Sıla Ermut
Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.
Research interests
Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.
Professional experience
Sıla previously worked as a recruiter and worked in project management and consulting firms.Education
She holds:- Bachelor of Arts degree in International Relations from Bilkent University.
- Master of Science degree in Social Psychology from Başkent University.
Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.
Latest Articles from Sıla
AI in Sales: 15 Use Cases & Examples
Artificial intelligence can enhance sales processes from lead generation to sales forecasting, helping businesses overcome low conversion rates and long sales cycles.
Audience Simulation: Can LLMs Predict Human Behavior?
In marketing, evaluating how accurately LLMs predict human behavior is crucial for assessing their effectiveness in anticipating audience needs and recognizing the risks of misalignment, ineffective communication, or unintended influence.
Compare Remote Control Software: NinjaOne & Acronis
We tested the top 3 remote control software (also known as remote access software) to evaluate the general UI and remote control experience, their remote control quality, protocols, and unique capabilities: Strengths and weaknesses based on our observations An agent needs to be installed for each tool we tested in this benchmark.
AI Scientist: Automating the Future of Scientific Discovery
AI scientists mark a major advance toward fully automatic scientific discovery, aiming to perform the entire research process independently. Unlike traditional tools, these automated labs can expedite research processes by generating hypotheses, designing and executing experiments, interpreting results, and communicating findings.
MSP Automation: Acronis, ConnectWise Automate & Rewst
Managed service providers (MSPs) handle a constant operational load, including ticket management, patch management, onboarding, alert monitoring, billing reconciliation, and documentation updates. These are necessary but time-intensive tasks.
Top 20 Predictions from Experts on AI Job Loss
As a McKinsey consultant, I helped enterprises adopt new technology for a decade. My quick answers on AI job loss: AI job loss predictions Note: The size of the plots is correlated with the size of the job loss prediction. The percentages referenced in our analysis are derived from assumptions about overall job displacement.
Top 125 Generative AI Applications
Based on our analysis of 30+ case studies and 10 benchmarks, where we tested and compared over 40 products, we identified 125 generative AI use cases across the following categories: For other applications of AI for requests where there is a single correct answer (e.g., prediction or classification), check out AI applications.
LLM Market Share: Compare Usage & Adoption
We analyzed LLM market share by combining usage-based data and web visit estimates to show how demand for large language models is distributed across AI labs and AI applications: LLM market share comparison by country Read the methodology to see how we measured and calculated these results.
15 AI Agents in Marketing Tools & Examples
Research shows that 50% of organizations using generative AI plan to launch agentic AI pilot programs in 2025.AI agents in marketing represent a significant shift in the industry, introducing systems that can reason, make decisions, and act with minimal human oversight.
AI Rollups: Funding, Investors and Industry Trends
We analyzed 30 investments involving over 130 investors from the past 3 years to understand the current trend for AI rollups. Based on our analysis, we identified investor activity and trends, including the number of investors backing AI rollups, the total funding raised for AI rollups, and the leading industries.
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