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Sıla Ermut

Sıla Ermut

Industry Analyst
69 Articles
Stay up-to-date on B2B Tech

Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.

Research interests

Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.

She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.

Professional experience

Sıla previously worked as a recruiter and worked in project management and consulting firms.

Education

She holds:
  • Bachelor of Arts degree in International Relations from Bilkent University.
  • Master of Science degree in Social Psychology from Başkent University.

Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.

Latest Articles from Sıla

DataFeb 20

Federated Learning: 7 Use Cases & Examples

According to recent McKinsey analyses, the most pressing risks of AI adoption include model hallucinations, data provenance and authenticity, regulatory non-compliance, and AI supply chain vulnerabilities. Federated learning (FL) has emerged as a foundational technique for organizations seeking to mitigate these risks.

AIFeb 20

20 Strategies for AI Improvement & Examples

AI models require continuous improvement as data, user behavior, and real-world conditions evolve. Even well-performing models can drift over time when the patterns they learned no longer match current inputs, leading to reduced accuracy and unreliable predictions.

Enterprise SoftwareFeb 19

Top 11 AI in ITSM Use Cases & Examples

Leveraging AI for IT service management (ITSM) tools supports organizations in terms of: See the top 11 use cases of AI in ITSM, examples, and benefits of leveraging AI in ITSM.

Enterprise SoftwareFeb 19

Prices of Top 5 IT Service Management (ITSM) Software

IT Service Management (ITSM) tools that support incident, problem, change, and knowledge base management offer diverse pricing models. See IT service management pricing details of the top 5 providers and the feature guide for small businesses and enterprises. ITSM pricing comparison Note: Pricing information is obtained from vendor websites.

AIFeb 18

10+ Large Language Model Examples & Benchmark

We have used open-source benchmarks to compare top proprietary and open-source large language model examples. You can choose your use case to find the right model. Comparison of the most popular large language models We have developed a model scoring system based on three key metrics: user preference, coding, and reliability.

AIFeb 18

Top 15 Logistics AI Use Cases & Examples

Persistent inefficiencies, rising operational costs, and ongoing supply chain disruptions continue to challenge logistics functions globally. These pressures are straining traditional systems, reducing service reliability, and limiting organizations’ ability to scale. In response, companies are increasingly turning to artificial intelligence to enhance end-to-end visibility, strengthen resilience, and optimize core functions.

Enterprise SoftwareFeb 17

Top 12 IT Service Management Tools

We evaluated the top 10 IT service management tools based on user experience, performance, and feature set. Explore our findings to see how these leading solutions differ in areas including AI features, communication integrations, DevOps, monitoring & security connections, and deployment options.

AIFeb 17

No-Code AI: Benefits, Industries & Key Differences

No-code AI tools allow users to build, train, or deploy AI applications without writing code. These platforms typically rely on drag-and-drop interfaces, natural language prompts, guided setup wizards, or visual workflow builders. This approach lowers the barrier to entry and makes AI development accessible to users without a programming background.

Enterprise SoftwareFeb 16

eCommerce Technologies Use Cases & Examples

The eCommerce sector continues to expand by ~10% each year as more consumers shift their purchasing habits online and seek faster and more convenient digital experiences.This growth is also accompanied by increasing competition, making it essential for businesses to understand how technology is shaping customer expectations.

AIFeb 11

World Foundation Models: 10 Use Cases

Training robots and autonomous vehicles (AVs) in the physical world can be costly, time-consuming and risky. World Foundation Models offer a scalable alternative by enabling realistic simulations of real-world environments. These models accelerate development and deployment in robotics, AVs, and other domains by reducing reliance on physical testing.