Sıla Ermut
Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.
Research interests
Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.
Professional experience
Sıla previously worked as a recruiter and worked in project management and consulting firms.Education
She holds:- Bachelor of Arts degree in International Relations from Bilkent University.
- Master of Science degree in Social Psychology from Başkent University.
Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.
Latest Articles from Sıla
Compare Relational Foundation Models
We benchmarked SAP-RPT-1-OSS against gradient boosting (LightGBM, CatBoost) on 17 tabular datasets spanning the semantic-numeral spectrum, small/high-semantic tables, mixed business datasets, and large low-semantic numerical datasets. Our goal is to measure where a relational LLM’s pretrained semantic priors may provide advantages over traditional tree models and where they face challenges under scale or low-semantic structure.
LLM Quantization: BF16 vs FP8 vs INT4
We benchmarked Qwen3-32B at 4 precision levels (BF16, FP8, GPTQ-Int8, GPTQ-Int4) on a single NVIDIA H100 80GB GPU. Each configuration was evaluated on 2 benchmarks (~12.2K questions) covering knowledge and code generation, plus 2,000+ inference runs to measure throughput. Int4 is 2.
Top 10 Price Monitoring Tools
Price monitoring tools track competitors’ prices to enable pricing strategies that respond to market changes and stay competitive as conditions shift. Explore the top 10 price monitoring tools, review their key features and pricing models, and learn how they can enable pricing strategies that respond to market changes.
AI Rollups: Funding, Investors and Industry Trends
We analyzed 30 investments involving over 130 investors from the past 3 years to understand the current trend for AI rollups. Based on our analysis, we identified investor activity and trends, including the number of investors backing AI rollups, the total funding raised for AI rollups, and the leading industries.
LLM Market Share: Compare Usage & Adoption
We analyzed LLM market share by combining usage-based data and traffic estimates to show how demand for large language models is distributed across AI labs and AI applications: LLM market share comparison by country Read the methodology to see how we measured and calculated these results.
Top 11 AI in ITSM Use Cases & Examples
Leveraging AI for IT service management (ITSM) tools supports organizations in terms of: See the top 11 use cases of AI in ITSM, examples, and benefits of leveraging AI in ITSM.
Top 20 Predictions from Experts on AI Job Loss
As a McKinsey consultant, I helped enterprises adopt new technology for a decade. My quick answers on AI job loss: AI job loss predictions Note: The size of the plots is correlated with the size of the job loss prediction. The percentages referenced in our analysis are derived from assumptions about overall job displacement.
AI Energy Consumption Statistics
A recent forecast predicts AI will use over half of data center electricity by 2028.As compute-intensive workloads such as generative AI expand, total electricity demand is also expected to rise. Explore the key statistics on AI energy consumption and best practices derived from leading AI researchers and agencies.
Top 10 AI Avatar Generation Tools
When choosing the right AI avatar generation tool, businesses can take into account the following components: We tested 6 AI avatar generation tools and compared their visual (resolution and export capabilities) and voice (number of languages supported and voice cloning availability) features, as well as their pricing plans.
AI Video Pricing: Compare Synthesia & Invideo AI
AI video pricing can differ significantly across platforms, influenced by factors such as output quality, customization options, and features. As more businesses and creators turn to AI for efficient video production, understanding these pricing models becomes essential.
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