Mobile Device Management Pricing Comparison: 10+ Products
Understanding pricing structures and other aspects of Mobile Device Management (MDM) software is necessary to make wise decisions. Pricing models vary significantly some vendors charge per device, others per user, and a few bundle MDM into broader platform subscriptions.
See how Mobile Device Management pricing is structured and compare MDM products.
Price comparison
Product | Price unit | $/month* |
|---|---|---|
Device | 1.50 | |
Device | 1.00 | |
ManageEngine Mobile Device Manager Plus Cloud | Device | 2.50 |
VMWare Workspace ONE (Mobile Essentials) | Device | 3.00 |
42Gears SureMDM | Device | 4.00 |
Miradore | Device | 4.00 |
Microsoft Intune | Technician | 4.00 |
Hexnode | Device | 5.50 |
Esper | Device | 6.00 |
Jamf Pro | Technician | 14.50 |
Ranking: From least to most expensive.
Examine how the features in these columns add up to the prices.
Free trial & compatibility (agent deployment)
*Multi-OS compatibility refers to the ability of the product to be used with iOS, Android, Windows, and macOS.
Ranking: Sponsored products with their links are listed at the top. Other products are ranked based on their total number of reviews.
Pricing structure analysis of the top 6 MDM solutions
1. NinjaOne MDM
NinjaOne is a unified IT operations platform built on an RMM heritage. Its MDM module extends device management from servers and workstations to mobile endpoints, making it the default choice for MSPs and IT teams already running NinjaOne for patch management and remote monitoring.
Platform coverage: Android (v8.0+), Apple iOS (v10+), iPadOS, and macOS. NinjaOne MDM does not manage Windows devices Windows management requires the NinjaOne RMM module, which is sold separately or bundled in higher tiers.1
Pricing: $1.50/endpoint/month for fleets of 10,000+; up to $3.75/endpoint/month for 50 or fewer devices. MDM is an add-on to the base NinjaOne platform.
Key Strengths:
- Zero-touch enrollment via Apple Business Manager (ADE) and Android Zero-Touch Task automation is genuinely capable: policy resyncs, compliance checks, and patching workflows run without manual triggers
- Remote access tools are mature, inherited from the RMM side of the platform
Choose NinjaOne MDM to secure, monitor, and manage all your mobile devices with ease.
2. AirDroid Business
AirDroid Business targets Android-first environments: retail kiosks, logistics fleets, rugged devices, and field service operations. It handles Android device management with depth that general-purpose MDMs rarely match, covering unattended remote control (no end-user action required to initiate a session), real-time GPS tracking, and geofencing.
Key Strengths:
- Unattended remote control is the clearest differentiator IT can connect to and control enrolled Android devices without an employee present or approving the session
- Multiple enrollment paths: Zero-touch, Samsung Knox Mobile Enrollment, QR code, and manual Live device monitoring with configurable alert thresholds (battery, connectivity, compliance status)
- One-click kiosk mode setup locks devices to a defined app set without complex policy configuration
3. Microsoft Intune
Intune is licensed per user, not per technician or per device (a device-only license exists for kiosk/dedicated-device scenarios).
Pricing:
- Intune Plan 1 (standalone): $8.00/user/month (annual commitment)
- Intune Plan 2 (add-on to Plan 1): $4.00/user/month adds advanced endpoint management and specialty device support
- Intune Suite (add-on to Plan 1): $10.00/user/month includes Remote Help, Endpoint Privilege Management, Advanced Analytics, Enterprise App Management, and Cloud PKI2
Bundled access: Intune Plan 1 is included at no additional cost in Microsoft 365 E3, E5, F1, F3, and Business Premium subscriptions, as well as Enterprise Mobility + Security E3 and E5. Organizations already on these plans do not need a separate Intune license.
Platform coverage: Windows, macOS, iOS/iPadOS, Android, Linux (Ubuntu Desktop).
Key capabilities: Conditional access policies, Microsoft Defender integration, selective wipe for BYOD, co-management with Configuration Manager.
Subscription model: Per-user subscription or per-device license (for dedicated/kiosk devices). Standalone or bundled with M365/EMS.
4. Miradore
Pricing: Free tier for core MDM (limited device count); paid tier at $4.00/device/month.
Miradore was acquired by GoTo (formerly LogMeIn) in September 2022. It operates as a standalone product, and MDM features are also available as an integrated add-on to GoTo Resolve customers. Buyers should factor GoTo’s broader roadmap into vendor evaluation.
Platform coverage: iOS, Android, Windows, macOS.
Key capabilities: Simple cross-platform enrollment, real-time location tracking, policy enforcement, compliance reporting.
Subscription model: Free tier available (no device minimum published); paid tier unlocks advanced configuration profiles and priority support.
5. Omnissa Workspace ONE
VMware Workspace ONE was subsequently rebranded as Omnissa in 2024.
Pricing: Omnissa no longer publishes standard public per-device or per-user rates. Pricing is quote-based and varies by tier (Essentials, Standard, Advanced, Enterprise), deployment model (cloud vs. on-premises), and contract length. Organizations evaluating Omnissa should request a direct quote, as published third-party pricing ($3–$5/device) reflects the pre-Broadcom/Omnissa model and may no longer be accurate.
Platform coverage: iOS, Android, Windows, macOS, ChromeOS, Linux.
Key capabilities: Unified endpoint management, AI-based automation (higher tiers), conditional access, single sign-on, advanced analytics.
Subscription model: Subscription-based, quote-required. On-premises perpetual licensing has been discontinued.
6. Jamf Pro
Pricing: Approximately $3.33–$3.67/device/month for Jamf Pro standalone (billed annually). The higher-tier Jamf Business plan, which bundles Jamf Pro, Jamf Connect (identity), and Jamf Protect (security), is priced at approximately $13.65/device/month.
Jamf Pro is the dominant Apple device management platform. It supports every Apple enrollment method, has the most extensive integration library for Apple-specific tooling, and typically keeps pace with Apple OS releases faster than cross-platform MDMs.
Platform coverage: iOS, iPadOS, macOS, tvOS. No Windows or Android support.
The most recent significant release, Jamf Pro 11.25, introduced: custom branding for the Self Service+ application on macOS, OIDC-based Single Sign-On improvements with session persistence across Jamf web apps, and account-driven enrollment hosting from the Jamf Pro server.
Key Strengths:
- The most mature Apple MDM implementation available
- Blueprint configurations, declarative device management, LAPS for macOS, and hardware-backed attestation are all well implemented
- Third-party integrations within the Apple ecosystem are extensive (Okta, Azure AD, SIEM tools, ticketing platforms)
- Professional services network is global and well-documented for complex deployments
Mobile device management software price breakdown
Types of pricing structures
Per-device pricing: Cost based on the number of devices being managed and monitored.
Per-user/technician pricing: Cost based on the number of users or technicians accessing the platform.
Tiered pricing: Different pricing levels are available according to the features and services included.
Pricing factors
Number of devices/endpoints: The number of devices managed directly impacts MDM software pricing.
- Features: Upper-tier packages offer more complex features and provide greater functional value than lower-tier packages. By adding valuable features, vendors advance to the next tier.
Subscription type: Prices are usually lower when subscribed for more extended periods. For example, vendors.
Extra expenses: Additional costs may include maintenance fees, onboarding requirements, and training fees.
7. Hexnode
Pricing:
- Pro: $2.20/device/month (annual)
- Enterprise: $3.20/device/month (annual)
- Ultimate: $4.70/device/month (annual)
Note: Third-party pricing aggregators sometimes list Hexnode at $5.50/device, which does not correspond to any published tier.
Platform coverage: Among the broadest in the MDM market iOS, Android, Windows, macOS, ChromeOS, Linux, Amazon Fire OS, Apple tvOS.
Subscription model: Annual per-device tiers. Free 14-day trial available.
Mobile Device Management Price Breakdown
Types of Pricing Structures
Per-device pricing: A flat fee per enrolled device. Common among dedicated MDM vendors (NinjaOne, AirDroid, Hexnode, Esper). Straightforward to budget for when device count is stable.
Per-user pricing: Cost based on the number of users who have devices enrolled. Each user may have multiple devices covered. Microsoft Intune uses this model; it suits organizations where users regularly switch between devices or where BYOD is prevalent.
Bundled pricing: MDM is included within a broader platform subscription, with no separate MDM line item. Microsoft 365 E3 and Business Premium include Intune Plan 1. GoTo Resolve customers can access Miradore MDM features as an add-on. This model reduces visible MDM cost but obscures whether the organization is paying for features it would not otherwise need.
Quote-based pricing: No published price list; vendors negotiate based on seat count, contract length, and enterprise requirements. Omnissa Workspace ONE now falls into this category. Jamf Pro is technically published but heavily discounted through volume negotiation.
Key Pricing Factors
Number of devices or users: The primary cost driver for most MDM products. Per-device models scale linearly; per-user models depend on how many devices each user enrolls.
Feature tier: Vendors segment features across tiers. Advanced security, analytics, automation, and API access often require higher-tier plans. Jamf’s gap between standalone Jamf Pro (~$3.67/device) and the bundled Jamf Business plan (~$13.65/device) illustrates how substantially costs can rise when adding security and identity modules.
Subscription term: Annual commitments typically yield lower per-unit rates than month-to-month plans. Multi-year agreements can produce further discounts but carry risk if the vendor’s product or ownership changes (see Jamf, Omnissa).
Platform scope: Organizations managing a mixed-OS fleet (Windows + macOS + iOS + Android) generally pay more or require multiple tools. NinjaOne, for instance, charges separately for MDM (mobile/macOS) and RMM (Windows).
FAQ
MDM is software that gives IT administrators centralized control over the devices their organization uses including smartphones, tablets, laptops, and shared kiosks. Core capabilities include enrollment, policy enforcement, remote wipe, application management, and compliance reporting.
Further reading
Reference Links
Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE and NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and resources that referenced AIMultiple.
Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.
He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.
Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.
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