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Sıla Ermut

Sıla Ermut

Industry Analyst
65 Articles
Stay up-to-date on B2B Tech

Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.

Research interests

Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.

She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.

Professional experience

Sıla previously worked as a recruiter and worked in project management and consulting firms.

Education

She holds:
  • Bachelor of Arts degree in International Relations from Bilkent University.
  • Master of Science degree in Social Psychology from Başkent University.

Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.

Latest Articles from Sıla

AI
Insight
Jul 23

AI Rollups: Funding, Investors and Industry Trends

We analyzed 30 investments involving over 130 investors from the past 3 years to understand the current trend for AI rollups. Based on our analysis, we identified investor activity and trends, including the number of investors backing AI rollups, the total funding raised for AI rollups, and the leading industries. See the methodology to learn…

AI
Open World Evaluation
Jul 22

Top 10 Drug Discovery Software

The drug discovery software market divides into three categories: computational chemistry suites for structure-based design, AI-native platforms for generative chemistry and target identification, and R&D data management systems for ELN, LIMS, synthesis tracking, data analysis, and compound registration. We compared the top 10 drug discovery platforms across features, pricing, and deployment models. Note: The products…

AI
Insight
Jul 21

25 Healthcare AI Use Cases with Examples

A recent study shows that hybrid teams of human clinicians and AI systems make more accurate medical diagnoses, largely because they tend to make different and complementary errors that help correct one another. These findings indicate strong potential of AI to enhance patient safety and promote more equitable healthcare.17 How do healthcare AI systems perform?…

AI
Open World Evaluation
Jul 20

Top 20 Supply Chain AI Tools with Examples

From demand forecasting and inventory optimization to last-mile delivery and supplier negotiations, AI enables supply chain companies to process complex data, respond to disruptions more quickly, and make more informed decisions across global networks. Discover the top 20 supply chain AI tools and learn how they utilize AI to address real-world challenges and enhance performance…

AI
Insight
Jul 20

Top 12 SEO AI Use Cases with Case Studies

As algorithms change and consumer expectations rise, it has become more challenging to compete for accessibility in search results. Conventional SEO techniques, which depend on manual research and minor updates, frequently fall behind these developments. AI-powered SEO tools address this challenge by automating complex tasks and aligning content more precisely with user intent. Explore the…

AI
Benchmark
Jul 18

AI Hallucination Detection Tools: W&B Weave & Comet

We benchmarked three hallucination detection tools: Weights & Biases (W&B) Weave HallucinationFree Scorer, Arize Phoenix HallucinationEvaluator, and Comet Opik Hallucination Metric, across 100 test cases. Each tool was evaluated on accuracy, precision, recall, and latency. We tested 100 responses (50 correct, 50 hallucinated) from factual Q&A scenarios against their source context. See the benchmark methodology.…

AI
Open World Evaluation
Jul 16

Top 12 AI Avatar Generation Tools

When choosing the right AI avatar generation tool, businesses can take into account the following components: We tested 7 AI avatar generation tools and compared their visual (resolution and export capabilities) and voice (number of languages supported and voice cloning availability) features, as well as their pricing plans. We signed up for the free trial…

AI
Insight
Jul 16

LLM Observability Tools: Weights & Biases, Langsmith

LLM applications have expanded from single-turn chats into multi-step agents that use tools, query databases, and coordinate with other models, making their behavior harder to interpret. LLM observability provides continuous visibility into these complex workflows, helping organizations monitor quality, detect failures, troubleshoot issues, and manage performance and costs. W&B Weave is Weights & Biases‘ LLM…

AI
Insight
Jul 16

17 Generative AI Healthcare Use Cases

Healthcare systems are facing increased data volumes, staff shortages, and rising expectations for personalized care. Generative AI is emerging as a key solution by synthesizing unstructured medical data, such as clinical notes, imaging reports, and patient histories, into insights for clinicians and administrators. Explore how generative AI is applied across healthcare delivery, administration, and population…

AI
Insight
Jul 14

Compare AI Revenues Across the Stack

The AI market expanded rapidly across all four layers (data, compute, models, and applications). For example, NVIDIA’s data center revenue jumped from $47.5B to $115.2B in a single year; OpenAI reached about $13B in annual revenue; and Anthropic approached $7B in ARR. We tracked revenue data from over 100 AI companies. Explore how revenues shifted…