Sıla Ermut
Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.
Research interests
Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.
Professional experience
Sıla previously worked as a recruiter and worked in project management and consulting firms.Education
She holds:- Bachelor of Arts degree in International Relations from Bilkent University.
- Master of Science degree in Social Psychology from Başkent University.
Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.
Latest Articles from Sıla
Compare Remote Control Software: NinjaOne & Acronis
We tested the top 3 remote control software (also known as remote access software) to evaluate the general UI and remote control experience, their remote control quality, protocols, and unique capabilities: Strengths and weaknesses based on our observations Check out the agent deployment process before jumping into our experiences and observations on remote access.
Text-to-Image Generators: Nano Banana Pro & GPT Image 1.5
We compared the top 6 text-to-image models across 15 prompts to evaluate visual generation capabilities in terms of temporal consistency, physical realism, text and symbol recognition, human activity understanding, and complex multi-object scene coherence: Text-to-image generators benchmark results Review our benchmark methodology to understand how these results are calculated and see output examples.
eCommerce Technologies Use Cases & Examples
The eCommerce sector continues to expand by ~10% each year as more consumers shift their purchasing habits online and seek faster and more convenient digital experiences.This growth is also accompanied by increasing competition, making it essential for businesses to understand how technology is shaping customer expectations.
Top 9 AI Providers Compared
The AI infrastructure ecosystem is growing rapidly, with providers offering diverse approaches to building, hosting, and accelerating models. While they all aim to power AI applications, each focuses on a different layer of the stack.
World Foundation Models: 10 Use Cases
Training robots and autonomous vehicles (AVs) in the physical world can be costly, time-consuming and risky. World Foundation Models offer a scalable alternative by enabling realistic simulations of real-world environments. These models accelerate development and deployment in robotics, AVs, and other domains by reducing reliance on physical testing.
Top 12 SEO AI Use Cases with Case Studies
As algorithms change and consumer expectations rise, it has become more challenging to compete for accessibility in search results. Conventional SEO techniques, which depend on manual research and minor updates, frequently fall behind these developments. AI-powered SEO tools address this challenge by automating complex tasks and aligning content more precisely with user intent.
AI in Sales: 15 Use Cases & Examples
Artificial intelligence can enhance sales processes from lead generation to sales forecasting, helping businesses overcome low conversion rates and long sales cycles.
Supervised Fine-Tuning vs Reinforcement Learning
Can large language models internalize decision rules that are never stated explicitly? To examine this, we designed an experiment in which a 14B parameter model was trained on a hidden “VIP override” rule within a credit decisioning task, without any prompt-level description of the rule itself.
Top 15 IT Service Management Tools
We evaluated the top 15 IT service management tools based on user experience, performance, and feature set. Explore our findings to see how these leading solutions differ in areas including AI features, communication integrations, DevOps, monitoring & security connections, and deployment options.
Control-M for Enterprise Workload Automation
Control-M by BMC Software helps teams coordinate and automate data and application workflows across environments, including mainframes, the cloud, and hybrid systems. It gives users a single place to schedule jobs, track progress, and handle dependencies.
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