Sıla Ermut
Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.
Research interests
Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.
Professional experience
Sıla previously worked as a recruiter and worked in project management and consulting firms.Education
She holds:- Bachelor of Arts degree in International Relations from Bilkent University.
- Master of Science degree in Social Psychology from Başkent University.
Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.
Latest Articles from Sıla
10+ Large Language Model Examples
We have gathered open-source benchmarks to compare leading proprietary and open-source large language models. Choose your use case to find the right model. You can evaluate large language models by examining their benchmark performance and real-world latency (available by clicking each model’s name in the table), and by reviewing their pricing to assess overall efficiency…
Top 15 IT Service Management Tools
We evaluated the top 15 IT service management tools based on user experience, performance, and feature set. Explore our findings to see how these leading solutions differ in areas including AI features, communication integrations, DevOps, monitoring & security connections, and deployment options. Sorting in the above table: Sponsors are listed at the top with their…
Generative AI Ethics: How to Manage Them
Generative AI raises important concerns about how knowledge is shared and trusted. Britannica, for instance, filed a lawsuit against Perplexity, alleging that the company illegally and knowingly copied Britannica’s human-verified content and misused its trademarks without permission.34 Explore what generative AI ethics concerns are and best practices for managing them. AI models learn patterns from…
Audience Simulation: Can LLMs Predict Human Behavior?
In marketing, evaluating how accurately LLMs predict human behavior is crucial for assessing their effectiveness in anticipating audience needs and recognizing the risks of misalignment, ineffective communication, or unintended influence. Audience simulation with LLMs enables the modeling of virtual audiences, helping organizations anticipate reactions to content or products without relying on costly surveys or focus…
Compare Email Marketing Pricing: Top 20 Providers
Choosing an email marketing service that fits your budget is key to effective campaigns. Basic plans often include features such as email design tools, contact management, and limited automation, making them ideal for small businesses. Higher-tier plans offer advanced automation, segmentation, analytics, and integrations, making them suitable for larger enterprises. Below, you can see the…
Top 20 Email Server Software: Features & Pricing
There are two main use cases for email servers. If you are looking for: Sorting: The list ranks providers, with sponsored entries shown first along with their respective links. All non-sponsored providers are listed in order of the total number of B2B user reviews collected from G2 and Capterra. Pricing details and feature information were…
AI in Sales: 15 Use Cases & Examples
Artificial intelligence can enhance sales processes from lead generation to sales forecasting, helping businesses overcome low conversion rates and long sales cycles. Check out AI in sales use cases structured around key sales activities to show how sales AI tools can accelerate the sales cycle and enhance sales effectiveness: Sales forecasting is crucial in the…
AI Video Pricing: Compare Synthesia & Invideo AI
AI video pricing can differ significantly across platforms, influenced by factors such as output quality, customization options, and features. As more businesses and creators turn to AI for efficient video production, understanding these pricing models becomes essential. Dive in for a detailed comparison of the top AI video tools, highlighting what each service provides at…
Top 9 AI Providers Compared
The AI infrastructure ecosystem is growing rapidly, with providers offering diverse approaches to building, hosting, and accelerating models. While they all aim to power AI applications, each focuses on a different layer of the stack. We benchmarked the most widely used providers on OpenRouter: Cerebras, DeepInfra, Fireworks AI, Groq, Nebius, and SambaNova, using the GPT-OSS-120B…
AI Presentation Maker: Gamma vs Google Slides
We evaluated the top 5 AI presentation makers across 9 dimensions with 4 different prompts to assess their context and prompt understanding, visual AI integration, and voice and brand style adaptation capabilities: See the methodology and evaluation criteria to understand how we determined these results. The score variations across Gamma, Google Slides with Gemini, SketchBubble,…
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