Sıla Ermut
Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.
Research interests
Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.
Professional experience
Sıla previously worked as a recruiter and worked in project management and consulting firms.Education
She holds:- Bachelor of Arts degree in International Relations from Bilkent University.
- Master of Science degree in Social Psychology from Başkent University.
Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.
Latest Articles from Sıla
AI Rollups: Funding, Investors and Industry Trends
We analyzed 30 investments involving over 130 investors from the past 3 years to understand the current trend for AI rollups. Based on our analysis, we identified investor activity and trends, including the number of investors backing AI rollups, the total funding raised for AI rollups, and the leading industries. See the methodology to learn…
Top 10 Drug Discovery Software
The drug discovery software market divides into three categories: computational chemistry suites for structure-based design, AI-native platforms for generative chemistry and target identification, and R&D data management systems for ELN, LIMS, synthesis tracking, data analysis, and compound registration. We compared the top 10 drug discovery platforms across features, pricing, and deployment models. Note: The products…
25 Healthcare AI Use Cases with Examples
A recent study shows that hybrid teams of human clinicians and AI systems make more accurate medical diagnoses, largely because they tend to make different and complementary errors that help correct one another. These findings indicate strong potential of AI to enhance patient safety and promote more equitable healthcare.17 How do healthcare AI systems perform?…
Top 20 Supply Chain AI Tools with Examples
From demand forecasting and inventory optimization to last-mile delivery and supplier negotiations, AI enables supply chain companies to process complex data, respond to disruptions more quickly, and make more informed decisions across global networks. Discover the top 20 supply chain AI tools and learn how they utilize AI to address real-world challenges and enhance performance…
Top 12 SEO AI Use Cases with Case Studies
As algorithms change and consumer expectations rise, it has become more challenging to compete for accessibility in search results. Conventional SEO techniques, which depend on manual research and minor updates, frequently fall behind these developments. AI-powered SEO tools address this challenge by automating complex tasks and aligning content more precisely with user intent. Explore the…
AI Hallucination Detection Tools: W&B Weave & Comet
We benchmarked three hallucination detection tools: Weights & Biases (W&B) Weave HallucinationFree Scorer, Arize Phoenix HallucinationEvaluator, and Comet Opik Hallucination Metric, across 100 test cases. Each tool was evaluated on accuracy, precision, recall, and latency. We tested 100 responses (50 correct, 50 hallucinated) from factual Q&A scenarios against their source context. See the benchmark methodology.…
Top 12 AI Avatar Generation Tools
When choosing the right AI avatar generation tool, businesses can take into account the following components: We tested 7 AI avatar generation tools and compared their visual (resolution and export capabilities) and voice (number of languages supported and voice cloning availability) features, as well as their pricing plans. We signed up for the free trial…
LLM Observability Tools: Weights & Biases, Langsmith
LLM applications have expanded from single-turn chats into multi-step agents that use tools, query databases, and coordinate with other models, making their behavior harder to interpret. LLM observability provides continuous visibility into these complex workflows, helping organizations monitor quality, detect failures, troubleshoot issues, and manage performance and costs. W&B Weave is Weights & Biases‘ LLM…
17 Generative AI Healthcare Use Cases
Healthcare systems are facing increased data volumes, staff shortages, and rising expectations for personalized care. Generative AI is emerging as a key solution by synthesizing unstructured medical data, such as clinical notes, imaging reports, and patient histories, into insights for clinicians and administrators. Explore how generative AI is applied across healthcare delivery, administration, and population…
Compare AI Revenues Across the Stack
The AI market expanded rapidly across all four layers (data, compute, models, and applications). For example, NVIDIA’s data center revenue jumped from $47.5B to $115.2B in a single year; OpenAI reached about $13B in annual revenue; and Anthropic approached $7B in ARR. We tracked revenue data from over 100 AI companies. Explore how revenues shifted…
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