Sıla Ermut
Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.
Research interests
Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.
Professional experience
Sıla previously worked as a recruiter and worked in project management and consulting firms.Education
She holds:- Bachelor of Arts degree in International Relations from Bilkent University.
- Master of Science degree in Social Psychology from Başkent University.
Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.
Latest Articles from Sıla
IT Asset Management (ITAM) Pricing Comparison
Finding the right IT Asset Management (ITAM) solution is key to controlling costs, reducing risks, and gaining full visibility into your IT infrastructure. Designed for IT managers, procurement teams, and SMEs, this comparison highlights how different pricing models and feature sets align with varying business needs.
eCommerce Technologies Use Cases & Examples
The eCommerce sector continues to expand by ~10% each year as more consumers shift their purchasing habits online and seek faster and more convenient digital experiences.This growth is also accompanied by increasing competition, making it essential for businesses to understand how technology is shaping customer expectations.
Top 9 AI Providers Compared
The AI infrastructure ecosystem is growing rapidly, with providers offering diverse approaches to building, hosting, and accelerating models. While they all aim to power AI applications, each focuses on a different layer of the stack.
AI Energy Consumption Statistics
A recent forecast predicts AI will use over half of data center electricity by 2028.As compute-intensive workloads such as generative AI expand, total electricity demand is also expected to rise. We covered data from the IEA, MIT, and major cloud providers to identify AI energy consumption efficiency trends and policy responses and best practices.
17 Generative AI Healthcare Use Cases
Healthcare systems are facing increased data volumes, staff shortages, and rising expectations for personalized care. Generative AI is emerging as a key solution by synthesizing unstructured medical data, such as clinical notes, imaging reports, and patient histories, into insights for clinicians and administrators.
World Foundation Models: 10 Use Cases
Training robots and autonomous vehicles (AVs) in the physical world can be costly, time-consuming and risky. World Foundation Models offer a scalable alternative by enabling realistic simulations of real-world environments. These models accelerate development and deployment in robotics, AVs, and other domains by reducing reliance on physical testing.
Top 20 ITSM Case Studies
Leveraging IT Service Management (ITSM) tools is essential for businesses aiming to increase the efficiency of their IT operations and enhance service delivery.
AI Image Detector Benchmark
As these synthetic visuals grow more realistic and accessible, the ability to detect them has become a critical concern for upholding generative AI ethics, combating misinformation, and ensuring image authenticity. We compared the top 7 AI image detectors across 5 dimensions and found that most perform no better than a coin toss.
Top 12 SEO AI Use Cases with Case Studies
As algorithms change and consumer expectations rise, it has become more challenging to compete for accessibility in search results. Conventional SEO techniques, which depend on manual research and minor updates, frequently fall behind these developments. AI-powered SEO tools address this challenge by automating complex tasks and aligning content more precisely with user intent.
AI in Sales: 15 Use Cases & Examples
Artificial intelligence can enhance sales processes from lead generation to sales forecasting, helping businesses overcome low conversion rates and long sales cycles.
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