Sıla Ermut
Sıla is an industry analyst at AIMultiple covering AI models, AI infrastructure, AI governance, and enterprise applications of AI.
Research interests
Sıla’s research focuses on the use of AI in marketing, healthcare, supply chains, and sustainability. She also covers AI evaluation, governance, ethics, and adoption.Her work includes researching and comparing AI technologies, analyzing their business applications, and contributing to AIMultiple’s technology benchmarks.
Professional experience
Sıla previously worked as a recruiter and worked in project management and consulting firms.Education
She holds:- Bachelor of Arts degree in International Relations from Bilkent University.
- Master of Science degree in Social Psychology from Başkent University.
Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.
Latest Articles from Sıla
Audience Simulation: Can LLMs Predict Human Behavior?
In marketing, evaluating how accurately LLMs predict human behavior is crucial for assessing their effectiveness in anticipating audience needs and recognizing the risks of misalignment, ineffective communication, or unintended influence. Audience simulation with LLMs enables the modeling of virtual audiences, helping organizations anticipate reactions to content or products without relying on costly surveys or focus…
AutoSys: Key Features and User Insights
Interest in Broadcom’s AutoSys is declining (Source: Google Trends) and it has a lower average rating on review platforms compared to most other workload automation tools. This may be partially explained by: Dive into AutoSys’s capabilities, user evaluations, and outlook to learn more: AutoSys was originally developed by CA Technologies and acquired by Broadcom in…
15 AI Agents in Marketing Tools & Examples
Research shows that 50% of organizations using generative AI plan to launch agentic AI pilot programs.8AI agents in marketing introduce systems that can reason, make decisions, and act with minimal human oversight. These intelligent agents analyze customer data, generate actionable insights, and coordinate campaigns across multiple platforms in real-time. We evaluated the top 15 AI…
20 Strategies for AI Improvement & Examples
AI models require continuous improvement as data, user behavior, and real-world conditions evolve. Even well-performing models can drift when the patterns they learned no longer match current inputs, leading to reduced accuracy and unreliable predictions. Changes in regulations, product requirements, or customer expectations can also introduce new constraints that existing models were not designed to…
Compare Remote Control Software: NinjaOne & Acronis
We tested the top 3 remote control software (also known as remote access software) to evaluate the general UI and remote control experience, their remote control quality, protocols, and unique capabilities: Check out the agent deployment process before jumping into our experiences and observations on remote access. See our methodology to learn how we measured…
MSP Automation: Acronis, ConnectWise Automate & Rewst
Managed service providers (MSPs) handle a constant operational load, including ticket management, patch management, onboarding, alert monitoring, billing reconciliation, and documentation updates. These are necessary but time-intensive tasks. Automation changes the equation by reducing manual workload and human error risk, enabling proactive responses through continuous system monitoring, and improving response times and consistency across client…
Top 5 Facial Recognition Challenges & Solutions
Facial recognition is now part of everyday life, from unlocking phones to verifying identities in public spaces. Its reach continues to grow, bringing both convenience and new possibilities. However, this expansion also raises concerns about accuracy, privacy, bias, and fairness that need careful attention. The chart compares eight facial recognition systems using the Racial Faces…
eCommerce Technologies Use Cases & Examples
Increasing competition in the eCommerce sector requires businesses to understand how technology is changing customer expectations. Organizations must remain informed about emerging tools and market developments to respond effectively and sustain service quality. Discover the top 15 eCommerce technologies in personalization and customer engagement, operations and efficiency, and payment systems: Chatbots and intelligent virtual assistants…
Blockchain Case Studies Across Key Industries
We collected the top 20 real-world blockchain case studies to help executives identify mature and high-impact investment opportunities. Business challenge: The pharmaceutical supply chain needed to comply with the U.S. Drug Supply Chain Security Act, which requires interoperable tracking of prescription drugs through changes of ownership. The industry also faced risks from counterfeit drugs, fragmented…
AI Rollups: Funding, Investors and Industry Trends
We analyzed 30 investments involving over 130 investors from the past 3 years to understand the current trend for AI rollups. Based on our analysis, we identified investor activity and trends, including the number of investors backing AI rollups, the total funding raised for AI rollups, and the leading industries. See the methodology to learn…
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