Sıla Ermut
Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.
Research interests
Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.
Professional experience
Sıla previously worked as a recruiter and worked in project management and consulting firms.Education
She holds:- Bachelor of Arts degree in International Relations from Bilkent University.
- Master of Science degree in Social Psychology from Başkent University.
Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.
Latest Articles from Sıla
Audience Simulation: Can LLMs Predict Human Behavior?
In marketing, evaluating how accurately LLMs predict human behavior is crucial for assessing their effectiveness in anticipating audience needs and recognizing the risks of misalignment, ineffective communication, or unintended influence.
Top 125 Generative AI Applications
Based on our analysis of 30+ case studies and 10 benchmarks, where we tested and compared over 40 products, we identified 125 generative AI use cases across the following categories: For other applications of AI for requests where there is a single correct answer (e.g., prediction or classification), check out AI applications.
LLM Market Share: Compare Usage & Adoption
We analyzed LLM market share by combining usage-based data and web visit estimates to show how demand for large language models is distributed across AI labs and AI applications: LLM market share comparison by country Read the methodology to see how we measured and calculated these results.
Compare Relational Foundation Models
We benchmarked SAP-RPT-1-OSS against gradient boosting (LightGBM, CatBoost) on 17 tabular datasets spanning the semantic-numeral spectrum, small/high-semantic tables, mixed business datasets, and large low-semantic numerical datasets. Our goal is to measure where a relational LLM’s pretrained semantic priors may provide advantages over traditional tree models and where they face challenges under scale or low-semantic structure.
LLM Quantization: BF16 vs FP8 vs INT4
We benchmarked Qwen3-32B at 4 precision levels (BF16, FP8, GPTQ-Int8, GPTQ-Int4) on a single NVIDIA H100 80GB GPU. Each configuration was evaluated on 2 benchmarks (~12.2K questions) covering knowledge and code generation, plus 2,000+ inference runs to measure throughput. Int4 is 2.
E-Commerce AI Video Maker Benchmark: Veo 3 vs Sora 2
Product visualization plays a crucial role in e-commerce success, yet creating high-quality product videos remains a significant challenge. Recent advancements in AI video generation technology offer promising solutions.
Text-to-Speech Software: Hume & ElevenLabs
As AI capabilities evolve, text-to-speech (TTS) software is becoming more adept at producing natural, human-like speech. We evaluated and compared the performance of five different TTS and sentiment analysis tools (Resemble, ElevenLabs, Hume, Azure, and Cartesia) across seven core emotion categories to determine which could most accurately, consistently, and comprehensively recognize emotional tones.
No-Code AI: Benefits, Industries & Key Differences
No-code AI tools allow users to build, train, or deploy AI applications without writing code. These platforms typically rely on drag-and-drop interfaces, natural language prompts, guided setup wizards, or visual workflow builders. This approach lowers the barrier to entry and makes AI development accessible to users without a programming background.
Large Quantitative Models: Applications & Challenges
Modern systems are becoming too complex for traditional statistical analysis, as institutions now handle massive datasets, including patient data, weather data, and financial market data. Large quantitative models (LQMs) help by processing these datasets, integrating structured and unstructured data, and applying predictive modeling to uncover patterns and provide data-driven insights that traditional methods cannot deliver.
10 eCommerce Data Collection Best Practices & Examples
As online shopping grows and customer expectations shift, eCommerce businesses face increasing pressure to stay competitive. Real-world data is key to making faster, smarter decisions. Failing to collect and utilize data properly can result in missed sales, inefficient operations, and poor customer retention.
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