Sıla Ermut
Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.
Research interests
Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.
Professional experience
Sıla previously worked as a recruiter and worked in project management and consulting firms.Education
She holds:- Bachelor of Arts degree in International Relations from Bilkent University.
- Master of Science degree in Social Psychology from Başkent University.
Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.
Latest Articles from Sıla
Top 20 Predictions from Experts on AI Job Loss
As a McKinsey consultant, I helped enterprises adopt new technology for a decade. My quick answers on AI job loss: AI job loss predictions Note: The size of the plots is correlated with the size of the job loss prediction. The percentages referenced in our analysis are derived from assumptions about overall job displacement.
Audience Simulation: Can LLMs Predict Human Behavior?
In marketing, evaluating how accurately LLMs predict human behavior is crucial for assessing their effectiveness in anticipating audience needs and recognizing the risks of misalignment, ineffective communication, or unintended influence.
Supervised Fine-Tuning vs Reinforcement Learning
Can large language models internalize decision rules that are never stated explicitly? To examine this, we designed an experiment in which a 14B parameter model was trained on a hidden “VIP override” rule within a credit decisioning task, without any prompt-level description of the rule itself.
Large Quantitative Models: Applications & Challenges
Modern systems are becoming too complex for traditional statistical analysis, as institutions now handle massive datasets, including patient data, weather data, and financial market data. Large quantitative models (LQMs) help by processing these datasets, integrating structured and unstructured data, and applying predictive modeling to uncover patterns and provide data-driven insights that traditional methods cannot deliver.
Control-M for Enterprise Workload Automation
Control-M by BMC Software helps teams coordinate and automate data and application workflows across environments, including mainframes, the cloud, and hybrid systems. It gives users a single place to schedule jobs, track progress, and handle dependencies.
AI Fail: 10 Root Causes & Real-life Examples
Whether it’s a self-driving car crash, a biased algorithm, or a breakdown in a customer service chatbot, failures in deployed AI systems can have serious consequences and raise important ethical and societal questions.
Content Authenticity: Tools & Use Cases
The increasing prevalence of misinformation, deepfakes, and unauthorized modifications has made content verification important. In the United Kingdom, 75% of adults believe that digitally altered content contributes to the spread of misinformation, underscoring the need for reliable verification methods.
Top 10 AI Avatar Generation Tools
When choosing the right AI avatar generation tool, businesses can take into account the following components: Compare AI avatar generation tools The table above is sorted alphabetically except for our sponsor at the top. For more on prices, check the pricing comparison.
Top 20 Email Server Software: Features & Pricing
There are two main use cases for email servers. If you are looking for: Top 15 transactional email providers Sorting: The list ranks providers, with sponsored entries shown first along with their respective links. All non-sponsored providers are listed in order of the total number of B2B user reviews collected from G2 and Capterra.
Agentic AI in ITSM: 10 Use Cases & Examples
Agentic AI in ITSM marks a practical shift in how organizations manage IT operations and service delivery. Instead of relying on static automation or predefined workflows, agentic AI enables contextual reasoning, allowing AI agents to act autonomously within IT environments.
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