Password Manager

Password managers are software that securely stores and manages users' passwords. Password management software typically provides:

  • Automatic saving and management of passwords
  • Automatic filling of password forms and entries
  • Integration with web browsers and mobile applications
Popularity
Satisfaction
Maturity
Pricing
Country
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Compare Password Managers
Results: 99

AIMultiple is data driven. Evaluate 99 products based on comprehensive, transparent and objective AIMultiple scores. For any of our scores, click the icon to learn how it is calculated based on objective data.

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66.22961989359737
82.45923913511716
24.59239135117155
100
0
50.00000065207758
top5 , top10
5star
1Password
4.70
100%
0%
100%
= 20 reviews
= 20 employees
= 100,000 visitors

65.13941442355379
83.92426823994354
100
92.40533529992943
0
46.35456060716404
top5 , top10
4star
LastPass
4.40
100%
0%
100%
= 20 reviews
= 20 employees
= 100,000 visitors

62.562400524137686
73.78966669327257
1.693618790694236
91.4718929390356
4.427904629746436
51.33513435500281
top10
top10
5star
Rippling
4.90
100%
100%
100%
= 20 reviews
= 20 employees
= 100,000 visitors

51.36841694760581
62.96052124867487
0
78.70065156084358
0
39.77631264653676
4star
Okta
4.40
100%
0%
0%
= 20 reviews
= 20 employees
= 100,000 visitors

49.00832989108174
60.01041262486957
0
75.01301578108696
0
38.00624715729391
5star
KeePass
4.50
100%
0%
0%
= 20 reviews
= 20 employees
= 100,000 visitors

46.33284008887115
57.33249046338332
4.021739030373125
71.1628957004325
0
35.33318971435898
top5 , top10
5star
RoboForm
4.50
100%
0%
100%
= 20 reviews
= 20 employees
= 100,000 visitors

38.61464917682905
50.77039023252878
0.05542759015109176
50.95605934189209
100
26.458908121129312
top5 , top10
4star
Zoho Vault
4.30
31%
100%
4%
= 20 reviews
= 20 employees
= 100,000 visitors

37.77517355830605
46.02975104517902
0.0869565463696923
57.214095193772366
2.4977923552415797
29.520596071433072
top10
5star
Dashlane Business
4.60
37%
100%
7%
= 20 reviews
= 20 employees
= 100,000 visitors

33.46430665285646
39.43126920598928
0
48.45806594485256
6.6481645010722845
27.49734409972363
top5 , top10
4star
HashiCorp Vault
4.30
41%
100%
0%
= 20 reviews
= 20 employees
= 100,000 visitors

31.87739457571256
38.60051997249565
0
48.230150407148514
0.16399646776838653
25.15426917892946
4star
Windows Password Recovery Tool Ultimate
4.00
33%
13%
0%
= 20 reviews
= 20 employees
= 100,000 visitors

Market Presence Metrics

Popularity

Searches with brand name

These are the number of queries on search engines which include the brand name of the product. Compared to other product based solutions, Password Manager is more concentrated in terms of top 3 companies' share of search queries. Top 3 companies receive 81%, 10% more than the average of search queries in this area.

Web Traffic

Password Manager is a highly concentrated solution category in terms of web traffic. Top 3 companies receive 88% (15% more than average solution category) of the online visitors on password manager company websites.

Satisfaction

Password Manager is less concentrated than the average in terms of user reviews. Top 3 companies receive 53% (this is 6% for the average solution category) of the reviews in the market. Product satisfaction tends to be higher for more popular password manager products. Average rating for top 3 products is 4.7 vs 4.3 for average password manager product review.

Maturity

Zoho Corporation
Kaspersky Lab
Mozilla
Avast
Hashicorp

Number of Employees

23 employees work for a typical company in this category which is 29 less than the number of employees for a typical company in the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 35 companies (12 less than average solution category) with >10 employees are offering password manager. Top 3 products are developed by companies with a total of 101-500 employees. However, 1 of these top 3 companies have multiple products so only a portion of this workforce is actually working on these top 3 products.

Insights

Top Words Describing Password Managers

This data is collected from customer reviews for all password managers companies. The most positive word describing password managers is "easy to use" that is used in 11% of the reviews. The most negative one is time consuming with being used in 0% of all password managers the reviews.

easy to use
11%
features
6%
easy to learn
4%
Positive
Overall

Customer Evaluation

These scores are the average scores collected from customer reviews for all Password Managers companies. Compared to median scores of all solution categories, Password Managers comes forward with Ease of Use but falls behind in Customer Service.

Customers by

Industry

According to customer reviews, top 3 industries using Password Managers solutions are Computer Software, Information Technology and Services and Marketing and Advertising. Top 3 industries consitute 33% of all customers. Top 3 industries that use any solution categories are Computer Software, Information Technology and Services and Marketing and Advertising.

Company Size

According to customer reviews, most common company size is 11-50 employees with a share of 22%. The median share this company size is 18%. The most common company size that uses any solution category is employees.

Vendors by

HQ