Sıla Ermut
Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.
Research interests
Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.
Professional experience
Sıla previously worked as a recruiter and worked in project management and consulting firms.Education
She holds:- Bachelor of Arts degree in International Relations from Bilkent University.
- Master of Science degree in Social Psychology from Başkent University.
Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.
Latest Articles from Sıla
eCommerce AI Image Editing: GPT Images & Nano Banana
AI image editing tools analyze and automatically adjust product photos, allowing eCommerce businesses to enhance quality, remove backgrounds, or modify details with minimal effort. We tested the top 7 AI image editing tools on 20 images and 20 prompts across five dimensions, including prompt adaptability, realism, shadows, color rendering, and image quality.
AI Ethics Dilemmas with Real Life Examples
Though artificial intelligence is changing how businesses work, there are concerns about how it may influence our lives. This is not just an academic or societal problem, but a reputational risk for companies; no company wants to be undermined by data or AI ethics scandals that damage its reputation.
AI Ad Generator: Compare Icon, AdGen & AdCreative
Creating high-converting digital ads remains a challenge for businesses aiming to reach diverse audiences across platforms like Google, Facebook, and LinkedIn. AI ad generators offer a solution by automating ad creation, enabling faster production, broader customization, and data-driven content optimization.
Audience Simulation: Can LLMs Predict Human Behavior?
In marketing, evaluating how accurately LLMs predict human behavior is crucial for assessing their effectiveness in anticipating audience needs and recognizing the risks of misalignment, ineffective communication, or unintended influence.
Supervised Fine-Tuning vs Reinforcement Learning
Can large language models internalize decision rules that are never stated explicitly? To examine this, we designed an experiment in which a 14B parameter model was trained on a hidden “VIP override” rule within a credit decisioning task, without any prompt-level description of the rule itself.
Large Quantitative Models: Applications & Challenges
Modern systems are becoming too complex for traditional statistical analysis, as institutions now handle massive datasets, including patient data, weather data, and financial market data. Large quantitative models (LQMs) help by processing these datasets, integrating structured and unstructured data, and applying predictive modeling to uncover patterns and provide data-driven insights that traditional methods cannot deliver.
AI Fail: 10 Root Causes & Real-life Examples
Whether it’s a self-driving car crash, a biased algorithm, or a breakdown in a customer service chatbot, failures in deployed AI systems can have serious consequences and raise important ethical and societal questions.
Content Authenticity: Tools & Use Cases
The increasing prevalence of misinformation, deepfakes, and unauthorized modifications has made content verification important. In the United Kingdom, 75% of adults believe that digitally altered content contributes to the spread of misinformation, underscoring the need for reliable verification methods.
Top 20 Email Server Software: Features & Pricing
There are two main use cases for email servers. If you are looking for: Top 15 transactional email providers Sorting: The list ranks providers, with sponsored entries shown first along with their respective links. All non-sponsored providers are listed in order of the total number of B2B user reviews collected from G2 and Capterra.
10 eCommerce Data Collection Best Practices & Examples
As online shopping grows and customer expectations shift, eCommerce businesses face increasing pressure to stay competitive. Real-world data is key to making faster, smarter decisions. Failing to collect and utilize data properly can result in missed sales, inefficient operations, and poor customer retention.
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