Top 40 Chatbot Applications with Examples
We reviewed 40 real chatbot applications across industries to see what actually delivers results versus what’s just marketing hype.
Customer support applications
1. Handling queries and complaints
Amazon’s support bot processes millions of queries daily. It handles straightforward issues (tracking numbers, delivery dates) and escalates anything involving money or complex problems. The bot also asks “Did this help?” after each interaction, feeding data back to improve responses.1
2. Instant answers for common questions
Natural language processing allows bots to understand questions phrased differently. “Where’s my order?” “When will it arrive?” “Shipping status?” All resolve to the same tracking lookup.
3. Basic information delivery
IKEA’s bot tells you store locations, opening times, and whether specific items are in stock. Before the bot, customers called stores directly, tying up phone lines for questions that took 10 seconds to answer.
After the bot launched, call volume dropped 30% for basic inquiries. Staff now spend more time helping customers in-store.2
4. Supporting human agents
Allstate Business Insurance Expert (ABIe) assists 12,000 insurance agents. Agents ask ABIe about policy details, pricing, and coverage options. The bot surfaces information from massive databases faster than agents can search manually.3
5. Billing alerts
AT&T’s billing bot messages customers three days before payment is due and again on the due date if the payment is unpaid. Late payments dropped 25% after deployment, not because customers changed behavior, but because they stopped forgetting.4
Sales & marketing applications
6. Product recommendations
Spotify’s Prompted Playlists allows users to describe in detail what they want to hear using natural language, for example, a full sentence like “Find me one artist I haven’t heard but would probably love, focused on 2000s indie.” The AI DJ also accepts text requests in English and Spanish, in addition to voice commands.5
7. Discount offers
Sephora’s bot analyzes how long you’ve been looking at a product and whether you’ve visited before. First-time browsers get welcomed. Return visitors who added items to their cart get a 10% discount code.6
8. Preventing churn
Netflix’s retention bot notices when you haven’t watched anything in 2+ weeks. Instead of waiting for you to cancel, it sends personalized show recommendations based on your history.7
Lead qualification applications
9. Automotive sales
Toyota’s bot asks qualifying questions upfront to avoid spending hours on unqualified leads:
- Budget range?
- New or used?
- Trade-in?
- Preferred contact method?
Sales staff get leads that match available inventory and have realistic budgets. Test drive scheduling happens automatically for qualified leads.8
10. Education
Studera.ai lets teachers and students create custom AI chatbots using their own documents and texts or use ready-made chatbots for subjects like math, history, and languages. Users can ask questions, practice languages through role-play, customize chatbot responses, and share chatbots or conversations.9
11. Real estate
Zillow’s bot pre-screens by asking:
- Buying timeline? (Next month, 6 months, just browsing)
- Pre-approved for a mortgage?
- Preferred neighborhoods?
- Must-have features?
Realtors prioritize leads marked “pre-approved, buying within 90 days” over those marked “exploring options, no timeline.”10
12. Replenishment reminders
Chewy (pet supplies) messages customers when purchase history suggests they’re running low on food or medication. “Your usual order of X is due for reorder. Want to schedule delivery?”
This works because timing is predictable. A 30-pound bag of dog food lasts roughly 6 weeks. The bot messages at week 5.11
13. Win-back campaigns
Uber Eats identifies users who haven’t ordered in 30+ days and offers a discount. The bot personalizes based on past orders: “We miss you! Here’s 20% off your favorite Thai restaurant.”12
Healthcare applications
14. Insurance coverage questions
HealthJoy’s bot answers coverage questions in plain language:
- “Am I covered for physical therapy?”
- “What’s my copay for urgent care?”
- “Is this doctor in-network?”
The bot pulls from your specific plan, so answers are personalized. Beats spending 45 minutes on hold with insurance companies.13
15. Symptom assessment
OpenAI launched ChatGPT Health, a dedicated space where users can optionally connect medical records and wellness apps including Apple Health, MyFitnessPal and Peloton to get tailored responses, lab test insights and nutrition guidance.14Health conversations, files and connected apps are stored separately from a user’s other chats and are not used to train OpenAI’s foundation models.
It differs from general-purpose symptom checkers by integrating directly with personal health records rather than relying solely on user-reported symptoms.
Ada Health asks about symptoms, duration, and severity.15Based on responses, it suggests:
- Self-care at home
- Urgent care visit within 24 hours
- Emergency room immediately
16. Mental health support
Talkspace announced Tee, its consumer-facing AI mental health agent. The underlying model was fine-tuned on hundreds of millions of tokens drawn from anonymised and clinically graded Talkspace therapy transcripts, and in testing against general-purpose models without specialised fine-tuning it delivered a 50% improvement in identifying and responding to high-risk behaviours and a 47% higher therapeutic quality score on the cognitive therapy rating scale.16
Conversations are monitored for risk indicators including suicidal ideation, mania, delusion, and disordered eating, and flagged exchanges are escalated to a human clinician who decides whether to intervene.17
17. Health tracking
MyFitnessPal’s bot messages you:
- “You’re 500 calories below target today. Need meal suggestions?”
- “You logged 3 gym sessions this week: On track for your goal!”
- “Medication reminder: Take your allergy pill”
The bot turns passive tracking into active engagement.18
E-Commerce applications
18. Conversational shopping
H&M runs a generative-AI virtual assistant built on Google Cloud Dialogflow that recognizes dozens of languages and handles everything from order tracking to mix-and-match outfit suggestions, with sentiment analysis routing frustrated shoppers to live agents.19
Amazon took the idea further by folding its Rufus shopping assistant into Alexa for Shopping so conversations and preferences flow both across the Amazon app, website, and Echo devices, and the assistant gets more personal over time. Amazon said Rufus had helped more than 300 million customers research.20
19. Price drop alert
CamelCamelCamel (for Amazon) tracks price history and alerts when items hit your target price. Set it to “notify me when this drops below $50” and forget about it.21
20. Order tracking
Tars connects natively to Shopify, WooCommerce, Magento and BigCommerce for storefront, catalog and order data, so customers asking “where’s order #12345?” get real-time tracking without human involvement, while damaged shipments and charge disputes escalate with the full transcript and order history attached.22
Zendesk introduced specialized AI agents that package commerce work as vertical capabilities, shopping assistance, order management, returns and exchanges, delivery issue resolution and refunds, connecting to systems including Shopify, Narvar, Stripe and Riskified so the agent can retrieve information and take action without moving between tools. Zendesk says these agents can automate up to 80% of such workflows, and offers both pre-configured industry agents and custom agents built in a no-code Agent Builder.23
21. Social commerce
Nike’s Facebook Messenger bot lets you browse, ask questions, and purchase (product photos, sizing info, and checkout) entirely within Messenger.24
Shopify positions Sidekick as a merchant-facing AI assistant built into the admin that writes product descriptions, analyzes pricing, generates performance summaries, and surfaces high-impact tasks using a store’s own data.25
Shopify’s Agentic Storefronts make product catalogs natively discoverable to autonomous shopping agents inside ChatGPT, Microsoft Copilot and Perplexity, giving merchants control over how their brand is presented in those conversations.
Shopify reported that in the first quarter of 2026, AI-referred visitors converted at nearly 50% higher rates than organic search, with average order values 14% higher. The same data shows AI-referred conversion beating organic SEO in 23 of 25 merchant categories, which is why these tools mark a shift from purely consumer-facing chatbots toward merchant-side automation of catalog data and storefront optimization for algorithmic buyers.26
22. Subscription changes
Retail assistants are increasingly built on persistent agent memory rather than treating each interaction as isolated. Open-source memory layers such as Vectorize’s Hindsight extract facts from each conversation, link entities in a knowledge graph, and run semantic, keyword, graph, and temporal searches in parallel to recall them later.27
Travel applications
23. Booking assistance
Expedia’s virtual assistant lets travelers describe the trip they want in their own words, turning open-ended ideas into a personalized, bookable itinerary of local activities and attractions. 28
24. Itinerary planning
Booking.com’s Smart Messenger uses property and reservation details to suggest relevant responses and actions, while Auto-Reply lets providers automatically answer common or property-specific guest questions.29
- AI Trip Support provides 24/7 assistance with accommodation details, booking questions, and reservation changes, transferring complex issues to human agents when needed.
- AI Voice Support allows customers to manage bookings through spoken requests, such as asking to cancel a reservation.
- AI Rental Helper answers questions about car rental payments, insurance, and pickup requirements.
- AI Flight Search Summaries compare flight options by price, stops, and travel time.
25. Restaurant reservations
OpenTable’s bot is an open-source automation tool that helps users secure reservations at popular restaurants through OpenTable. It continuously checks availability for a selected restaurant, date, and time, looking for openings caused by cancellations. When a table becomes available, the bot attempts to book it automatically and sends an email notification as a backup.30
26. Event management
Eventbrite is an online platform for discovering, creating, and managing events, including concerts, workshops, conferences, and community gatherings. Users can search for events by location, interests, and categories, receive personalized recommendations, and register or purchase tickets directly through the platform.
For organizers, Eventbrite provides tools to create event pages, manage ticket sales and registrations, process payments, and track attendance. It also supports email campaigns, social media promotion, automated reminders, and real-time analytics.31
27. Personalized travel recommendations
Google’s Gemini Spark is an agentic assistant that takes proactive action on a user’s behalf across Gmail, Chrome, and Workspace apps instead of waiting for prompts, with tasks assignable via a dedicated Gmail address.
Google describes it as an active partner that does real work under the user’s direction, handling tasks, scheduled recurring actions, personalized skills, and workspace file management.32
Add as preferred sourceFinancial applications
28. Robo-advisors
Betterment is a robo-advisor that automates investment management based on users’ financial goals, risk tolerance, and investment timelines. It builds diversified portfolios primarily using ETFs and automatically handles investing, rebalancing, dividend reinvestment, and tax-loss harvesting to help reduce potential tax liabilities.
Users can set goals such as retirement or long-term savings, schedule recurring deposits, and track portfolio performance through a web or mobile app.33
29. Loan applications
Kasisto’s KAI, a part of Backbase, checks pre-qualification, explains loan terms and tracks application status, so instead of filling out 30 form fields, you answer questions one at a time.
Backbase is embedding Kasisto’s reasoning-native agents into its Banking OS to turn customer intent into executable workflows across digital, contact-center and back-office operations, a shift it describes as moving from conversation to resolution.34
Figure 1: Kasisto KAI chatbot advertisement
30. Crypto trading
Coinbase for Agents allows third-party autonomous agents such as ChatGPT and Claude to connect to a user’s account and trade crypto, pull market data, and pay for services within user-defined spending and risk limits.35
Agents work through a dedicated account and MCP server, can rebalance portfolios, place limit orders on dips and schedule recurring buys, and operate inside isolated portfolios with spending caps and trade limits.
Entertainment applications
31. Personalized news
Google’s Gemini delivers personalized content through its Personal Intelligence layer. Connecting apps is off by default: users choose whether to turn it on, which services to link, and can switch it off at any time, and the linked photos and emails are referenced to answer requests.36
32. Audience polling
Netflix Real-Time Voting is an interactive feature that lets viewers vote during selected live events and podcasts directly through the Netflix app. When voting opens, viewers see an on-screen prompt with multiple options and a limited time to submit their choice.
Each Netflix profile can vote once per voting window, and submitted votes cannot be changed. Audiences can participate in live discussions and influence outcomes, such as settling debates between podcast hosts and guests.37
33. Interactive games
Disney’s Facebook Messenger bot quizzes fans on movie trivia, offers behind-the-scenes content, and previews upcoming releases.38
Human resources applications
34. Recruiting pre-screening
IBM watsonx Orchestrate handles initial candidate screening by asking about work authorization, salary expectations, willingness to relocate, and available start date, then routing qualified candidates to scheduled interviews while others receive polite rejections, so recruiters avoid spending hours on unqualified applicants.39
35. Onboarding new hires
ChatBot.com AI Onboarding Chatbot gives new hires 24/7 access to information about company policies, benefits, training, required documents, and onboarding procedures. The chatbot uses company-approved knowledge sources to answer questions, guide employees through onboarding checklists, and direct complex requests to HR staff.
The platform also supports automated welcome messages, reminders, company updates, and feedback collection. It can connect with HR systems and communication channels through integrations, webhooks, and automation tools.40
36. Schedule coordination
Calendly for Recruiting is a scheduling platform that automates interview booking and coordinates meetings with candidates. Recruiters can share scheduling links that allow candidates to select available time slots for phone screenings, one-on-one interviews, and group interviews without exchanging emails.
The platform automatically sends interview confirmations, reminders, and follow-up messages to reduce missed appointments. It also supports scheduling across multiple interviewers, managing availability, and booking meetings directly from recruiting tools.41
37. Task management
Slackbot is an AI assistant built into Slack that helps employees find information, automate tasks, and manage work using natural language. It searches Slack conversations, shared files, connected applications, and the web to answer questions, summarize discussions, and retrieve relevant information with source citations.
Users can ask Slackbot to generate reports, presentations, documents, and interactive dashboards using company data. It can also create reusable workflows, automate recurring tasks, prepare meeting summaries, and update records in connected systems such as Salesforce, Jira, and other business applications.42
38. Customer service training
SweetRush and Hilton developed an AI-powered immersive training program that combines generative AI with WebXR technology, allowing employees to practice handling realistic guest complaints in a virtual hotel environment.
Employees interact with virtual guests in scenarios involving room problems, missing amenities, and food service issues. They respond verbally, and an AI model converts their speech into text, evaluates their answers against Hilton’s five-step HEART service recovery framework, and provides personalized feedback with pass/fail assessments for each step.43
39. Task prioritization
Asana AI’s Smart Projects generates project descriptions, sections, and custom fields, while Smart Fields automatically categorizes tasks and fills in relevant information. Smart Editor helps users write and improve task descriptions and comments.
Additionally, AI Teammates can handle assigned tasks, organize information, and support workflows while keeping employees involved in reviews and decisions.44
40. Employee feedback and engagement
With Polly for Slack, teams can create polls using the /polly command, distribute surveys in channels or direct messages, and view responses as they arrive.
The platform supports anonymous feedback, employee engagement surveys, team retrospectives, meeting evaluations, and suggestion boxes. It also provides templates for weekly check-ins, one-on-one meetings, employee satisfaction surveys, and manager feedback.
Polly can automate recurring surveys and daily standups, reducing the need to collect updates manually. Results appear in visual dashboards and can be shared in Slack or exported as CSV files for further analysis.45
Cite this research
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@misc{dilmegani2026,
author = {Dilmegani, Cem},
title = {{Top 40 Chatbot Applications with Examples}},
year = {2026},
month = aug,
howpublished = {\url{https://aimultiple.com/chatbot-applications}},
note = {AIMultiple. Retrieved August 21, 2026}
}Results and timestamps of 0 data points. Download the summary data shown in this article's charts and tables as a ZIP file containing 0 CSV files.
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Changelog
7 updatesAdded market valuation data to the introduction.
Reference Links
Cem's work at AIMultiple has been cited by leading global publications including Business Insider, Forbes, Morning Brew, and Washington Post, global firms like Deloitte and HPE, NGOs like World Economic Forum, and supranational organizations like European Commission. [1], [2], [3], [4], [5]
Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.
He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.
Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.
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Love these use cases of chatbots in industries and businesses! I would like to add more. Hope your audience will find it useful and interesting: Real estate. The AI assistant was built for simplification property search without additional emailing, calls, or visiting buro. In a few clicks, the client gets the latest offers and books appointments. Take a look at https://chatbots.studio/ai-chatbot-for-real-estate-industry/ Insurance. Chatbots for insurance are the tool for automation administrative tasks and customer journeys. Chatbot acts like live agent and holds all processes from the start and up to the accident where a client needs quick help. Take a look at https://chatbots.studio/chatbot-for-insurance-services-company/ Beauty. Chatbots in this business are widely-used. But only some of them are really useful and make interesting engagement like Sephora, Belle or Yves Rocher. The last one is created not only for selling but also for diagnostics skin and hair. Take a look at the example of successful chatbot in beauty and cosmetology https://chatbots.studio/chatbot-for-online-diagnostics-and-sales-in-messenger/
Thank you!
A very interesting article that coincides with our experiences at inteliwise.com. Every day we introduce similar solutions for clients from various industries. Thanks to the use of natural language processing technology (NLP), we have significantly improved the effectiveness of AI-Chatbot InteliWISE. The client, using his natural everyday language, asks a question, and the Virtual Advisor immediately gives a ready solution to his problem. We describe some of our examples in InteliWISE, from around the world, at InteliWISE.com
Hi there! You guys left a comment that begins almost exactly like this at https://aimultiple.com/chatbot-success/. Looks like bots are writing comments. I would expect your bot to be more creative or at least to have filters such that it did not leave the same comments via different users on the same website.
Hi Cem, You have listed some interesting use cases of chatbot.Loved it! I like to add up a few more for your readers. https://www.ideas2it.com/blog/50-chatbot-use-cases/