Sıla Ermut
Sıla is an industry analyst at AIMultiple covering AI models, AI infrastructure, AI governance, and enterprise applications of AI.
Research interests
Sıla’s research focuses on the use of AI in marketing, healthcare, supply chains, and sustainability. She also covers AI evaluation, governance, ethics, and adoption.Her work includes researching and comparing AI technologies, analyzing their business applications, and contributing to AIMultiple’s technology benchmarks.
Professional experience
Sıla previously worked as a recruiter and worked in project management and consulting firms.Education
She holds:- Bachelor of Arts degree in International Relations from Bilkent University.
- Master of Science degree in Social Psychology from Başkent University.
Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.
Latest Articles from Sıla
Top 20 Supply Chain AI Tools with Examples
From demand forecasting and inventory optimization to last-mile delivery and supplier negotiations, AI enables supply chain companies to process complex data, respond to disruptions more quickly, and make more informed decisions across global networks. Discover the top 20 supply chain AI tools and learn how they utilize AI to address real-world challenges and enhance performance…
Generative AI in Retail: 7 Use Cases & Examples
Retail businesses strive to enhance customer experiences and loyalty. This requires producing attractive content in various formats, effective marketing efforts, and exceptional customer service. With generative AI, retailers can address most of these issues through automation, particularly by enhancing their ability to analyze customer data to deliver more personalized experiences. See the examples and benefits…
Blockchain Case Studies Across Key Industries
We collected the top 20 real-world blockchain case studies to help executives identify mature and high-impact investment opportunities. Business challenge: The pharmaceutical supply chain needed to comply with the U.S. Drug Supply Chain Security Act, which requires interoperable tracking of prescription drugs through changes of ownership. The industry also faced risks from counterfeit drugs, fragmented…
No-Code AI: Benefits, Industries & Key Differences
No-code AI tools allow users to build, train, or deploy AI applications without writing code. These platforms typically rely on drag-and-drop interfaces, natural language prompts, guided setup wizards, or visual workflow builders. This approach lowers the barrier to entry and makes AI development accessible to users without a programming background. Recently, no-code AI has expanded…
Top 20+ Predictions from Experts on AI Job Loss
As a McKinsey consultant, I helped enterprises adopt new technologies for a decade. My quick answers: Note: The size of the plots is correlated with the size of the job loss prediction. The percentages referenced in our analysis are derived from assumptions about overall job displacement. In specific scenarios, these assumptions included potential job gains…
AI Video Pricing: Compare Synthesia & Invideo AI
AI video pricing can differ significantly across platforms, influenced by factors such as output quality, customization options, and features. As more businesses and creators turn to AI for efficient video production, understanding these pricing models becomes essential. Dive in for a detailed comparison of the top AI video tools, highlighting what each service provides at…
Top 125 Generative AI Applications
Based on our analysis of 30+ case studies and 10 benchmarks, where we tested and compared over 40 products, we identified 125 generative AI use cases across the following categories: For other applications of AI for requests where there is a single correct answer (e.g., prediction or classification), check out AI applications. You can also…
Audience Simulation: Can LLMs Predict Human Behavior?
In marketing, evaluating how accurately LLMs predict human behavior is crucial for assessing their effectiveness in anticipating audience needs and recognizing the risks of misalignment, ineffective communication, or unintended influence. Audience simulation with LLMs enables the modeling of virtual audiences, helping organizations anticipate reactions to content or products without relying on costly surveys or focus…
Top 4 AI Guardrails: Weights and Biases & NVIDIA NeMo
AI security failures are expensive and increasingly common. Many incidents stem from weak governance, particularly gaps in access control, data permissions, and oversight of model usage. AI guardrails reduce this risk by setting enforceable boundaries for how AI systems access data, generate outputs, and interact with users or business workflows. Explore how AI guardrails operate,…
Generative AI Ethics: How to Manage Them
Generative AI raises important concerns about how knowledge is shared and trusted. Britannica, for instance, filed a lawsuit against Perplexity, alleging that the company illegally and knowingly copied Britannica’s human-verified content and misused its trademarks without permission.164 Explore what generative AI ethics concerns are and best practices for managing them. AI models learn patterns from…
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