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Sıla Ermut

Sıla Ermut

Industry Analyst
73 Articles
Stay up-to-date on B2B Tech

Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.

Research interests

Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.

She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.

Professional experience

Sıla previously worked as a recruiter and worked in project management and consulting firms.

Education

She holds:
  • Bachelor of Arts degree in International Relations from Bilkent University.
  • Master of Science degree in Social Psychology from Başkent University.

Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.

Latest Articles from Sıla

Enterprise SoftwareMay 12

Top 15 IT Service Management Tools

We evaluated the top 15 IT service management tools based on user experience, performance, and feature set. Explore our findings to see how these leading solutions differ in areas including AI features, communication integrations, DevOps, monitoring & security connections, and deployment options.

Enterprise SoftwareMay 12

Control-M for Enterprise Workload Automation

Control-M by BMC Software helps teams coordinate and automate data and application workflows across environments, including mainframes, the cloud, and hybrid systems. It gives users a single place to schedule jobs, track progress, and handle dependencies.

Enterprise SoftwareMay 12

AutoSys: Key Features and User Insights

Interest in Broadcom’s AutoSys is declining (Source: Google Trends) and it has a lower average rating on review platforms compared to most other workload automation tools.

AIMay 12

AI Video Pricing: Compare Synthesia & Invideo AI

AI video pricing can differ significantly across platforms, influenced by factors such as output quality, customization options, and features. As more businesses and creators turn to AI for efficient video production, understanding these pricing models becomes essential.

AIMay 12

AI Scientist: Automating the Future of Scientific Discovery

AI scientists mark a major advance toward fully automatic scientific discovery, aiming to perform the entire research process independently. Unlike traditional tools, these automated labs can expedite research processes by generating hypotheses, designing and executing experiments, interpreting results, and communicating findings.

AIMay 12

AI Presentation Maker: Gamma vs Google Slides

We evaluated the top 5 AI presentation makers across 9 dimensions with 4 different prompts to assess their context and prompt understanding, visual AI integration, and voice and brand style adaptation capabilities: AI presentation maker benchmark results See the methodology and evaluation criteria to understand how we determined these results.

AIMay 8

Top 20 Supply Chain AI Tools with Examples

From demand forecasting and inventory optimization to last-mile delivery and supplier negotiations, AI enables supply chain companies to process complex data, respond to disruptions more quickly, and make more informed decisions across global networks.

AIMay 8

Top 8 Drug Discovery Software

The drug discovery software market divides into three categories: computational chemistry suites for structure-based design, AI-native platforms for generative chemistry and target identification, and R&D data management systems for ELN, LIMS, synthesis tracking, data analysis, and compound registration. We compared the top 8 drug discovery platforms across features, pricing, and deployment models.

AIMay 8

Top 10 Voice Bots: Bland AI, ElevenLabs & PolyAI

A voice bot or voice AI agent listens to the caller, uses speech recognition to convert spoken words into text, applies natural language processing and natural language understanding to identify customer intent, and then returns an answer via text-to-speech.

AIApr 29

Generative AI Ethics: How to Manage Them

Generative AI raises important concerns about how knowledge is shared and trusted. Britannica, for instance, filed a lawsuit against Perplexity, alleging that the company illegally and knowingly copied Britannica’s human-verified content and misused its trademarks without permission. Explore what generative AI ethics concerns are and best practices for managing them. 1.