #1 in Highest Satisfaction Products #1 in Top 50 Enterprise Products #1 in Top 50 Mid-Market Products Best Products for Sales Small Business Products Fastest Growing Products For more information, visit www.gong.io.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.70 / 5 based on 5k reviews
Market presence
Number of case studies
50-100 case studies
Company's number of employees
1k-2k employees
Company's social media followers
100k-1m followers
Total funding
$1-1bn
# of funding rounds
8
Latest funding date
July 1, 2022
Company
Type of company
private
Founding year
2015
Twilio logo

Twilio

Leader
Satisfactory
Twilio powers the future of business communications, enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software. We take care of the messy telecom hardware and expose a globally available cloud API that developers can interact with to build intelligent & complex communications systems. As your app’s usage scales up or down, Twilio automatically scales with you. You only pay for what you use - no contracts, no shenanigans.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.35 / 5 based on ~900 reviews
Market presence
Number of case studies
300-400 case studies
Company's number of employees
5k-10k employees
Company's social media followers
100k-1m followers
Wingman logo

Wingman

Leader
Satisfactory
Clari Copilot turns your revenue team into serial closers by helping them win every revenue-critical moment. With Clari Copilot’s conversation intelligence platform, reps and managers have everything they need to compete fiercely, spot revenue leak, and close deals faster. With Clari and Clari Copilot coming together, you have everything you need to run revenue on one platform. With Clari Copilot, your conversation data lives right where your sales team works, in Clari. Top sales teams at Chargebee, Oktopost, PartsBase and Properly Homes trust Clari Copilot to run their revenue. Software power users on G2 have rated Clari Copilot among the best software for multiple categories, including: - Momentum leader - Best est. ROI - Easiest admin - Fastest implementation - Products users love For more information, please visit www.clari.com/products/copilot/.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.60 / 5 based on ~800 reviews
Market presence
Company's number of employees
10-20 employees
Company's social media followers
10k-20k followers
# of funding rounds
2
Latest funding date
August 22, 2019
Company
Type of company
private
Founding year
2018
Dialpad logo

Dialpad

Leader
Satisfactory
Dialpad Ai Voice is an intelligent business phone system that helps teams and businesses stay productive from anywhere, on any device. Ai Voice uses built-in Ai to take notes and transcribe calls for you, delivering post-call summaries and action items straight to your inbox. Setting up your new business phone takes minutes, and you can easily move between calls, video, and messaging from one unified workspace. Ai Voice integrates seamlessly with other business-critical applications like Google, Microsoft, Salesforce, and more.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.40 / 5 based on 2k reviews
Market presence
Number of case studies
50-100 case studies
Company's number of employees
1k-2k employees
Company's social media followers
50k-100k followers
Invoca logo

Invoca

Leader
Satisfactory
Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses answer these questions — and more — by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's AI-powered conversation intelligence, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US for property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit invoca.com/customers.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.65 / 5 based on ~900 reviews
Market presence
Number of case studies
50-100 case studies
Company's number of employees
300-400 employees
Company's social media followers
20k-30k followers
Total funding
$100-250m
# of funding rounds
7
Latest funding date
June 14, 2022
Last funding amount
$50-100m
Company
Type of company
private
Founding year
2008
CallRail logo

CallRail

Challenger
Satisfactory
CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses and integrating with leading marketing and sales software, our marketing analytics and business communications solutions deliver real-time insights that help our customers market with confidence.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.33 / 5 based on 1k reviews
Market presence
Number of case studies
50-100 case studies
Company's number of employees
300-400 employees
Company's social media followers
20k-30k followers
Total funding
$100-250m
# of funding rounds
4
Latest funding date
November 25, 2020
Last funding amount
$10-50m
Company
Type of company
private
Founding year
2011
Talkdesk logo

Talkdesk

Challenger
Satisfactory
Talkdesk® is a global cloud contact center leader for customer-obsessed companies. We believe that better customer experiences start with AI. Our automation-first customer experience solutions optimize our customers’ most critical customer service processes. Our speed of innovation, deep vertical expertise, and global footprint reflect our commitment to ensuring that businesses everywhere can deliver better customer experiences across any industry and through any channel, resulting in higher customer satisfaction and accelerated business outcomes. Over 1,800 innovative companies around the world, including Acxiom, Fujitsu, Hunter Douglas, IBM, Trivago, Tuft & Needle, YMCA, and 2U partner with Talkdesk to deliver a better way to great customer experience. Talkdesk offers Talkdesk CX Cloud, Talkdesk Industry Experience Clouds, and Talkdesk Phone all on one platform for an integrated holistic customer experience journey that is unified and seamless. Talkdesk CX Cloud™ combines enterprise scale with consumer simplicity, delivering unprecedented advantages of speed, agility, reliability, and security. Along with our flagship CX Cloud, we offer Talkdesk industry Experience CloudsTM which are purpose-built to meet the needs of vertical sectors to improve CX and generate industry-specific business outcomes. We offer the first and only business phone system natively built on a leading cloud contact center platform, which reduces costs and provides a better way for hybrid workforces to deliver great customer experiences.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.06 / 5 based on 3k reviews
Market presence
Number of case studies
50-100 case studies
Company's number of employees
1k-2k employees
Company's social media followers
100k-1m followers
Total funding
$250-500m
# of funding rounds
8
Latest funding date
August 12, 2021
Last funding amount
$100-250m
Company
Type of company
private
Founding year
2011
Aircall logo

Aircall

Challenger
Satisfactory
Aircall is the cloud-based call center and phone system of choice for modern businesses. A voice platform that integrates seamlessly with popular productivity and helpdesk tools. Aircall was built to make phone support easy to manage—accessible, transparent, and collaborative. We empower sales and support teams with 3+ users communicate clearly and efficiently. Admins can instantly add numbers from 100+ countries, scale their teams according to seasonality, and gain deep insights through real-time analytics. Accessible by desktop and mobile app, Aircall is trusted by over 15,000 companies worldwide. Start a risk-free trial to see Aircall in action.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.18 / 5 based on 1k reviews
Market presence
Number of case studies
50-100 case studies
Company's number of employees
400-1k employees
Company's social media followers
50k-100k followers
Total funding
$100-250m
# of funding rounds
11
Latest funding date
February 23, 2023
Last funding amount
$10-50m
Company
Type of company
private
Founding year
2014
Jiminny logo

Jiminny

Challenger
Satisfactory
Jiminny helps commercial teams maximize their revenue through conversation intelligence. With Jiminny, you can record, transcribe and analyze conversations, giving you access to valuable customer insights and full visibility into performance. Jiminny is the only partner who turns great sales leaders into great sales coaches, enabling you to drive true change across your sales teams and build high performing revenue generating teams.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.58 / 5 based on ~400 reviews
Market presence
Company's number of employees
50-100 employees
Company's social media followers
5k-10k followers
Total funding
$10-50m
# of funding rounds
3
Latest funding date
August 11, 2022
Last funding amount
$10-50m
Company
Type of company
private
Founding year
2016
Freshchat logo

Freshchat

Challenger
Satisfactory
Freshchat (a product of Freshworks Inc.) is a conversational engagement solution that helps businesses engage with customers across multiple channels such as web chat, email, phone, and social channels like WhatsApp, Instagram, and iMessage. Freshchat also offers native AI-powered chatbots that can be easily built with a no-code builder, which helps businesses provide personalized self-service at scale. With Freshchat's journey builder and ready-made playbooks, businesses can stay ahead of their customer's needs and support them proactively whenever necessary. Freshchat also provides a comprehensive view of the customer's conversation history and other relevant information, making agents more productive and enabling them to provide personalized experiences.
Basis for Evaluation

We made these evaluations based on the following parameters;

Customer satisfaction
Average rating
4.28 / 5 based on ~500 reviews
Market presence
Number of case studies
20-30 case studies
Company's number of employees
5k-10k employees
Company's social media followers
100k-1m followers

“-”: AIMultiple team has not yet verified that vendor provides the specified feature. AIMultiple team focuses on feature verification for top 10 vendors.


Sources

AIMultiple uses these data sources for ranking solutions and awarding badges in call analytics & management tools:


98 vendor web domains
85 funding announcements
253 social media profiles
303 profiles on review platforms
79 search engine queries

Call Analytics and Management Leaders

According to the weighted combination of 4 metrics

Gong logo
Twilio logo
Wingman logo
Dialpad logo
Invoca logo

What are call analytics and management
customer satisfaction leaders?

Taking into account the latest metrics outlined below, these are the current call analytics and management customer satisfaction leaders:

Gong logo
Invoca logo
Dialpad logo
Wingman logo
CallRail logo

Which call analytics and management solution provides the most customer satisfaction?

AIMultiple uses product and service reviews from multiple review platforms in determining customer satisfaction.

While deciding a product's level of customer satisfaction, AIMultiple takes into account its number of reviews, how reviewers rate it and the recency of reviews.

  • Number of reviews is important because it is easier to get a small number of high ratings than a high number of them.
  • Recency is important as products are always evolving.
  • Reviews older than 5 years are not taken into consideration
  • older than 12 months have reduced impact in average ratings in line with their date of publishing.

What are call analytics and management
market leaders?

Taking into account the latest metrics outlined below, these are the current call analytics and management market leaders:

Gong logo
Twilio logo
Wingman logo
Dialpad logo
Invoca logo

Which one has collected the most reviews?

AIMultiple uses multiple datapoints in identifying market leaders:

  • Product line revenue (when available)
  • Number of reviews
  • Number of case studies
  • Number and experience of employees
  • Social media presence and engagement
Out of these, number of reviews information is available for all products and is summarized in the graph:

Gong
Talkdesk
Dialpad
CallRail
Aircall

What are the most mature call analytics & management tools?

Which one has the most employees?

Freshworks logo
Twilio logo
Vonage logo
LiveOps logo
Nextiva logo

Which call analytics and management companies have the most employees?

44 employees work for a typical company in this solution category which is 21 more than the number of employees for a typical company in the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 66 companies with >10 employees are offering call analytics & management tools. Top 3 products are developed by companies with a total of 10k employees. The largest company in this domain is Freshworks with more than 8,000 employees. Freshworks provides the call analytics and management solution: Freshchat

Freshworks
Twilio
Vonage
LiveOps
Nextiva

Insights

What are the most common words describing call analytics & management tools?

This data is collected from customer reviews for all call analytics and management companies. The most positive word describing call analytics & management tools is “Easy to use” that is used in 10% of the reviews. The most negative one is “Difficult” with which is used in 2% of all the call analytics and management reviews.

What is the average customer size?

According to customer reviews, most common company size for call analytics and management customers is 1-50 Employees. Customers with 1-50 Employees make up 48% of call analytics and management customers. For an average Marketing solution, customers with 1-50 Employees make up 31% of total customers.

Customer Evaluation

These scores are the average scores collected from customer reviews for all call analytics & management tools. Call Analytics & Management Tools are most positively evaluated in terms of "Ease of Use" but falls behind in "Likelihood to Recommend".

Overall
Customer Service
Ease of Use
Likelihood to Recommend
Value For Money

Where are call analytics and management vendors' HQs located?

What is the level of interest in call analytics & management tools?

This category was searched on average for 985 times per month on search engines in 2024. This number has decreased to 0 in 2025. If we compare with other marketing solutions, a typical solution was searched 792 times in 2024 and this decreased to 0 in 2025.

Related Solutions