Sıla Ermut
Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.
Research interests
Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.
Professional experience
Sıla previously worked as a recruiter and worked in project management and consulting firms.Education
She holds:- Bachelor of Arts degree in International Relations from Bilkent University.
- Master of Science degree in Social Psychology from Başkent University.
Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.
Latest Articles from Sıla
Compare Relational Foundation Models
We benchmarked SAP-RPT-1-OSS against gradient boosting (LightGBM, CatBoost) on 17 tabular datasets spanning the semantic-numeral spectrum, small/high-semantic tables, mixed business datasets, and large low-semantic numerical datasets. Our goal is to measure where a relational LLM’s pretrained semantic priors may provide advantages over traditional tree models and where they face challenges under scale or low-semantic structure.
LLM Quantization: BF16 vs FP8 vs INT4
We benchmarked Qwen3-32B at 4 precision levels (BF16, FP8, GPTQ-Int8, GPTQ-Int4) on a single NVIDIA H100 80GB GPU. Each configuration was evaluated on 2 benchmarks (~12.2K questions) covering knowledge and code generation, plus 2,000+ inference runs to measure throughput. Int4 is 2.
Top 10 Price Monitoring Tools
Price monitoring tools track competitors’ prices to enable pricing strategies that respond to market changes and stay competitive as conditions shift. Explore the top 10 price monitoring tools, review their key features and pricing models, and learn how they can enable pricing strategies that respond to market changes.
Top 11 AI in ITSM Use Cases & Examples
Leveraging AI for IT service management (ITSM) tools supports organizations in terms of: See the top 11 use cases of AI in ITSM, examples, and benefits of leveraging AI in ITSM.
AI Energy Consumption Statistics
A recent forecast predicts AI will use over half of data center electricity by 2028.As compute-intensive workloads such as generative AI expand, total electricity demand is also expected to rise. Explore the key statistics on AI energy consumption and best practices derived from leading AI researchers and agencies.
AI Video Pricing: Compare Synthesia & Invideo AI
AI video pricing can differ significantly across platforms, influenced by factors such as output quality, customization options, and features. As more businesses and creators turn to AI for efficient video production, understanding these pricing models becomes essential.
25 Healthcare AI Use Cases with Examples
Healthcare systems are under growing pressure from rising patient data volumes and increasing demand for personalized care. Healthcare AI applications have emerged as a powerful solution to these problems by optimizing processes, enhancing diagnostic accuracy, and improving patient outcomes.
Top 11 AI in Fashion Use Cases & Examples
Faced with creative bottlenecks, inefficient supply chains, and rising consumer expectations, fashion brands are seeking smarter solutions. McKinsey estimates that generative AI could boost operating profits in the fashion, apparel, and luxury sectors by up to $275 billion by 2028.
Compare Top 4 eCommerce Data Integration Software
We tested the top 4 eCommerce data integration tools using 12 products, 6 customers, and 15 orders to evaluate data accuracy, setup ease, sync speed, mapping flexibility, and error handling. eCommerce data integration benchmark results Read the benchmark methodology to learn how we tested and measured these tools.
E-Commerce AI Video Maker Benchmark: Veo 3 vs Sora 2
Product visualization plays a crucial role in e-commerce success, yet creating high-quality product videos remains a significant challenge. Recent advancements in AI video generation technology offer promising solutions.
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