Selecting the best Google Shopping API depends on whether a business needs to manage its own Merchant Center data or collect public Google Shopping results for market intelligence.
Google’s official Merchant API is designed to manage Merchant Center and product data programmatically, while third-party APIs such as SerpApi are used to scrape public Google Shopping search results.
Pricing of the top Google Shopping APIs
Provider | Starting price/mo | Free trial |
|---|---|---|
$1.50 for 1k results | $500 deposit match | |
$49 for 49,000 results | 2,000 results | |
$25 | 250 free searches/mo | |
SearchApi | $25 for 10,000 searches | 100 free credits |
Scrapingdog | $40 for 40,000 requests | 1000 free credits |
Google Shopping API feature comparison
Detailed review of Google Shopping APIs of 2026
Bright Data’s Google Shopping Scraper API lets you collect large amounts of structured data easily, without needing to set up complicated systems or manage proxies. You can get data by sending product URLs or searching with keywords in any region.
The API pulls product titles, current prices, ratings, review counts, merchant details, and high-quality images. You can get results in JSON or CSV format. It works for both real-time and batch jobs and handles CAPTCHA and IP rotation for you.
Oxylabs offers a Google Shopping API that collects product data in two steps: generating unique product tokens from search queries and retrieving detailed product information using those tokens. The API supports JavaScript rendering to access all data and provides localization features such as geo-targeting and custom filters for price or reviews.
Results are delivered in structured JSON, with organic listings and paid ads clearly separated. The system manages proxy rotation and CAPTCHA solving automatically to ensure seamless integration.
The API supports three integration methods: synchronous for real-time data, proxy endpoint for standard scraper setups, and asynchronous push-pull for large background tasks.
SerpApi’s Google Shopping API targets individual Google domains, country codes, and language codes. Local results can be found by city name or by encoded parameters.
If you’d like to refine the results, you can set minimum and maximum prices (min_price/max_price), filter for free shipping, sale items, or small business sellers, and sort by price. Data is provided as structured JSON for easy consumption or as raw HTML for rendering as a full page.
SearchApi’s Google Shopping API enables users to collect structured product data through a flexible search interface. The primary “q” parameter supports natural language queries and lets you specify details like brand, color, condition, and price range, similar to a standard Google search.
The shopping product allows users to target specific locations using standard place names or encoded parameters to obtain highly localized search results from product listings.
You can set minimum and maximum price limits or apply flags to filter for products on sale, with free delivery, or offered by small businesses.
Scrapingdog’s Google Shopping API enables you to extract e-commerce data using simple GET requests, without managing proxy rotations or parsing data. Each request costs 10 credits, and the API offers extensive parameters for precise targeting.
You can localize searches by specifying a country, domain, or language, or by using the uule parameter for specific locations. Advanced filters, such as shops and tbs, allow further refinement. Additional options include enabling SafeSearch, retrieving raw HTML, or blocking autocorrected queries using the nfpr parameter.
FAQs
A “Search” or a “Request” is typically a single API call; it could be either searching for (“iPhone 15”) or requesting data about (“iPhone”). Searching once might result in dozens of “Results.”
Companies like Bright Data and Oxylabs charge for successful results, while SerpApi and SearchApi charge per search query.
Yes. All five providers support localization. You can use parameters such as gl (country), hl (language), or uule/location to get a real SERP for the user’s location, like a user in their city, from insights_labs.
Google Shopping API refers to either the official Google Merchant API or third-party scraping APIs.
The Google Merchant API allows merchants to manage accounts, products, and reports, and to control product visibility on Google. Third-party scraping APIs gather public search results, prices, product listings, seller information, ratings, reviews, delivery details, and local search data.
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