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Sıla Ermut

Sıla Ermut

Industry Analyst
74 Articles
Stay up-to-date on B2B Tech

Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.

Research interests

Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.

She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.

Professional experience

Sıla previously worked as a recruiter and worked in project management and consulting firms.

Education

She holds:
  • Bachelor of Arts degree in International Relations from Bilkent University.
  • Master of Science degree in Social Psychology from Başkent University.

Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.

Latest Articles from Sıla

Enterprise SoftwareMay 14

Top 20 ITSM Case Studies

Leveraging IT Service Management (ITSM) tools is essential for businesses aiming to increase the efficiency of their IT operations and enhance service delivery.

AIMay 14

AI Image Detector Benchmark

As these synthetic visuals grow more realistic and accessible, the ability to detect them has become a critical concern for upholding generative AI ethics, combating misinformation, and ensuring image authenticity. We compared the top 7 AI image detectors across 5 dimensions and found that most perform no better than a coin toss.

AIMay 14

Top 12 SEO AI Use Cases with Case Studies

As algorithms change and consumer expectations rise, it has become more challenging to compete for accessibility in search results. Conventional SEO techniques, which depend on manual research and minor updates, frequently fall behind these developments. AI-powered SEO tools address this challenge by automating complex tasks and aligning content more precisely with user intent.

AIMay 14

AI in Sales: 15 Use Cases & Examples

Artificial intelligence can enhance sales processes from lead generation to sales forecasting, helping businesses overcome low conversion rates and long sales cycles.

AIMay 13

Supervised Fine-Tuning vs Reinforcement Learning

Can large language models internalize decision rules that are never stated explicitly? To examine this, we designed an experiment in which a 14B parameter model was trained on a hidden “VIP override” rule within a credit decisioning task, without any prompt-level description of the rule itself.

Enterprise SoftwareMay 13

IT Asset Management (ITAM) Pricing Comparison

Finding the right IT Asset Management (ITAM) solution is key to controlling costs, reducing risks, and gaining full visibility into your IT infrastructure. Designed for IT managers, procurement teams, and SMEs, this comparison highlights how different pricing models and feature sets align with varying business needs.

Enterprise SoftwareMay 12

Prices of Top 6 IT Service Management (ITSM) Software

IT Service Management (ITSM) tools that support incident, problem, change, and knowledge base management offer diverse pricing models. See IT service management pricing details of the top 6 providers and the feature guide for small businesses and enterprises. ITSM pricing comparison Note: Pricing information is obtained from vendor websites.

Enterprise SoftwareMay 12

Top 15 IT Service Management Tools

We evaluated the top 15 IT service management tools based on user experience, performance, and feature set. Explore our findings to see how these leading solutions differ in areas including AI features, communication integrations, DevOps, monitoring & security connections, and deployment options.

Enterprise SoftwareMay 12

Compare Remote Control Software: NinjaOne & Acronis

We tested the top 3 remote control software (also known as remote access software) to evaluate the general UI and remote control experience, their remote control quality, protocols, and unique capabilities: ​​Strengths and weaknesses based on our observations Check out the agent deployment process before jumping into our experiences and observations on remote access.

AIMay 12

25 Healthcare AI Use Cases with Examples

Healthcare systems are under growing pressure from rising patient data volumes and increasing demand for personalized care.  Healthcare AI applications have emerged as a powerful solution to these problems by optimizing processes, enhancing diagnostic accuracy, and improving patient outcomes.