Sıla Ermut
Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.
Research interests
Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.
Professional experience
Sıla previously worked as a recruiter and worked in project management and consulting firms.Education
She holds:- Bachelor of Arts degree in International Relations from Bilkent University.
- Master of Science degree in Social Psychology from Başkent University.
Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.
Latest Articles from Sıla
20 Strategies for AI Improvement & Examples
AI models require continuous improvement as data, user behavior, and real-world conditions evolve. Even well-performing models can drift when the patterns they learned no longer match current inputs, leading to reduced accuracy and unreliable predictions.
eCommerce AI Image Editing: GPT & Nano Banana
AI image editing tools analyze and automatically adjust product photos, allowing eCommerce businesses to enhance quality, remove backgrounds, or modify details with minimal effort. We tested the top 7 AI image editing tools on 20 images and 20 prompts across five dimensions, including prompt adaptability, realism, shadows, color rendering, and image quality.
AI Image Detector Benchmark
As these synthetic visuals grow more realistic and accessible, the ability to detect them has become a critical concern for upholding generative AI ethics, combating misinformation, and ensuring image authenticity. We compared the top 7 AI image detectors across 5 dimensions and found that most perform no better than a coin toss.
Top 4 AI Guardrails: Weights and Biases & NVIDIA NeMo
AI security failures are expensive and increasingly common. Many incidents stem from weak governance, particularly gaps in access control, data permissions, and oversight of model usage. AI guardrails reduce this risk by setting enforceable boundaries for how AI systems access data, generate outputs, and interact with users or business workflows.
AI Fail: 10 Root Causes & Real-life Examples
Whether it’s a self-driving car crash, a biased algorithm, or a breakdown in a customer service chatbot, failures in deployed AI systems can have serious consequences and raise important ethical and societal questions.
AI Ethics Dilemmas with Real Life Examples
Though artificial intelligence is changing how businesses work, there are concerns about how it may influence our lives. This is both an academic/societal problem and a reputational risk for companies; no company wants to be undermined by data or AI ethics scandals that damage its reputation.
AI Energy Consumption Statistics
A recent forecast predicts AI will use over half of data center electricity by 2028.As compute-intensive workloads such as generative AI expand, total electricity demand is also expected to rise. We covered data from the IEA, MIT, and major cloud providers to identify AI energy consumption efficiency trends and policy responses and best practices.
Top 10 AI Avatar Generation Tools
When choosing the right AI avatar generation tool, businesses can take into account the following components: We tested 6 AI avatar generation tools and compared their visual (resolution and export capabilities) and voice (number of languages supported and voice cloning availability) features, as well as their pricing plans.
15 AI Agents in Marketing Tools & Examples
Research shows that 50% of organizations using generative AI plan to launch agentic AI pilot programs.AI agents in marketing introduce systems that can reason, make decisions, and act with minimal human oversight. These intelligent agents analyze customer data, generate actionable insights, and coordinate campaigns across multiple platforms in real-time.
AI Agent Productivity: Maximize Business Gains
AI agent productivity is emerging as a measurable driver of business output. Studies report up to 30% productivity gains, indicating that agents can handle procedural steps, retrieve information, and interact with enterprise systems with consistent accuracy.
AIMultiple Newsletter
1 free email per week with the latest B2B tech news & expert insights to accelerate your enterprise.